Mobile Media Strategy of CBS Radio
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Lecture: Mobile Media Strategy of CBS Radio (Speaker: Dean; translator: Yitian Gu) 1. Types of mobile media platforms in CBS Radio 2. Design and innovation of mobile media apps in CBS Radio 3. Business mode for CBS Radios mobile media
Mobile Media Strategy of CBS Radio
- 1. Mobile Media Strategy at CBS Radio News
- 3. Types of Mobile Media Platforms
- 4. Design of Mobile Website
- 6. Business Model for Mobile Website
- 7. Design of Android Version 1
- 9. Design of iOS Version 1
- 10. Business Model for iOS Version 1
- 11. iOS Version 2
- 12. Design of iOS Version 2
- 14. Other Potential Models Considered Paid App Vs. Freemium
- 15. Business Model for iOS Version 2
- 16. Pros and Cons of Advertising Model
- 18. Final Thoughts Have a monetization plan before you start building anything. It will inform every aspect of your design process. Mobile is a completely different space than web. Doing nothing in mobile is not a viable option for the long-term. Understand what your design team and your development team are going through, know a little about each of their trades.