New marketing trends and developments for the tourist information market. Mobile phones allow for narrowcasting targeted advertisements to specific demographic groups. Podcasts allow for digital travel guides that can be listened to on mobile devices. Social networks enable sharing of travel stories, photos, and videos and allow users to provide feedback and search for local content and information on Google Earth.
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8. narrowcasting narrowcasting is a form of broadcasting narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, or demographic attributes narrowcasting is based on the idea that mass audiences do not exist
10. narrowcasting digital signage en interactieve media target marketing doelgroepspecifiek mogelijkheid tot interactiviteit instore media real-time en up-to-date advertising broadcasting networks Schiphol Airport NS stations (airport-)taxis
11. podcast A podcast is a multimedia file distributed over the Internet using syndication feeds, for playback on mobile devices and personal computers
14. internet social networks create reisverhalen, fotos en videos share blogs, vlogs en fotoalbums communities mashup comment user feedback search local search Google Earth