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Music video construction

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The document discusses the process of constructing a music video. It describes adding various video transitions, effects, and editing clips to create flow. It discusses saving the final video in different formats for various devices. Rendering was required after any edits to preview changes. Pixilation from low camera resolution was used as an effect to symbolize uncertainty. The process helped the students improve digital production and editing skills.

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Music Video Construction Mohammad Zafraan, Muhammad Zeeshan, Judah Chandra
• In the next few slides we will present the construction of the music video such as adding effects and transitions, alongside even converting and saving the file in different formats, so there is ease in viewing the video.
• Throughout the music video, we have used a huge variety of video transitions to give the music video professional quality look and most importantly, merge together the different clips and scene to create flow within the music video. In this specific screenshot you can see Zafraan inserting ‘cross dissolve’ video transition. The cross dissolve has a absolutely beautiful effect, that creates such flow that its almost impossible not to comment on it. We used it to merge in to very difficult clips, by this we mean two clips that were quite difficult to merge and needed some extra work to make them look right together. Here Zafraan is integrating two clips from the chorus as well as editing the size of the transition. We tried to use A variety of shots and effects to keep the target audience entertained.
This screenshot shows Zafraan inserting a clip into the timeline ready for some editing, with additions like transitions and video effects to match with the quality and flow off the other clips. Here he is inserting one of the clips from the hospital scenes. This was done by first importing the clip in to the program, then clicking desired clip and drag onto the timeline.
Editing With Effect In our opinion a music video without effects is not a music video at all,, and many would agree who have any understanding in creating and watching music videos, that the effects on the video is akin to clothing, or just like ‘pimpin’ out the video, giving it some sunglasses, a few chains and rings, some Nike trainers. We think that effects have magic powers, they can change the atmosphere, the moods and even in some cases, where used with care and skill, even change meaning and representations of the whole clip. In our music video we have incorporated a huge variety of effects to totally transform the movie from a boring bunch of clips into a professional music video with, excitement, emotion and most essentially, meaning. In addition to this, effects can adjust to the manner people interpret things and how they are represented. In this screenshot specifically, the effect that is being added and attuned is ‘light rays’ which gives a flashback and, ‘shock’ effect which immediately, through audience feedback, creates a sense of ‘shock and fear’, throughout the video we have used effects to alter moods and interpretations, in how they observe clips.
TimeLine Editing This screenshot is showing us editing the timeline, to be specific, Zafraan is actually cutting down a clip to fit into the timeline by dragging the edge and then cutting it down to size. It is essential that the clips are cut down and put in the right places, this way all the lip synching is in time, thus this will distinguish the amateur from a pro with professional quality video undoubtedly.
This screenshot is showing us editing the soundtrack to the music video, by giving ending the song by a cross fade effect which will eventually sound like the song fading out. Without a shadow of a doubt this gives the music video its final touches, its almost like the ‘cherry top’, this was the last thing done after the collage for the last chorus.
After finishing the music video it had to be saved in certain formats. Here, it is showing the saving process as we wanted it to play in all formats, and therefore saved it as a AVI and MP4. For better quality we used AVI and for the internet and MP4 version. It is essential that the video can be played in all formats so its easier for the target audience to get at, for example if one format doesn’t work the other is bound to, it is good to increase and give more options to the audience, as this will give the label and artist a good reputation.
Without rendering, none of the edited footage could be played, every time Zafraan edited or even moved a clip he had to render the whole section, this screenshot is showing him rendering a transition and effect. The clip needs rendering because it has a small red line on the top of the timeline, then you had to click on the clip and then click on sequence on the toolbar scroll down on to render only and finally click render, where the clip is now ready to play.
Pixilation • The camera used within our music video caused pixilation while we were editing the music video. We tried various methods to overcome this but because the resolution of the clip could not be edited so we had to make do with what we had. • We however then decided to use the pixilation as an effect as it now symbolises the uncertainty of the characters and the past life of the actors. Something the targeted audience can easily relate to .
In Conclusion Overall we think that we have gained a lot; this experience helped us progress skills in digital production and development and therefore developing skills learnt in AS such as notion of looking in creating a music video which makes the targeted audience feel at the centre of attentions which in turn makes it easy for them to relate with the artist. And with these skills, we without a doubt created ease with our other production in tasks like the promotional cover and DVD cover. Zafraan has also learnt new things like how to use apple final cut express. We are sure in the future many of the skills learnt will come in handy in future careers.

