Perception
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This document introduces the concepts of sensation and perception in consumer behavior. Sensation refers to the immediate response of our senses to basic stimuli, while perception is the process by which sensations are selected, organized, and interpreted to give them meaning. The study of perception focuses on how consumers add context to raw sensory inputs.
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Perception
- 1. Welcome to Consumer Behaviour Sensation to Perception [ ]
- 2. Sensation The immediate response of our sensory receptors (eyes, ears, nose, mouth, finger) to basic stimuli such as light, color, sound, odors and texture
- 3. Perception The process by which sensations are selected, organized, and interpreted
- 4. The Study of Perception Focuses on what we add to raw sensations to give them meaning
- 8. Includes the product’s physical attributes, package, brand name, advertising and more Nature of the stimulus ““
- 9. Based on Familiarity, previous experience or expectations. Expectation ““
- 10. Needs or want for a product or service Motives ““