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Personalize or die. Arysmiatov & Rudiy

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亠仆亳 亳仄仂于
亠仆亳 亳仄仂于

亳仄亠仆亠仆亳亠 亠从仂仄亠仆亟舒亳仂仆仆 亳亠仄 仆舒 仂仆仂于亠 ML 于 亠亠 仆亠亟于亳亢亳仄仂亳, 仆舒 仗亳仄亠亠 仗仂亠从仂于 Homsters.com

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Personalize or die!
Denys Arysmiatov Head of Promotion Department Volodymyr Rudyi Head of Data Science Department We build leaders in the new development segment. Our experience: 1) We operate our own platforms: the #1 platform in Kazakhstan, (www.homsters.kz), Turkey (www.projeland.com) 2) We work with portals worldwide providing them a SaaS solution for the new development segment. Currently present on 5 markets and growing. We provide: platform + consulting + execution ABOUT US
Partner Partner Visit site Visit site Our Products Visit site Partner
Our Products
Our Products
6 舒于仂 仗仂弍仆舒 仗亠仂仆舒仍亰舒? 丼亳仄 仗亠仂仆舒仍亰舒 从舒舒, 仆亢 舒仆亟舒仆舒, 仂亟仆舒从仂于舒 亟仍 于 于亳亟舒舒, 仂仄仂于舒仆舒 亠亰仍舒 仂于舒仆仆 亰舒 仆仂, 仗仂仗仍仆 亳 亰舒 仆仂 亰舒亞舒仍仆仂仗亳亶仆仂 仂亰仆舒从仂?
7 仂亰仄ﾑ亳 仗亠亠于舒亞亳 从仂亳于舒舒, 仄亳 仆舒弍舒亞舒仂 于亳亟亠 亟仂仗仂仄仂亢亠仄仂 亶仂仄 亰亟亶仆亳亳 仗仂从仗从. 亳 亰弍亠亞舒仄仂 舒 仗仂从仗, 亟仂仗仂仄舒亞舒仄仂 亶仂仄 亰仂弍亳亳 仆舒亶弍仍 仂仗亳仄舒仍仆亳亶 于亳弍. 67% 41% 80% ? 丐 丐? 丕 X? 2-. .? 34% 舒于仂 仗仂弍仆舒 仗亠仂仆舒仍亰舒?
亠从仂仄亠仆亟舒 仆舒 亞仂仍仂于仆亶 亠从仂仄亠仆亟舒 仗仂从 亠从仂仄亠仆亟舒 于 email and much more. Developers viewed FB profile Site visit frequency Projects viewed Devices used Leads to developers Call length Call success rate Content read Financial leads Favourited floorplans Site interactions email open rate 丕 仂亶 舒 磻 仆 "仗仂从舒亰ﾑ 仗亳从亳", 仄亳 于亳从仂亳仂于仄仂 亟舒仆 从仂亢仆仂亞仂 仗仂从仗 ... Our Secret Sauce: ... 亟仍 于仂亠仆仆 亟亶仆仂 仗亠仂仆舒仍亰仂于舒仆亳 仗仂仗仂亰亳亶 亠从仂仄亠仆亟舒 于 Google Ads 亠从仂仄亠仆亟舒 仗亳 从仂仄仆从舒. Cross Sale 亠从仂仄亠仆亟舒 仆舒 仆亳 舒亶舒
9 仂舒 % 从仂仆于亠 亰 于亟于亟于舒于 仗仂亟舒亢 仂舒 Average revenue per user (ARPU) 亟于亳 仍仂磿仆. 仂亳于舒 舒亠 仗仂于亠舒ﾑ 仆舒 舒亶 仂仍仗 Lifetime Value (LTV) 2% 2.35% 2% 2% 2% 2% 2% 2% 2% Standart Personal CR 舒于仂 仗仂弍仆舒 仗亠仂仆舒仍亰舒?
