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NOAA's Adventure into VIrtual Worlds

Eric Hackathorn
Eric Hackathorn

Talk given to the Rocky Mountain Internet Users Group in March 2007. A basic overview of Second Life.

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NOAAs Adventure into Virtual Worlds Eric Hackathorn, NOAA RMIUG March 13 th , 2007
Agenda What are Virtual Worlds Second Life History The Basics NOAAs Virtual Island Virtual Tour Resources
What are Virtual Worlds? an extension of the traditional 2-D web
About Second Life (SL) Linden Lab was founded in 1999 by Philip Rosedale to create a revolutionary new form of shared 3D experience. Potential customer base is growing by 20% per month and currently serves over 4.5 million 100% user generated content The education and business tool of the next generation
Demonstration: The Basics Second Life Client Hardware requirements Open source Avatar Changing appearance Basic navigation Basic operations taught on Orientation Island SLURL: http:// www.slurl.com /
NOAAs Virtual Island http://slurl.com/secondlife/Meteroa/177/161/27/
NOAAs Virtual Island Tour Video http:// www.youtube.com/watch?v =is8YX32GAyQ
Voluntary Feedback The information collected consists of name, question, answer, and time/date Feedback is voluntary Of 1301 unique avatars, 515 filled out questionnaires This represents 39.6% and is much higher than traditional 2-D web pages Statistics gathered for this presentation were from the month of February 2007 Voluntary Feedback Mechanisms
Island Survey Results What is your age bracket? Did you know about NOAA before coming to this island? How did you hear about this island? No 35% Yes 65% Web 20% Search 28% Friends 19% Newspaper 4% NOAA 9% Exploring 8% TV 12%
Defining Traffic Funnels & Goals Welcome Area 913 UA 6.3 minutes SOS 478 UA 3.4 minutes Crawford Center 319 UA 4.7 minutes Tsunami Shore 322 UA 5.7 minutes Tsunami Ocean 125 UA 1.2 minutes Weather Map 478 UA 3.6 minutes Balloon Ride 574 UA 2.2 minutes Airplane Ride 500 UA 2.9 minutes Balloon Ride Top 187 UA 12.6 seconds Hurricane 112 UA 11 seconds Glacier 259 UA 3.1 minutes Sub Ride 285 UA 2.5 minutes Hidden Cave 149 UA 36.2 seconds 922 Unique Avatars data not updated = goal location
Spot Traffic Analysis Auditorium seating is not popular Avatars prefer to walk rather than fly The majority of traffic is in the main corridor The second floor is getting high amounts of traffic There is little interest in the lobby Few people use the side exit
One Avatars Journey This person spent lots of time near the ocean but never got their feet wet This person did not complete the airport exhibits Very little time at Science on a Sphere Do most avatars know they can swim? Out of sight, out of mind?
Virtual Tour NOAAs Virtual Island Dell Toyota American Apparel Spaceport Alpha IBM
Resources Official Second Life Blog http:// blog.secondlife.com Second Life: The Official Guide SLProfiles: http:// www.slprofiles.com / SLExchange: http:// www.slexchange.com / SLBoutique: http:// www.slboutique.com /
Serious SecondLife Meetup Only Serious SL Meetup in the world! First meeting is Thursday, March 22 at 6 right here in your home town of Boulder Anyone want to be seriously involved? RogueWave Software 5500 Flatiron Parkway Boulder Boulder, CO 80301 See http://secondlife.meetup.com/9/
Questions? Eric Hackathorn / Hackshaven Harford [email_address] http:// www.esrl.noaa.gov/outreach/sl / Personal Blog: http://www.hackshaven.com/ LinkedIn Profile: http:// www.linkedin.com/in/hackshaven 92% of those surveyed want NOAA to continue its virtual expansion!

More Related Content

NOAA's Adventure into VIrtual Worlds

  • 1. NOAAs Adventure into Virtual Worlds Eric Hackathorn, NOAA RMIUG March 13 th , 2007
  • 2. Agenda What are Virtual Worlds Second Life History The Basics NOAAs Virtual Island Virtual Tour Resources
  • 3. What are Virtual Worlds? an extension of the traditional 2-D web
  • 4. About Second Life (SL) Linden Lab was founded in 1999 by Philip Rosedale to create a revolutionary new form of shared 3D experience. Potential customer base is growing by 20% per month and currently serves over 4.5 million 100% user generated content The education and business tool of the next generation
  • 5. Demonstration: The Basics Second Life Client Hardware requirements Open source Avatar Changing appearance Basic navigation Basic operations taught on Orientation Island SLURL: http:// www.slurl.com /
  • 6. NOAAs Virtual Island http://slurl.com/secondlife/Meteroa/177/161/27/
  • 7. NOAAs Virtual Island Tour Video http:// www.youtube.com/watch?v =is8YX32GAyQ
  • 8. Voluntary Feedback The information collected consists of name, question, answer, and time/date Feedback is voluntary Of 1301 unique avatars, 515 filled out questionnaires This represents 39.6% and is much higher than traditional 2-D web pages Statistics gathered for this presentation were from the month of February 2007 Voluntary Feedback Mechanisms
  • 9. Island Survey Results What is your age bracket? Did you know about NOAA before coming to this island? How did you hear about this island? No 35% Yes 65% Web 20% Search 28% Friends 19% Newspaper 4% NOAA 9% Exploring 8% TV 12%
  • 10. Defining Traffic Funnels & Goals Welcome Area 913 UA 6.3 minutes SOS 478 UA 3.4 minutes Crawford Center 319 UA 4.7 minutes Tsunami Shore 322 UA 5.7 minutes Tsunami Ocean 125 UA 1.2 minutes Weather Map 478 UA 3.6 minutes Balloon Ride 574 UA 2.2 minutes Airplane Ride 500 UA 2.9 minutes Balloon Ride Top 187 UA 12.6 seconds Hurricane 112 UA 11 seconds Glacier 259 UA 3.1 minutes Sub Ride 285 UA 2.5 minutes Hidden Cave 149 UA 36.2 seconds 922 Unique Avatars data not updated = goal location
  • 11. Spot Traffic Analysis Auditorium seating is not popular Avatars prefer to walk rather than fly The majority of traffic is in the main corridor The second floor is getting high amounts of traffic There is little interest in the lobby Few people use the side exit
  • 12. One Avatars Journey This person spent lots of time near the ocean but never got their feet wet This person did not complete the airport exhibits Very little time at Science on a Sphere Do most avatars know they can swim? Out of sight, out of mind?
  • 13. Virtual Tour NOAAs Virtual Island Dell Toyota American Apparel Spaceport Alpha IBM
  • 14. Resources Official Second Life Blog http:// blog.secondlife.com Second Life: The Official Guide SLProfiles: http:// www.slprofiles.com / SLExchange: http:// www.slexchange.com / SLBoutique: http:// www.slboutique.com /
  • 15. Serious SecondLife Meetup Only Serious SL Meetup in the world! First meeting is Thursday, March 22 at 6 right here in your home town of Boulder Anyone want to be seriously involved? RogueWave Software 5500 Flatiron Parkway Boulder Boulder, CO 80301 See http://secondlife.meetup.com/9/
  • 16. Questions? Eric Hackathorn / Hackshaven Harford [email_address] http:// www.esrl.noaa.gov/outreach/sl / Personal Blog: http://www.hackshaven.com/ LinkedIn Profile: http:// www.linkedin.com/in/hackshaven 92% of those surveyed want NOAA to continue its virtual expansion!