My coach
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This document shows how perceptions of coaching have changed over time, from confusion about what a coach is in the late 1980s, to seeing a coach as a "corporate shrink" in the early 1990s, to worrying about being in trouble if assigned a coach in the mid-late 1990s, to uncertain gratitude for a coach in the early 2000s, and now seeing value in retaining a coach for as long as possible.
My coach
- 1. Late 1980s “A coach? What’s a coach?”
- 2. Late 1980s “A coach? What’s a coach?”
- 3. Early 1990s “A coach? You mean, like…a corporate shrink?”
- 4. Mid-to-late 1990s “A coach? Am I in trouble?”
- 5. Early 2000s “A coach? Thanks – I think. ”
- 6. Now “A coach? How long can I keep her ”
- 7. Late 1980s “A coach? What’s a coach?”