1 0 弌于仂亠仆仆 亠从仂仄亠仆亟舒亶 仆舒 仂仆仂于 ML. 仆仂于仆 亠舒仗亳 舒亟舒舒 舒仍舒于舒仆仆 亰弍仂 亟舒仆亳 弌于仂亠仆仆 / ﾐ術仆亞 仄仂亟亠仍. 丐亠于舒仆仆 仂亟舒从仆 /B-亠 仆舒仍亰 亠亰仍舒
1 1 仂舒仆仂于从舒 亰舒亟舒
1 2 舒于亳仍仆舒 仗仂舒仆仂于从舒 亰舒亟舒 亠 仆亢 仗仂亳仆舒亳 仂亰仂弍从, 于舒亢仍亳于仂 仗舒于亳仍仆仂 仂仄于舒亳 亰舒于亟舒仆仆. 乂仂 仄亳 仂亠仄仂 仂亳仄舒亳 于亟 亠从仂仄亠仆亟舒亶仆仂 亳亠仄亳? 仂舒仆仆 LTV? 仂舒仆仆 Conversion Rate 仗仂亟舒亢? 仂舒仆仆 Conversion Rate 于 Email-subscribers? 舒 仂弍舒仆亳仄亳 仗仂从舒亰仆亳从舒仄亳 仂仗亳仄亰于舒亳仄亠 仄仂亟亠仍 亠从仂仄亠仆亟舒亶仆仂 亳亠仄亳.
1 3 弍 亟舒仆亳
1 4 弍 亟舒仆亳 仗仂 仗仂于亠亟仆从 从仂亳于舒舒 舒仗仂于仆亠仆舒 仂仄舒 仗仂仍 弍 亟舒仆亳 仗仂 仗仂于亠亟仆从 仆舒 舒亶
1 5 弍 亟舒仆亳 仗仂 仗仂于亠亟仆从 从仂亳于舒舒 丼仂仄 仄亳 仆亠 仄仂亢亠仄仂 仗仂仂 于亳从仂亳仂于于舒亳 亠, 仂 从仂亳于舒 于从舒亰舒于 于仂仄 仗仂仍? 丕仗仂亟仂弍舒仆仆 于亳亟从仂 亰仄仆ﾑﾑ ﾐ莞勤却 仆舒 仗仂从仗从 亰仄仆ﾑ 仂亳于舒 仗仂从亳 仂 仆亠 于亳亰仆舒亳于 舒弍仂 于从舒亰 于 仗仂仍 仆亠仗仂于仆 亟舒仆 舒仆 仆亠 仂仆仂于仍ﾑﾑ 舒于亟磻亳 于亟亠亢于舒仆仆 仗仂于亠亟仆从亳 仆舒 舒亶, 仆舒 亰舒于亢亟亳 于 仆舒磦仆仂 仆舒亶舒从舒仍仆 亟舒仆.
丐仂从舒 于仂亟 舒 磻 仂仆从 亰于亟从亳 仗亳亶仂于 于亟于亟于舒 乂仂 弍舒亳 亊从 仗仂仗仂亰亳 仗仂舒仗亳仍亳 于亳亟亳仄 仂弍仍舒 亊从 从仂亳于舒 于亳从仂亳仂于于舒于 仆舒于亞舒 / 仄亠仆 亳亶 磻仂亞仂 仗亳仂 亰 磻仂 仍仂从舒 仗亳亶仂于 从仂亳于舒 亰舒仄仂亟 亊从 从仂亳于舒 于亰舒仄仂亟磦 亰 从舒舒仍仂亞仂仄 仂于舒于 舒于亞舒 弍舒亞舒仂 仆仂亞仂 弍 亟舒仆亳 仗仂 仗仂于亠亟仆从 从仂亳于舒舒
1 7 弍 亟舒仆亳. Big Data
仂仍亳 于舒仂 于亳从仂亳仂于于舒亳 ML 亠从仂仄亠仆亟舒 仆舒 舒亶? 仆仄舒仍仆 于亳仄仂亞亳: 弌从仍从亳 于亟于亟于舒于 仆舒 仄? > 50 000 于亟于亟于舒于 弌从仍从亳 仗仂仗仂亰亳亶 仆舒 舒亶? > 1 1 8 Machine Learning 亠从仂仄亠仆亟舒 仆舒 舒亶 仍 仗仂于亠亟亠仆仆 / 于舒仄 仆亠仂弍亟仆舒 亟仂亳 于亠仍亳从舒 于亳弍从舒. 舒仍从仍仂 - https://mindbox.ru/ab-test-calculator/
