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Oscon 2014: Fluentd as a Case Study for International Community Building

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Kiyoto Tamura
Kiyoto Tamura

I gave a talk at OSCON 2014 on how to evolve an open source community beyond language and geographic boundaries. More specifically, I gave an honest summary of what I've seen with Fluentd. Hopefully, my experience will help other communities both in and outside of Japan.

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International Community Building A Case Study with Fluentd Kiyoto Tamura @kiyototamura Treasure Data, Inc.
Table of Contents 1. Self-Intro (aka disclaimers and jokes) 2. What¡¯s Fluentd? 3. Fluentd¡¯s journey and lessons learned 4. ¡°Inverting¡± Fluentd¡¯s lessons: how to foster an OSS community in Japan.
Who?
? A freshman community manager ? My ¡°insights¡± = work in progress ? What I know = US/Japan Why you shouldn¡¯t listen to me
? Bicultural perspectives ? Some results: Fluentd used widely outside of Japan now ? What I learned probably applies to other communities Why you should listen to me
What¡¯s Fluentd?
An open source data collector to simplify and scale log management
Before: Chaotic Data Pipelines
After: Unified Logging Layer
Many Happy Users
Fluentd¡¯s journey thus far
Street Cred Matters ? Fluentd¡¯s original developer ? Known for inventing MessagePack ? Well-regarded in the OSS community
Accidental Evangelist Call me tagomoris.
Technical Validation
HUGE Mindshare
Oscon 2014: Fluentd as a Case Study for International Community Building
Oscon 2014: Fluentd as a Case Study for International Community Building
Outside of Japan?
The Language Barrier is Real
GREAT Content¡­in Japanese!
GREAT Conversations¡­in Japanese!
Language Choice is a Balancing Act
But We Got Some Stuff Right ?Docs were in English from Day 1 ?Found a handful of early users outside of Japan ?Integration with platform/OSS that are already popular
Work(ed|ing) on Everything Else ?Support, Support, Support! ?Listen and react to feedback online ?Attending Events/Giving Talks
Promising Development!
Oscon 2014: Fluentd as a Case Study for International Community Building
Oscon 2014: Fluentd as a Case Study for International Community Building
Oscon 2014: Fluentd as a Case Study for International Community Building
Oscon 2014: Fluentd as a Case Study for International Community Building
¡°How can I do XYZ with Fluentd?¡± 0 100 200 300 400 500 600 4/1/2012 7/1/2012 10/1/2012 1/1/2013 4/1/2013 7/1/2013 10/1/2013 1/1/2014 4/1/2014 # of threads on Fluentd's mailing list
More Visitors from Everywhere
it¡¯s your turn to get popular in Japan!
Street Cred Matters
Non-Accidental Evangelist
Content in English Gets Less Love The O'Reilly Open Source Convention (OSCON) is an annual convention for the discussion of free and open source software. It is organized by the publisher O'Reilly Media and is held each summer in the United States.
Content in English Gets Less Love Bacon ipsum dolor sit amet exercitation frankfurter elit, pariatur et nulla brisket adipisicing dolor doner ut. Laboris occaecat ribeye cupidatat fugiat aute andouille commodo quis tail shankle tempor irure ullamco reprehenderit.
Content in English Gets Less Love Bacon ipsum dolor sit amet exercitation frankfurter elit, pariatur et nulla brisket adipisicing dolor doner ut. Laboris occaecat ribeye cupidatat fugiat aute andouille commodo quis tail shankle tempor irure ullamco reprehenderit.
Start Conversations in Japanese
Get Some Stuff Right ?Have Docs Available in Japanese ?Provide support in Japanese ?Get help from the local communities early and often
Promising Development!
It ain¡¯t so hard! ¡°I think it's much easier to think global from the start than to do something only at home, so doing things internationally was an easy decision.¡± ¨C Linda Liukas
Happy Community Building!

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Oscon 2014: Fluentd as a Case Study for International Community Building

Editor's Notes

  1. Good morning everyone, and welcome to my talk
  2. I like to start my talk with disclaimers.
  3. but it¡¯s not all bad. here are some reasons why you might want to stay awake.
  4. A lot of people have contributed to Fluentd¡¯s growth, but if I were to single out one person, it would be Satoshi Tagomori
  5. Livedoor is a popular web company in Japan with massive traffic
  6. Through a sequence of acquisitions¡­ Satoshi blogged a lot about his experience using Fluentd at Livedoor and LINE technical validation accelerated community growth
  7. today he is one of the central figures in Fluentd¡¯s community
  8. Thanks to Satoshi as well as other contributors and users, Fluentd became officially big in Japan. literally every devops engineer has heard of it over there.
  9. So that¡¯s great. Fluentd gets massively popular in Japan. How about outside of Japan?
  10. Frankly, we are much less well known outside of Japan. And a lot of that has to do with language.
  11. A ton of great content written by the community
  12. Language is such a delicate issue Japanese = most efficient mode of communication for them But it might make the community seem more closed There is no easy answer: I¡¯d love to learn from all of you
  13. division of labor/ content and styling ºÝºÝߣshare, Wish.com Elasticsearch, MongoDB, H
  14. and we¡¯ve been working very hard to ensure that the community gets what they need
  15. And a lot of those efforts are starting to pay off
  16. Visitor growth around the globe over the last month
  17. Prominent Japanese OSS people are your allies Have your folks travel over there
  18. Identify and promote a local community manager
  19. To illustrate this point, here is a description of OSCON that I took from Wikipedia. (READ IT) It looks like a straightforward paragraph¡­but if you aren¡¯t comfortable with English, this is what it looks like:
  20. Make it easier for them to understand your project
  21. Geeks are social. Japan is no exception.
  22. If you follow these basic steps putting yourself in their shoes you should see a hockey stick growth