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Music video construction

  • 1. Music Video Construction Mohammad Zafraan, Muhammad Zeeshan, Judah Chandra
  • 2. • In the next few slides we will present the construction of the music video such as adding effects and transitions, alongside even converting and saving the file in different formats, so there is ease in viewing the video.
  • 3. • Throughout the music video, we have used a huge variety of video transitions to give the music video professional quality look and most importantly, merge together the different clips and scene to create flow within the music video. In this specific screenshot you can see Zafraan inserting ‘cross dissolve’ video transition. The cross dissolve has a absolutely beautiful effect, that creates such flow that its almost impossible not to comment on it. We used it to merge in to very difficult clips, by this we mean two clips that were quite difficult to merge and needed some extra work to make them look right together. Here Zafraan is integrating two clips from the chorus as well as editing the size of the transition. We tried to use A variety of shots and effects to keep the target audience entertained.
  • 4. This screenshot shows Zafraan inserting a clip into the timeline ready for some editing, with additions like transitions and video effects to match with the quality and flow off the other clips. Here he is inserting one of the clips from the hospital scenes. This was done by first importing the clip in to the program, then clicking desired clip and drag onto the timeline.
  • 5. Editing With Effect In our opinion a music video without effects is not a music video at all,, and many would agree who have any understanding in creating and watching music videos, that the effects on the video is akin to clothing, or just like ‘pimpin’ out the video, giving it some sunglasses, a few chains and rings, some Nike trainers. We think that effects have magic powers, they can change the atmosphere, the moods and even in some cases, where used with care and skill, even change meaning and representations of the whole clip. In our music video we have incorporated a huge variety of effects to totally transform the movie from a boring bunch of clips into a professional music video with, excitement, emotion and most essentially, meaning. In addition to this, effects can adjust to the manner people interpret things and how they are represented. In this screenshot specifically, the effect that is being added and attuned is ‘light rays’ which gives a flashback and, ‘shock’ effect which immediately, through audience feedback, creates a sense of ‘shock and fear’, throughout the video we have used effects to alter moods and interpretations, in how they observe clips.
  • 6. TimeLine Editing This screenshot is showing us editing the timeline, to be specific, Zafraan is actually cutting down a clip to fit into the timeline by dragging the edge and then cutting it down to size. It is essential that the clips are cut down and put in the right places, this way all the lip synching is in time, thus this will distinguish the amateur from a pro with professional quality video undoubtedly.
  • 7. This screenshot is showing us editing the soundtrack to the music video, by giving ending the song by a cross fade effect which will eventually sound like the song fading out. Without a shadow of a doubt this gives the music video its final touches, its almost like the ‘cherry top’, this was the last thing done after the collage for the last chorus.
  • 8. After finishing the music video it had to be saved in certain formats. Here, it is showing the saving process as we wanted it to play in all formats, and therefore saved it as a AVI and MP4. For better quality we used AVI and for the internet and MP4 version. It is essential that the video can be played in all formats so its easier for the target audience to get at, for example if one format doesn’t work the other is bound to, it is good to increase and give more options to the audience, as this will give the label and artist a good reputation.
  • 9. Without rendering, none of the edited footage could be played, every time Zafraan edited or even moved a clip he had to render the whole section, this screenshot is showing him rendering a transition and effect. The clip needs rendering because it has a small red line on the top of the timeline, then you had to click on the clip and then click on sequence on the toolbar scroll down on to render only and finally click render, where the clip is now ready to play.
  • 10. Pixilation • The camera used within our music video caused pixilation while we were editing the music video. We tried various methods to overcome this but because the resolution of the clip could not be edited so we had to make do with what we had. • We however then decided to use the pixilation as an effect as it now symbolises the uncertainty of the characters and the past life of the actors. Something the targeted audience can easily relate to .
  • 11. In Conclusion Overall we think that we have gained a lot; this experience helped us progress skills in digital production and development and therefore developing skills learnt in AS such as notion of looking in creating a music video which makes the targeted audience feel at the centre of attentions which in turn makes it easy for them to relate with the artist. And with these skills, we without a doubt created ease with our other production in tasks like the promotional cover and DVD cover. Zafraan has also learnt new things like how to use apple final cut express. We are sure in the future many of the skills learnt will come in handy in future careers.