1. 1. What resource strengths and competitive assets does
Perdue Farms have that can help determine realistic
strategic directions i.e. potential goals the company is
capable of achieving ?
Strengths
Quality
Marketing
Social Responsibility
Product Differentiation
Brand Recognition
3. 2. What weaknesses and resource deficiencies does Perdue Farms
have that put it at competitive disadvantages i.e. potential goals
that will probably have a difficult time achieving?
- Fresh not frozen strategy
- Short Life chickens
- Long Term Planning
4. 3.What industry opportunities exist that are unusually attractive
and are a good match with Perdue Farm strengths i.e. potential
company opportunities?
Strength Opportunities
犖犖巌犖犖項顕犖÷元犖÷顕犖犖犖犖迦犢犖ム鍵犖犖о顕犖÷犖ム賢犖犖犖園権 犖犖項犖犖犖巌犖犖犢犖犖項犖о顕犖÷肩犖橿顕犖犖園犖犖園犢犖犢 犖劇賢犖
犖犖伍犖犖迦犖犖犖犖犖巌犖犖項顕犢犖犢犖巌検犖犖謹犖
犖犖о顕犖÷肩犖迦検犖迦牽犖犢犖犖犖迦牽犖犖園犢犖ム厳犖犖犢犖ム鍵 犖犖項犖犖犖巌犖犖犢犖ム厳犖犖犖犢犖朽犖萎犖犖巌犖犖犢犖犢犖犢犖朽検犖朽犖犢犖
犖
犖犖園犖犖迦肩犖迦権犖犖園犖犖伍幻犢犖犢 犖犖迦硯
犖犖巌犖犖項顕犖÷元犖犖о顕犖÷見犖ム顕犖犖犖ム顕犖 犖犖む犖巌犖犖犖÷犖犖犖迦牽犖犖犖巌犖犖
犢犖犖ム元犢犖∇犢犖犖犖劇賢犖犖巌犖犢犖迦犖謹犖
犢
犖犖橿顕犢犖犢犖犖犖項犢犖犖巌犖÷犖謹犖
6. 4.What industry factor threaten Perdue Farms i.e. pose serious
threats to its future growth and profitability?
犢犖犖犖犖萎犖迦犖犖朽犢犖犖巌犖犖謹犢犖犖犖犖萎犖項献犖犖ム幻犢犖÷肩犖園犖о犖犖
犢 犖
犢犖犖о犖犢犖÷犖迦牽犢犖犖ム元犢犖∇犢犖犖ム犖犖む犖巌犖犖犖÷犖犖犖迦牽犖犖犖巌犖犖
犖犖朽犢犖÷犖犖迦犖犖迦犖犖迦牽犖犢犢犖犢
犖犖迦牽犖犢犖犖犖迦権犖犢犖迦犖犖犖萎犖犖 犖÷元犖犖迦牽犖犖橿顕犖犖犖犖÷顕犖犖犖犖迦牽犖犢犖
犖犖園犖犖園犢犖ム鍵犖犖犖о犖犖犖犖犖朽犢犖犢犖÷犖о 犖犖о検犖犖謹犢犖犖犖迦牽犖犖園
犢
犖犖橿顕犢犖犖犖犖迦県犖朽犖橿顕犢犖犢犖迦犖朽犖犖項犖÷顕犖犖犢犖о権
犖犖迦牽犢犖犖ム元犢犖∇犢犖犖ム犢犖犖犢犖犢犖ム権犖 犖犖迦牽犖犖ム鹸犖, 犖犖迦牽犖犖ム顕犖
犖犢犖迦犢
犖犖迦硯犖萎犖犖犖犖犖巌犢犖ム鍵犖犖о顕犖÷犢犖犖犖犖迦牽犖犖朽犢犖÷犖犖犖犖朽犖犖犖犢犖犢犖ム鍵
犖犖犖萎犖犖犖犖朽 Perdue Farms 犖犖∇顕犖∇顕犖÷犖犢犖迦犖犖犖橿顕
7. 5. In what ways have Perdue Farms structure and culture helped
or harmed its attempts to implement its strategy?
