�ݺ�ߣ

Crowdfunding
?software
?development
?

Opportunity
?Execution
?Project
?

FLOSSfunder
?is
?a
?web-?�\based
?funding
?platform
?that
?helps
?application
?developers
?
and
?users
?identify
?desirable
?new
?features
?and
?fund
?their
?development.
?In
?this
?
presentation,
?we
?consider
?several
?aspects
?of
?our
?business
?model
?�C
?marketing,
?
costs,
?revenue
?and
?risks.
?Our
?marketing
?strategy
?starts
?with
?developers.
?We
?
acquire
?them
?through
?direct
?and
?viral
?marketing,
?SEO,
?and
?SEM,
?and
?activate
?
them
?through
?a
?low-?�\friction
?landing
?page.
?Developers,
?in
?turn,
?channel
?their
?
users
?to
?our
?platform.
?Users
?submit
?feature
?requests,
?rank
?them
?through
?a
?voting
?
process
?and
?then
?crowdfund
?the
?costs
?of
?development.
?We
?charge
?a
?small
?service
?
fee
?for
?the
?use
?of
?our
?platform.
?Overall
?costs
?to
?develop
?and
?implement
?this
?
platform
?should
?be
?modest.
?Technical
?costs
?include
?web
?design
?and
?hosting.
?
Marketing
?will
?be
?done
?through
?the
?Internet
?-?�\
?primarily
?email,
?Skype
?calls
?and
?
Google
?ads
?�C
?to
?keep
?costs
?low.
?We
?will
?bootstrap
?this
?project
?as
?long
?as
?we
?can.
?
Risks
?include
?lack
?of
?adoption,
?con?icts
?between
?developers
?and
?users,
?incorrect
?
pricing,
?and
?competition
?from
?other
?feedback
?sites.
?

Freeware
?and
?freemium
?applications
?provide
?a
?
convenient
?entry
?point
?for
?consumers,
?but
?many
?
developers
?fail
?to
?convert
?their
?users
?into
?paying
?
customers.
?At
?the
?same
?time,
?users
?often
?need
?
speci?c
?new
?features
?but
?don��t
?know
?how
?to
?
request
?them.
?

FLOSSfunder
?is
?a
?web-?�\based
?funding
?platform
?that
?helps
?
software
?developers
?and
?application
?users
?identify
?
desirable
?new
?features
?and
?fund
?their
?development:
?
?? Developers
?direct
?users
?to
?a
?request
?form
?
?? Users
?submit
?new
?feature
?requests
?or
?up-?�\vote
?existing
?ones
?
?? Developers
?select
?features
?for
?development
?&
?estimate
?their
?costs
?
?
?? Users
?crowdfund
?the
?developer's
?costs
?
?? When
?the
?developer
?completes
?the
?update,
?he
?is
?paid
?
?
?? We
?charge
?a
?small
?fee
?for
?the
?service
?

We have segmented the total market
into eight customer groups and are
targeting three:
The Total Available Market includes all
?? We help Hobbyists gain incremental developers who are looking for new or
income from their applications by alternative revenue streams

engaging Regular Users in the
development process and converting The Served Market includes developers
who could increase their income through
them into paying customers. our web-based platform

?? We help Struggling Entrepreneurs
The Target Market includes FLOSS
increase income from their applications developers with popular apps but low
by engaging Regular Users in the income and the regular users of their
applications
development process and converting
them into paying customers.

?? We help Regular Users upgrade the
applications they use by providing them
with a way to request new features and
to finance their development.

?? We
?have
?conducted
?surveys
?of
?both
?users
?and
?developers
?and
?
interviews
?with
?developers
?
?? 68%
?of
?application
?users
?would
?be
?willing
?to
?share
?in
?the
?cost
?of
?
funding
?new
?features
?
?? Seven
?out
?of
?nine
?developers
?indicated
?they
?would
?be
?interested
?in
?
using
?the
?platform;
?none
?have
?committed
?
?? One
?developer��s
?comment:
?We've
?actually
?considered
?doing
?this
?
ourselves
?(and
?have
?had
?users
?beg
?us
?to
?consider
?the
?model),
?so
?it
?is
?
not
?far
?fetched
?that
?we
?would
?look
?into
?it.
?

Interviews
?
We use these
with
? SEM
?
tools to acquire
developers
?
developers
Retention

SEO
? blogs
? email
?

A A
?quality
?
email
? c product
?
t Low-?�\
?friction
? blogs
?
i landing
?page
?
v
a Customer
?
t service
?
No
?fees
?for
?
i
developers
?
Referrals o
n
Incentives
?to
?
developers
?
for
?referrals
?
5
?%
?
service
?fee
?
?

Customer
?
Developers service
?
channel users to
our website from Retention A
?quality
?
their applications product
?
widgets
?

Acquisition
? Activation
?

email
?
Low-?�\
?friction
?
landing
?page
?
App
?
Referrals websites
?

Referrals 5
?%
?
service
?fee
?
?
Social
?
Media
?

?? Technical
?costs
?include
?web
?design
?and
?hosting
?-?�\
?$
?
?? We
?will
?do
?the
?backend
?programming,
?SEO,
?maintenance
?
and
?support
?
?? Direct
?marketing
?via
?email
?and
?Skype
?calls
?
?? Google
?ad
?campaigns
?-?�\
?$
?
?? No
?salaries
?until
?we
?have
?income
?
?? No
?need
?for
?additional
?sta?
?until
?our
?user
?base
?grows
?
?? Costs
?for
?the
??rst
?year
?should
?be
?under
?$5,000
?
?? We
?plan
?on
?bootstrapping
?as
?long
?as
?we
?can
?

?? We
?will
?charge
?a
?fee
?on
?top
?of
?the
?developer's
?costs
?
?
?? We
?will
?do
?a
?pricing
?analysis
?before
??nalizing
?our
?fee
?
?? 5%
?is
?the
?going
?rate
?for
?crowdfunding
?sites
?
?? Example:
?A
?developer
?estimates
?$1,000
?costs;
?our
?fee
?is
?
5%;
?a
?crowdfunding
?goal
?of
?$1,050
?is
?set
?
?? We
?rejected
?membership
?fees
?for
?developers
?and
?
advertising
?as
?alternative
?revenue
?streams
?

?? Developers
?might
?not
??nd
?our
?value
?proposition
?compelling
?enough
?
to
?convert.
?We
?will
?mitigate
?through
?marketing.
?
?? Developers
?may
?not
?be
?willing
?to
?channel
?users
?to
?our
?platform.
?We
?
will
?mitigate
?through
?education
?and
?onboarding.
?
?? We
?may
?have
?to
?arbitrate
?disagreements
?between
?developers
?and
?
users.
?We
?will
?mitigate
?by
?encouraging
?clear
?communications.
?
?? Transaction
?fees
?may
?eat
?into
?overall
?revenue.
?We
?will
?mitigate
?
through
?our
?pricing
?analysis.
?
?? User
?review
?websites
?may
?implement
?a
?crowdfunding
?feature.
?We
?will
?
mitigate
?through
?speed
?to
?market.
?

�ݺ�ߣ

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