際際滷

際際滷Share a Scribd company logo

Nicolealunan.rememberthis

Download as PPT, PDF
Nicole Laya Alunan, MBA, RCh
Nicole Laya Alunan, MBA, RCh

The document discusses the marketing funnel concept and provides a memorable way to understand it using insect lifespans. The marketing funnel shows the stages consumers go through from awareness of a product to loyalty. It compares each stage of the funnel to the lifespan of an insect, ranging from a 1-year awareness stage like a bee's lifespan to a loyal stage of a few days like a mayfly. This helps explain the concept of how long consumers typically engage with a product at each stage of the funnel.

1 of 27
Download to read offline
www.nicolealunan.blogspot.comwww.nicolealunan.blogspot.com REMEMBER THIS! Concept: The Marketing Funnel Through images and lifespans By Nicole Laya A. Alunan
www.nicolealunan.blogspot.com The Marketing FunnelThe Marketing Funnel AWARE OPEN TO TRIAL TRIER RECENT USER REGULAR USER MOST OFTEN USED LOYAL
www.nicolealunan.blogspot.com How do we remember this funnel?
www.nicolealunan.blogspot.com How do we remember this funnel? It somehow just goes down the drain
www.nicolealunan.blogspot.com The funnel just explains the number of
www.nicolealunan.blogspot.com The funnel just explains the number of DAYS,
www.nicolealunan.blogspot.com The funnel just explains the number of DAYS, WEEKS,
www.nicolealunan.blogspot.com The funnel just explains the number of DAYS, WEEKS, OR MONTHS
www.nicolealunan.blogspot.com The funnel just explains the number of DAYS, WEEKS, OR MONTHS a consumer buys a product or uses a service in a year.
www.nicolealunan.blogspot.com So with those time frequencies, the funnel can be likened to an
www.nicolealunan.blogspot.com INSECTSINSECTS LIFESPANLIFESPAN
www.nicolealunan.blogspot.com 1. AWARE1. AWARE is like a WORKER BEEs 1-YEAR lifespan
www.nicolealunan.blogspot.com 1. AWARE1. AWARE is like a WORKER BEEs 1-YEAR lifespan Would-be consumers think of the product at least once a year.
www.nicolealunan.blogspot.com 2. OPEN TO TRIAL2. OPEN TO TRIAL is like a FLEAs 6-MONTH lifespan
www.nicolealunan.blogspot.com 2. OPEN TO TRIAL2. OPEN TO TRIAL is like a FLEAs 6-MONTH lifespan Consumers wants to try the product at least once or twice.
www.nicolealunan.blogspot.com 3. TRIERS (non-rejecters)3. TRIERS (non-rejecters) is like a DRAGONFLYs 4-MONTH lifespan
www.nicolealunan.blogspot.com 3. TRIERS (non-rejecters)3. TRIERS (non-rejecters) is like a DRAGONFLYs 4-MONTH lifespan Consumers have tried the product but not in the last 3 months (once every quarter).
www.nicolealunan.blogspot.com 4. RECENT USERS4. RECENT USERS is like a FIREFLYs 3-MONTH lifespan
www.nicolealunan.blogspot.com 4. RECENT USERS4. RECENT USERS is like a FIREFLYs 3-MONTH lifespan Consumers have tried the product in the last 3 months. (not regularly)
www.nicolealunan.blogspot.com 5. REGULAR USERS5. REGULAR USERS is like a MALE ANTs 1-MONTH lifespan
www.nicolealunan.blogspot.com 5. REGULAR USERS5. REGULAR USERS is like a MALE ANTs 1-MONTH lifespan Consumers are regular user of the product (not the most-used brand).
www.nicolealunan.blogspot.com 6. MOST-OFTEN USERS6. MOST-OFTEN USERS is like a BUTTERFLYs lifespan of A FEW WEEKS
www.nicolealunan.blogspot.com 6. MOST-OFTEN USERS6. MOST-OFTEN USERS is like a BUTTERFLYs lifespan of A FEW WEEKS Consumers most often use this brand (but also use other brands).
www.nicolealunan.blogspot.com 7. LOYALISTS7. LOYALISTS is like a MAYFLYs lifespan of A FEW DAYS
www.nicolealunan.blogspot.com 7. LOYALISTS7. LOYALISTS is like a MAYFLYs lifespan of A FEW DAYS Consumers always use this brand.
www.nicolealunan.blogspot.com In summaryIn summary AWARE OPEN TO TRIAL TRIER RECENT USER REGULAR USER MOST OFTEN USED LOYAL
www.nicolealunan.blogspot.comwww.nicolealunan.blogspot.com REMEMBER THIS! Concept: The Marketing Funnel Through images and lifespans By Nicole Laya A. Alunan

More Related Content

Nicolealunan.rememberthis