�ݺ�ߣ

An infographic I created for OWN that accompanied a campaign proposal with the intention of increasing viewers, website visitors and custom content associated with the brand. Some of these concepts were implemented right away. Others, have taken time and I've seen them pop up on social media. The concept is to treat your / OWN's content creation campaign (visibility + WOM + increased metrics) as if it were a book launch JV campaign. Many folks in the marcomm industry struggle with formulating and activating a campaign like this. It takes time, research, ample coordination across multiple channels - but - it is genius in action when facilitated properly. Chris The Muse: Be mused and capture attention.Read less