This document provides tips for creating an excellent presentation based on lessons from Steve Jobs' famous product launches. It recommends simplifying complex information, creating "Twitter-like headlines" to engage the audience, and planning a "Holy Shit moment" that will be the most memorable part of the presentation. The Holy Shit moment for the MacBook Air launch was revealing it as the world's thinnest notebook, which Jobs had carefully orchestrated with prepared marketing materials.
3. @Laura: This presentation is awesome!
@Bob: ROTFL
@Carol: I heart this.
Create Twitter-Like Headlines
@Ben: Did u eat my sandwich?
@Tom: I¡¯m stealing this idea!
@Sammy: When¡¯s lunch?
22. MacBook Air
We are really excited to:
Introduce a really thin, light notebook
computer
It has a 13.3 inch wide screen display
Backlit keyboard
Intel Processor