Outreach for Small Research Institutes
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Small research organizations don\'t always have the staff to handle outreach activities effectively. So what do you do? Here are some slides I presented to the National Cancer Institute recently with some advice based on my experience.
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New Business outreach exploratory VaynerMedia
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This document provides recommendations for improving an outreach strategy targeting healthcare advertising agencies. It begins by outlining the overall outreach landscape and best practices for sequencing different types of outreach. It then provides suggestions for print materials, including recommendations for the letter, dashboard, and additions. Prospective targets within healthcare agencies are identified based on their roles and motivations. Additional outreach suggestions include partnering with influencers and partners in the healthcare space and developing content marketing. The next steps proposed are to further understand agency capabilities and identify opportunities, run an influencer and partner campaign, and develop a lead generation program through content marketing.Additional Notes for "All in a Twitter" Presentation
Additional Notes for "All in a Twitter" PresentationBryn Robinson
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These are the notes that accompanied the slide deck on using social media to share your science. If you have any questions, please get in touch - @brynphd.Ad
Outreach for Small Research Institutes
- 1. Goals & purpose for outreachTo attract and train the best and most diverse studentsTo enhance and expand our multidisciplinary research projectsTo translate our IP into technology that will serve humanity
- 2. Target Audiences Missed OpportunitiesEducatorsPatientsDonorsSmall companiesCollaboratorsFacultyInternal Media
- 3. Outreach Activities油Professional Development Seminars*Annual Magazine Mini Symposiums*Events/FestivalsMultidisciplinary Clinics*NewslettersTwitter Annual ReportPress ReleasesFace-to-Face* Annual Symposium* Communications Workshop*Research Laboratory Workshops*WebsiteCompany Visit Days* FacebookAnimations Conferences LecturesVisiting ProfessorshipsFlyers/FAQ Sheets InterviewsCollege Recruiting EventsInternships* Collaborations*Active* versus Passive Activities
- 4. Measure of success? Staff: 2 8; Funding: 1 grant ($3M) 43 ($58M); Students: 5 IGERT 38 in various programs; Postdocs: 0 8; Corporate Partners: 1 8; Faculty: 8 (executive committee) 220+
- 5. Conclusions/RecommendationsSet a few, focused objectives: What do you want to accomplish?Leverage available resources. - Externally, assign staff members to promote your agenda within their job descriptions (eg. Who is keeping your agenda on the media radar?) - Internally, what do you do well?Get buy-in from all participants associated with your group so that they become outreach vehicles for you.If somethings not working, stop doing it.