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The document contains information about William Herdter's graphic art services. It is divided into multiple sections that describe different aspects of his services, including creative design and production, technique and production processes, using communication for corporate collateral, hands-on studio art and comp production, and mechanics of dielines and fillable forms. The document provides Herdter's contact information and emphasizes his role in assuring finished graphic pieces are delivered as conceived.

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The Graphic Art of William Herdter 203.482.1368 herdter@sbcglobal.net
Creative design and production From concept to finished mechanical, and everything in-between. Design and layout. Source images or create them. Scanning and color adjustment. Proper process and spot colors, correct font usage and proofreading. Working with the printer, Ill assure that the finished piece is delivered as it was conceived. William Herdter 203.482.1368 herdter@sbcglobal.net
Technique production Proper usage of process and spot colors, correct font usage, RGB vs. CMYK and proofreading all responsibilities of production. Working with the designer, Ill assure that the finished piece prints as it was conceived. William Herdter 203.482.1368 herdter@sbcglobal.net
Communication corporate collateral ah, communication the imparting or exchanging of information or news and the right visual helps spread the word with the help of just about the entire Adobe Creative Suite William Herdter 203.482.1368 herdter@sbcglobal.net
Hands On! studio art/comp production 12-pack and 6-pack cartons, bottle labels, necker, cap and can graphics all comps graphics created using Illustrator and Photoshop (and a bit of gold foil paper.) Cartons built with paperboard, foam-core and hot-melt glue. These and the Entenmanns cartons also comps were used in table-top and television shots before the real, final packaging was produced. William Herdter 203.482.1368 herdter@sbcglobal.net
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  • 1. The Graphic Art of William Herdter 203.482.1368 herdter@sbcglobal.net
  • 2. Creative design and production From concept to finished mechanical, and everything in-between. Design and layout. Source images or create them. Scanning and color adjustment. Proper process and spot colors, correct font usage and proofreading. Working with the printer, Ill assure that the finished piece is delivered as it was conceived. William Herdter 203.482.1368 herdter@sbcglobal.net
  • 3. Technique production Proper usage of process and spot colors, correct font usage, RGB vs. CMYK and proofreading all responsibilities of production. Working with the designer, Ill assure that the finished piece prints as it was conceived. William Herdter 203.482.1368 herdter@sbcglobal.net
  • 4. Communication corporate collateral ah, communication the imparting or exchanging of information or news and the right visual helps spread the word with the help of just about the entire Adobe Creative Suite William Herdter 203.482.1368 herdter@sbcglobal.net
  • 5. Hands On! studio art/comp production 12-pack and 6-pack cartons, bottle labels, necker, cap and can graphics all comps graphics created using Illustrator and Photoshop (and a bit of gold foil paper.) Cartons built with paperboard, foam-core and hot-melt glue. These and the Entenmanns cartons also comps were used in table-top and television shots before the real, final packaging was produced. William Herdter 203.482.1368 herdter@sbcglobal.net