Ozan odev 10
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Ozan Insaat is a Turkish construction machinery and parts manufacturer established in 2008 with 60 employees. It produces 150,000 seats and 164,400 metal parts annually. The company exports some products to other countries and wants to expand further abroad. A SWOT analysis identified strengths such as experienced managers and positive employee relations. Weaknesses include a lack of flexibility and insufficient evaluation of technology developments. Opportunities include a large factory space and industrial area land. Threats include low-cost competition from China and new technology developments. The company's strategies are to improve flexible manufacturing and establish U.S. marketing and distribution channels.
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Ozan odev 10
- 1. OZAN 聴NAAT SWOT analysis COMPANIES WITH MISSION AND STRATEGY PROPOSAL
- 2. COMPANY PROFILE Company Name: OZAN A. Date of Establishment: 2008 Address: Adana / Turkey Company Owners: ZGN OZAN SER聴N CEO: ZGN OZAN SER聴N Total Factory Area: 10,000 m族 Factory Building: 3.800 m族 Number of Employees: 60 workers: 48 engineers: 3 administrative staff: 9
- 3. Main activities: Tractors, forklifts and construction machinery in the production of seats available for Total Quality Management: TQM-ISO 9001 Seat EEC Homologation approval no. e13 * 78/764 * 1999/57 * 0023 * 00 Production Capacity: 150,000 seats / year 164.400 metal parts / year
- 4. OZAN COMPANY, was established initially for the domestic market. Currently, however, some of the countries in the world steel, steel systems and spare Packie are exported. The company has been operating in Adana Organized Industrial Zone. Building materials, meets customers' specific orders. The product range is continually expanded in parallel with technological developments in the industry and foreign trade, more and more companies are trying to be effective.
- 5. The Group's other ARGEM a firm fulfills two functions: Carry out R & D activities. Autodesk Inventor 9 and CAD / CAM system with the latest version of Catia V5/14 's application is responsible. Also in production activities for European OEM company produces metal and polyurethane parts. The company has the advantage of having a molding department. Mig & Tig & wet electrostatic painting ARGEM and makes welding applications.
- 6. ARGEM COMPANY While ARGEM a separate unit, just as our department is working. The two companies operate at all times to meet the demands of its customers are located in the.
- 7. QUALITY POLICY OZAN construction company, Quality Management System in accordance with the requirements of the ISO 9001:2000 Standard has decided to develop. With the whole business of each stage of the process aimed at controlling the establishment of a quality system will be provided with the highest level of customer satisfaction, quality and efficiency to be achieved at the highest levels and costs will be reduced.
- 8. In this context, the quality policy; Pleasing, more preferred by customers to offer products of international standards and quality manufacturing, To open up new markets abroad, New products and technologies fast, reliable way to pass, Create a satisfied customer network,
- 9. Company Management, Quality Management System provides all the resources needed for the functioning of that, and in line with the objectives of the Quality Management System implemented a policy that is committed to quality assurance. Company employees from the hand doing the best, to work for the common belief that success is full.
- 10. OUR QUALITY OBJECTIVES 01/2008-01/2009 quality objectives are defined as follows: At least two new countries in 2005 reach a level of quality that can export to and to participate in trade fairs, Delays in the contract, the total contract 9% to exceed,
- 11. SWOT ANALYSIS WEAKNESSES Flexibility in production not been fully established. So I hesitate to accept your order is going on. Feedback from manufacturing, R & D by not enough speed and efficacy evaluation. The technology used at a good level, but in foreign markets, for example, new technologies developed in Switzerland and France. This development is against the interest level is insufficient.
- 12. 85% of production is for foreign markets, even though there is no one element dominates foreign language. Method of marketing in foreign markets could not be determined. For example, in the United States as an agent who knows the market as well as distributors must deal with a company that is emerging. Still, as do direct marketing is very difficult to get adequate results. For the European market as a marketing method is how it should adopt a clear idea of the issues has not occurred yet.
- 13. STRENGTHS Chief engineer experienced managers in position between two brothers and a top management are creating a good deal, Bosses sincerely open to innovation, Elements are equitably receive compensation. Employer-element relations are very positive,
- 14. Seen in the majority of Turkish companies tend to use excessive credit is not in question here. The factory site and the factory building as large as possible to allow a business to expand. Also, 2 organized in the industrial area of 50 acres with
- 15. THREATS The last 2-3 years and still ongoing emerging phenomenon in China the biggest threat. China's entry into the market because company has suffered a loss of key customers and business. China is hitting low-priced international markets. For example, the Italian market has shifted completely to China. France also lost customers. Iowa-USA also a major distributor organization, one of the company's product samples were sent to China and stay there was more cheaply manufactured. The fact that the rules of infidelity customers in foreign markets was experienced as a painful experience.
- 16. New technologies are being developed. Accepted technology back in agile company does not act, There are serious competitors in the domestic market. Bursada 4 foreignowned, domestically owned companies operating 3-4. In addition, two companies in Konya works about the same,
- 17. STRATEGIES Series production and flexible manufacturing that can simultaneously perform a factory layout and production management. In the U.S. market marketing activities to stabilize in this context, on the one hand to follow orders and to monitor developments with the responsibilities of a U.S. marketing expert to agree with the other hand, the tractor seat separately for other vehicle seats and parts separate distributor companies to agree with. Thus, to be effective in distribution channels. Stores in the U.S. in more advanced stages (warehouse) and the establishment of a company to hire marketing of these stores carry through.