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PAS SEO Case Study

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Wpromote Inc
Wpromote Inc

Wpromote devised a SEO strategy for PAS that included meta tags and titles that better branded PAS and completed their XML sitemap. After 3 months PAS' traffic increased by 360% and held the number one ranking for their top 2 branded keywords.

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SEO Client Case Study Situation Content A major provider of plastic welding supplies, the lion’s share of Our content strategy for PAS was two-fold: optimize and expand Plastic Assembly Systems' came from offline sources, referrals, upon category and product-specific page content by adding H1 and repeat clients. Its website served as an online storefront but and H2 tags to every page and additional keyword-rich narrative failed in terms of branding, boosting online visibility, and attracting where appropriate and add new, supportive content on new business. It was time for PAS to optimize its site for ranking in welding-related topics to the site to drive more unique traffic the search engines. from welding-related searches. URL and linking structure To improve site indexing within search engines, we expanded PAS’ URLs to better describe individual pages using comprehensive key phrases. We also improved the way pages were linked internally and added appropriate anchor text to links to further target important keywords. Finally, to account for PAS’ site migration to a new domain, we implemented 301 redirects to ensure to visitors arriving at the old site were automatically redirected to the proper pages. Challenges PAS had a long way to go. The company was not ranking #1 across Sitemaps Google, Yahoo, and Bing for its branded keywords and competitors Sitemaps are used by search engines to find and index pages on were dominating search results for popular, non-branded a website. PAS’ HTML sitemap was complete, but its XML version keywords. The site needed editorial and structural work to help it failed to include all pages on the site prioritized each page rank better for chosen keywords and become indexed higher in the equally, cancelling out any optimization work that would be done search engines. to boost the ranking of specific pages. We fleshed out the XML sitemap by adding every page on the site and then reprioritized Strategy each page to give precedence to pages we wanted to be more After performing a site audit, we devised a comprehensive SEO prominent. strategy focused on optimizing the site for welding-specific, category and subcategory keywords and branding PAS as a niche online authority in plastic welding. Meta descriptions and titles PAS’ use of Meta descriptions and titles was doing little to brand it within the plastic welding niche. PAS’ HTML sitemap was complete, but its XML version failed to include all pages on the site and prioritized each page equally, cancelling out any optimization work that would be done to boost the ranking of specific pages. This helped identify pages to users searching related terms and search engines indexing the site. Wpromote created a XML & HTML sitemap with all of the website pages. W P R O M O T E Wpromote.com | sales@wpromote.com #1 Ranked Search Engine Marketing Firm by TopSEOs.com Toll-Free 866.977.6668 | Tel: 310.421.4844
SEO Client Case Study Results Traffic highlights 2500 Within just 3 months of launching PAS’ SEO campaign, we were able +360% Since 2000 May 2009 to increase its overall site traffic by an incredible 360%. 1500 Ranking highlights 1000 In addition to increasing site traffic, within 3 months PAS was ranking 500 All Visitors well for a number of new, incredibly lucrative and competitive niche 0 keywords. They also maintained #1 ranking for their top 2 May June July August branded keywords and experienced significant gains on other competitive keywords in the welding niche. Keyword Rank Previous Rank # of search results Search engine Spin welders 5 100+ 6,890,000 Google PAS 3 100+ 60,600 Yahoo Ultrasonic welding 7 100+ 1,160,000 Bing Keyword Rank # of search results Search engine Spin welders +12 1,930,000 Google Plastic welding equipment +11 903,000 Google Ultrasonic welding +2 1,840,000 Yahoo Keyword Rank # of search results Search engine PAS 1 3,320,000 Google Ultrasonic welding machines 1 246,000 Google Ultrasonic welding 1 1,730,000 Bing W P R O M O T E Wpromote.com | sales@wpromote.com #1 Ranked Search Engine Marketing Firm by TopSEOs.com Toll-Free 866.977.6668 | Tel: 310.421.4844

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PAS SEO Case Study

  • 1. SEO Client Case Study Situation Content A major provider of plastic welding supplies, the lion’s share of Our content strategy for PAS was two-fold: optimize and expand Plastic Assembly Systems' came from offline sources, referrals, upon category and product-specific page content by adding H1 and repeat clients. Its website served as an online storefront but and H2 tags to every page and additional keyword-rich narrative failed in terms of branding, boosting online visibility, and attracting where appropriate and add new, supportive content on new business. It was time for PAS to optimize its site for ranking in welding-related topics to the site to drive more unique traffic the search engines. from welding-related searches. URL and linking structure To improve site indexing within search engines, we expanded PAS’ URLs to better describe individual pages using comprehensive key phrases. We also improved the way pages were linked internally and added appropriate anchor text to links to further target important keywords. Finally, to account for PAS’ site migration to a new domain, we implemented 301 redirects to ensure to visitors arriving at the old site were automatically redirected to the proper pages. Challenges PAS had a long way to go. The company was not ranking #1 across Sitemaps Google, Yahoo, and Bing for its branded keywords and competitors Sitemaps are used by search engines to find and index pages on were dominating search results for popular, non-branded a website. PAS’ HTML sitemap was complete, but its XML version keywords. The site needed editorial and structural work to help it failed to include all pages on the site prioritized each page rank better for chosen keywords and become indexed higher in the equally, cancelling out any optimization work that would be done search engines. to boost the ranking of specific pages. We fleshed out the XML sitemap by adding every page on the site and then reprioritized Strategy each page to give precedence to pages we wanted to be more After performing a site audit, we devised a comprehensive SEO prominent. strategy focused on optimizing the site for welding-specific, category and subcategory keywords and branding PAS as a niche online authority in plastic welding. Meta descriptions and titles PAS’ use of Meta descriptions and titles was doing little to brand it within the plastic welding niche. PAS’ HTML sitemap was complete, but its XML version failed to include all pages on the site and prioritized each page equally, cancelling out any optimization work that would be done to boost the ranking of specific pages. This helped identify pages to users searching related terms and search engines indexing the site. Wpromote created a XML & HTML sitemap with all of the website pages. W P R O M O T E Wpromote.com | sales@wpromote.com #1 Ranked Search Engine Marketing Firm by TopSEOs.com Toll-Free 866.977.6668 | Tel: 310.421.4844
  • 2. SEO Client Case Study Results Traffic highlights 2500 Within just 3 months of launching PAS’ SEO campaign, we were able +360% Since 2000 May 2009 to increase its overall site traffic by an incredible 360%. 1500 Ranking highlights 1000 In addition to increasing site traffic, within 3 months PAS was ranking 500 All Visitors well for a number of new, incredibly lucrative and competitive niche 0 keywords. They also maintained #1 ranking for their top 2 May June July August branded keywords and experienced significant gains on other competitive keywords in the welding niche. Keyword Rank Previous Rank # of search results Search engine Spin welders 5 100+ 6,890,000 Google PAS 3 100+ 60,600 Yahoo Ultrasonic welding 7 100+ 1,160,000 Bing Keyword Rank # of search results Search engine Spin welders +12 1,930,000 Google Plastic welding equipment +11 903,000 Google Ultrasonic welding +2 1,840,000 Yahoo Keyword Rank # of search results Search engine PAS 1 3,320,000 Google Ultrasonic welding machines 1 246,000 Google Ultrasonic welding 1 1,730,000 Bing W P R O M O T E Wpromote.com | sales@wpromote.com #1 Ranked Search Engine Marketing Firm by TopSEOs.com Toll-Free 866.977.6668 | Tel: 310.421.4844