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Peter Coy
President
Prodigm Inc.
   Timing- 30 minutes (any flex, expected interruptions?)
   Your expectations (ask questions)
   Our expectations (ask questions)
   Are we a fit? (Why us?)
   Clear outcomes (no is ok)
   Decision process
   Budget expectations
   Timing requirements
   Next step
   Established 1992, founder is Peter Coy
   Focus: Typically our clients come to us with
    challenges related to:
     On-line Contact Relationship Management (CRM)
     CRM System
      implementation, integration, customization and
      training
     Because their web-site is not working as well as
      they want in attracting business or engaging their
      constituents.
Experience
Zoho CRM authorized Partner               Google-App integrated, Cloud-based
                                          CRM, with over 5 million users worldwide.
Created a custom CRM used by over 50      SPD and SFM
multi-user Magazine Publishers and
Professional Associations
Experienced in ERP implementation         Steelman ERP implementation project
                                          management and documentation
                                          development
Created an automated response             Norwich Union (Now BMO) automated
management and sales conversion CRM       fulfillment and conversion process.
system that sold over 200,000 insurance   Completely dynamic rules-based sales
policies                                  and cross-sell process
System Design, Development, Project       Hundreds of successful projects
Management, User training,
Type                    Sample clients
2 Insurance companies   Norwich Union, BMO  Direct sales automation, web-
                        based policy sales, underwriting, integrated fulfillment

30 Associations         Including CDSPI, CLHIA, CPSA, - membership relations,
                        web-based transactions, renewal billing, education, A/P,
                        A/R, G/L , information analysis and indexing, taxation,
                        mutual fund management, insurance management

15 Publishers           Including Southam Inc . and Maclean Hunter (Now Rogers
                        Communications)  CRM circulation management,
                        advertising, List sales, Audit, Advertising sales
a DAM software          Digital Asset management system product marketing
developer               study: features, competitors and product positioning
1.    Discovery
      Collaboration
      Listen, question, identify key problems that must
       be solved  establish common goal
      Cooperatively develop a project Charter including
       business objectives, an outline of tasks, timelines,
       risks, expected costs and desired outcomes
      Online project management with mutual review
1.    Architecture/User experience
2.    Project Elements/Production
3.    Implementation

    Agile software development process
      Iterative refinement
      Fast delivery of useful chunks
      Visible
      Cooperative
Capability                                                Name
Fulfillment, CRM integration, warehousing, mailing, on-   Centtric Marketing
demand and transaction response processing and            Systems
operations
On-line media experiences, rich expressive web            Continuum Media
applications for tangible results
Design solutions, branding, collateral materials          Gravity
24/7 CRM support, hosting, integration support            Zoho Inc.
   What major problems are you trying to solve?
   How have you tried to solve these problems
    before, how did that work out  why did it
    fail?
   What are these problems costing you
   When do you want to implement a new
    system
   Is this a 2012 budget item?
 Integration between the DAM, MRP and the
  CRM
 How is usage information fed back into the
  customer reporting process
 Sales process  what does it look like, is it
  supported by the CRM
 Use of smart phones and Tablets
 Integration required with QB (Invoices? One
  way?)
 Order entry  specific products, actual
  inventory?
   Summary
   Are we a fit?
   Decision process
   Budget expectations
   Timing requirements
   Next step

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  • 2. Timing- 30 minutes (any flex, expected interruptions?) Your expectations (ask questions) Our expectations (ask questions) Are we a fit? (Why us?) Clear outcomes (no is ok) Decision process Budget expectations Timing requirements Next step
  • 3. Established 1992, founder is Peter Coy Focus: Typically our clients come to us with challenges related to: On-line Contact Relationship Management (CRM) CRM System implementation, integration, customization and training Because their web-site is not working as well as they want in attracting business or engaging their constituents.
  • 4. Experience Zoho CRM authorized Partner Google-App integrated, Cloud-based CRM, with over 5 million users worldwide. Created a custom CRM used by over 50 SPD and SFM multi-user Magazine Publishers and Professional Associations Experienced in ERP implementation Steelman ERP implementation project management and documentation development Created an automated response Norwich Union (Now BMO) automated management and sales conversion CRM fulfillment and conversion process. system that sold over 200,000 insurance Completely dynamic rules-based sales policies and cross-sell process System Design, Development, Project Hundreds of successful projects Management, User training,
  • 5. Type Sample clients 2 Insurance companies Norwich Union, BMO Direct sales automation, web- based policy sales, underwriting, integrated fulfillment 30 Associations Including CDSPI, CLHIA, CPSA, - membership relations, web-based transactions, renewal billing, education, A/P, A/R, G/L , information analysis and indexing, taxation, mutual fund management, insurance management 15 Publishers Including Southam Inc . and Maclean Hunter (Now Rogers Communications) CRM circulation management, advertising, List sales, Audit, Advertising sales a DAM software Digital Asset management system product marketing developer study: features, competitors and product positioning
  • 6. 1. Discovery Collaboration Listen, question, identify key problems that must be solved establish common goal Cooperatively develop a project Charter including business objectives, an outline of tasks, timelines, risks, expected costs and desired outcomes Online project management with mutual review
  • 7. 1. Architecture/User experience 2. Project Elements/Production 3. Implementation Agile software development process Iterative refinement Fast delivery of useful chunks Visible Cooperative
  • 8. Capability Name Fulfillment, CRM integration, warehousing, mailing, on- Centtric Marketing demand and transaction response processing and Systems operations On-line media experiences, rich expressive web Continuum Media applications for tangible results Design solutions, branding, collateral materials Gravity 24/7 CRM support, hosting, integration support Zoho Inc.
  • 9. What major problems are you trying to solve? How have you tried to solve these problems before, how did that work out why did it fail? What are these problems costing you When do you want to implement a new system Is this a 2012 budget item?
  • 10. Integration between the DAM, MRP and the CRM How is usage information fed back into the customer reporting process Sales process what does it look like, is it supported by the CRM Use of smart phones and Tablets Integration required with QB (Invoices? One way?) Order entry specific products, actual inventory?
  • 11. Summary Are we a fit? Decision process Budget expectations Timing requirements Next step