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Nico Perez + Founders Institute talk: Product & Services Development

Nico Perez
Nico Perez

Nico Perez provides 10 tips for better startup product development: 1. Start by identifying a problem and understanding customers. 2. Research the market through surveys, reports, and competitor analysis to guide business and product strategy. 3. Launch an initial version of the product as soon as possible to gather feedback and test assumptions. 4. Keep the initial product simple and focused on solving one problem well. Build upon and iterate the product based on feedback.

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Product & Service Nico Perez Development Mixcloud Co-founder
Contents 10 tips for Better Startup Product Development
1. Start with a problem What is the problem? Understand your customers. Are you one of them? make i made something something people people want want
2. Research the market Surveys, B2B reports, competitor analysis Business strategy -> guides -> product strategy Route to market?
3. Launch early Get version 1 out ASAP Feedback is invaluable. Law of diminishing returns Stealth or Open?
4. KISS Keep it simple stupid. Solve one problem Building a product is like designing a house from scratch.
5. Build and iterate Roll out fast Test instead of speculate + Remove features Keep the main thing the main thing
6. Be Agile Release Cycle? Rapid prototyping. Continuous deployments Small teams eg Apple Mac
7. Continuous improvement Early stage 1-on-1 user testing. Apple store Measure, track and test Circular product life cycles
8. Prioritise Time + engineering resource constraints Define and communicate prioritisation criteria Growth? Revenue? Stickyness?
9. Analyse Later stage analytics Google analytics A/B testing. Multivariate testing. Conversion funnels.
10. Fail fast If things go wrong, Fail fast Smart teams adapt and change Build a good team
Summary 1. Start with a problem 2. Research the market 3. Launch early 4. KISS 5. Build and iterate 6. Be Agile 7. Continuous improvement 8. Prioritise 9. Analyse 10. Fail fast
The end. Flickr CC credits: http://www.flickr.com/photos/thomashawk/228228018/ http://www.flickr.com/photos/8078381@N03/3279725831/ http://en.wikipedia.org/wiki/History_of_radio http://www.flickr.com/photos/9948354@N08/763399258/ http://www.flickr.com/photos/emry/369409914 http://informationarchitects.jp/web-trend-map-4-final-beta/
Please get in touch We兵re keen to hear your thoughts Email: nico@mixcloud.com Twitter: @nicoperez / @mixcloud

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Nico Perez + Founders Institute talk: Product & Services Development

  • 1. Product & Service Nico Perez Development Mixcloud Co-founder
  • 2. Contents 10 tips for Better Startup Product Development
  • 3. 1. Start with a problem What is the problem? Understand your customers. Are you one of them? make i made something something people people want want
  • 4. 2. Research the market Surveys, B2B reports, competitor analysis Business strategy -> guides -> product strategy Route to market?
  • 5. 3. Launch early Get version 1 out ASAP Feedback is invaluable. Law of diminishing returns Stealth or Open?
  • 6. 4. KISS Keep it simple stupid. Solve one problem Building a product is like designing a house from scratch.
  • 7. 5. Build and iterate Roll out fast Test instead of speculate + Remove features Keep the main thing the main thing
  • 8. 6. Be Agile Release Cycle? Rapid prototyping. Continuous deployments Small teams eg Apple Mac
  • 9. 7. Continuous improvement Early stage 1-on-1 user testing. Apple store Measure, track and test Circular product life cycles
  • 10. 8. Prioritise Time + engineering resource constraints Define and communicate prioritisation criteria Growth? Revenue? Stickyness?
  • 11. 9. Analyse Later stage analytics Google analytics A/B testing. Multivariate testing. Conversion funnels.
  • 12. 10. Fail fast If things go wrong, Fail fast Smart teams adapt and change Build a good team
  • 13. Summary 1. Start with a problem 2. Research the market 3. Launch early 4. KISS 5. Build and iterate 6. Be Agile 7. Continuous improvement 8. Prioritise 9. Analyse 10. Fail fast
  • 14. The end. Flickr CC credits: http://www.flickr.com/photos/thomashawk/228228018/ http://www.flickr.com/photos/8078381@N03/3279725831/ http://en.wikipedia.org/wiki/History_of_radio http://www.flickr.com/photos/9948354@N08/763399258/ http://www.flickr.com/photos/emry/369409914 http://informationarchitects.jp/web-trend-map-4-final-beta/
  • 15. Please get in touch We兵re keen to hear your thoughts Email: nico@mixcloud.com Twitter: @nicoperez / @mixcloud