Structure
犖о験犖犢犖犖犖犖犖犢犖橿犖犖犖犖犖犖犢犖犖 Centralized 犢犖ム鍵 Decentralized
犖犖橿牽犖о験犖犢犖犖犖犖犖犢犖橿犖犖犖犖犖犖萎犖о犖犖橿牽犖犖ム鹸犖犖犢犖朽犖犖犖犖犖ム幻犖÷犖園犢犖犢犖о険犖犖犖伍犖巌犖犖犖犖謹
犢
犖犖橿牽犖犖橿権犖犖巌犖犢犖橿犖犢犖犖橿検犖橿牽犖犖犖о犖犖伍検犢犖犢 犖犖犖劇賢 犖犢犖朽犖犖朽権犖犖о犖 Vertical
Integration
犖犖橿牽犖о験犖犖犖萎犖犖犖橿犖犢犖橿 Supply Chain Management
犖犖橿牽犖о験犖犢犖犖犖犖犖犢犖橿犖犖犖犖犖巌犖犢犖橿犖犢犖÷元犖犖о験犖÷見犖ム験犖犖犖ム験犖 犢犖犖∇硯犖巌犖 Horizontal
Integration
8. Culture
犖犖橿牽犢犖犢犖犖о験犖÷肩犖橿験犖犖園犖犖園犖犖犢犖犖犖犖犢犖犖
TQM ( Total Quality Management )
Teamwork
9. 6. What genetic business level and competitive strategies does
Perdue Farms use ?
Business level strategy
Differentiation
犖犖伍犖犖迦 犢犖ム鍵 犖÷顕犖犖犖犖迦
犢犖犖犖犖
犖犖о顕犖÷見犖ム顕犖犖犖ム顕犖∇犖犖犖犖ム鹸犖犖犖園犖犢
Focus Market
Premium Group
10. Competitive Strategies
Market Challenger Strategy
Prestige good
Product Proliferation
Improved Service
Distribution innovation
Manufacturing-Cost reduction
Intensive advertising promotion
11. 7. What is Perdue Farms corporate - level Strategy and how does
it support its business - level strategy?
- Stability Strategy
- Growth Strategy
Intensive Strategy
Integration Strategy
12. Intensive Strategy
Market Development
Product Development
Integration Strategy
Vertical Integration
Forward Integration
Backward Integration
Horizontal Integration
13. 8. What is Perdue Farms future plan, if you are CEO of the
company?
- Forward integration 犢犖犖∇犖迦牽犢犖犖巌犖犢犖迦犖犖朽犢犖犢犖犖犖迦権犢犖犖劇犖
犢犖犢 犢犖犢犖犢犖犖朽権犖о犖園 KFC 犖犖犖劇賢 Chester Grills
- Diversification 犖犖∇顕犖∇犖犖∇険犖犖犖伍牽犖犖巌犢犖犖÷ 犢犖犢犖 犖犖伍牽犖犖巌
犖犢犖犖犢犖犖朽犖∇硯犢犖犖∇犖園犢犖犖犢犖犖犖÷犢犖犖犢犖犖朽犖∇硯犖犖迦権犢犖犖犖迦牽犢犖,
犖犖ム鹸犖犖犖伍犖∇犖迦犖÷弦犖ム肩犖園犖о, 犖犖ム鹸犖犖犖犖犖犖伍犖犖迦見犖迦牽犖犖橿顕犢犖犢犖犖犖項
- 犖犖犢犖迦犖犖園犖ム険犖犖犖犢犖犖о顕犖÷犖ム賢犖犖犖園権 犢犖犢犖犖園犢犖犢犖犖朽犖÷顕犖犖迦
犖犖迦牽犢犖÷犖犖Perdue 犢犖犖劇犖犖犖犢犖迦犖犖迦牽犖犖園犖犖項犢犖犢犖犖園犖犖項犖犖犖巌犖犖
犢犖犢犢犖犢犖迦犖犖о犖 犖犖迦牽犢犖ム元犢犖∇犢犖犖犖萎犖犖犖迦牽犢犖÷犖犖Perdue
犖犖迦検犖迦牽犖犖犢犖犖犖犖園犖犖園犖犖迦犖犖劇犖犖犖犖犖犢犖犖犖犖萎犖迦犢犖犢
- 犖犖巌犖迦牽犖犖迦犖犢犖迦犖犖犖橿顕犢犖犖巌犖犖伍牽犖犖巌犢犖犖犖犖萎犖犖犖犖朽犖÷犖橿顕犖ム険犖犖犖劇犖
犖