Big Data. 丼仂仄 舒从 于舒亢仍亳于仂 亰弍亳舒亳 于亠 仗仂 于? (从仍从亳, 仗亠亠仂亟亳 仄亢 仂仆从舒仄亳, 仂 弍舒亳于, 仂 于亟从亳于舒于/亰舒从亳于舒于 . 亟.). 丼亳仄 弍仍舒 仆舒舒 于亳弍从舒 亳仄 仗仂于仆 仆舒 亟舒仆, 亳仄 仂仆亠 仄亳 仄仂亢亠仄仂 仗仂亞仆仂亰于舒亳 亠亰仍舒 亳仄 弍仍 亠仍亠于舒仆仆亳仄亳 弍亟 仆舒 亠亰仍舒亳. 1 9 弍 亟舒仆亳. Big Data 亊从 于亳亟从仂 从仂亳于舒 亰仆舒仂亟 亠, 仂 从舒仍亳:
2 0 亊从 亰弍舒亳 亟舒仆? 舒仆 亰 Google Analytics 亊从仂 舒亶 于亟仆仂仆仂 仆亠于亠仍亳从亳亶 (亟仂 5-10 仄仍仆 亠亶 仆舒 仄): 亳仄舒仆仆 亟舒仆亳 亰 Google Analytics API: 仍 仗仂亠仆仆 仗亳从仂亠仆仆 亠舒仍亰舒 仄仂亢仆舒 于亳从仂亳仂于于舒亳 亞仂仂于 亠仆仆, 仆舒仗亳从仍舒亟: Renta OWOX BI Pipeline
2 1 亊从 亰弍舒亳 亟舒仆? 舒仆 亰 Google Analytics 亠亠于从舒 仆舒 亠仄仗仍于舒仆仆 https://ga-dev- tools.appspot.com/query- explorer/
2 2 弌亳仄仆亞 亟舒仆亳 弍舒亰 仍 于亠仍亳从仂亞仂 舒亶 (于亟 10 仄仍仆 亠亶 仆舒 仄): 弌亳仄仆亞 - 亠 亰弍 亳亳 亟舒仆亳 (raw data) 仍 仗仂亠仆仆 仗亳从仂亠仆仆 亠舒仍亰舒 仄仂亢仆舒 于亳从仂亳仂于于舒亳 亞仂仂于 亠仆仆, 仆舒仗亳从仍舒亟: Renta OWOX BI Pipeline 仍舒仆舒 仂亰仂弍从舒 ... 亊从 亰弍舒亳 亟舒仆?
2 3 亠仂仆舒仍亰舒. 亊从 亠 仗舒ﾑ?
2 4 仂弍亟仂于舒 亠从仂仄亠仆亟舒亶 仆舒 仂仆仂于 ML 亊从 亠 仗舒ﾑ? 豫亰亠 亰舒亶仂于 仆舒 仂仆从 舒亶 丼亳 亰仆舒仄仂 仄亳 仂 仗仂 仆仂亞仂? 乂仂 仄亳 亶仂仄 仗仂从舒亰仄仂? 亊从 于仆 仆舒 亠 亠舒亞?
2 5 Collaborative Filtering 仂弍亟仂于舒 亠从仂仄亠仆亟舒亶 仆舒 仂仆仂于 ML
2 6 A/B 亠. Google Optimize
2 7 亠亶亳
2 8 仂从. 亠亶亳 仆舒 舒亶舒 Homsters 1. 亊从 仍亳 弍仍亳 亰舒仂仂于舒仆? 2. 乂仂 从仂亳于舒 弍舒亳于 仆舒 磻亶 仗仂亰亳? 3. 乂仂 亰 仗仂弍舒亠仆仂亞仂 仂弍舒于? 于 亰舒仂仂于舒仆亳亶 /-亠 ) 亠 亰舒 亰舒仄仂于于舒仆仆礆 ) 亠仂仆舒仍亰仂于舒仆舒 于亠 (ML) CTR +17% CR +9% +150-200 仍亟于 仆舒 仄 于亟亟仍亳 仗仂亟舒亢于 仂从/舒舒仍仂亞
2 9 Personal Page 仂仍亳 从仂亳于舒 仗仂于亠舒 仆舒 舒亶, 于 仗仂仗仂亰亳亳 仆舒 束亞仂仍仂于仆亶損 仂仆 于亟仂弍舒亢舒ﾑ 亰 舒于舒仆仆礆 仗仂于亠亟仆从亳 ﾐ経却舒: 仂舒仆仆亶 仗仂从 于亟于亟于舒仆 仂弍舒仆 亠从仂仄亠仆亟仂于舒仆 Personal Page. 亠亶亳 仆舒 舒亶舒 Homsters ) 亠 亰舒 亰舒仄仂于于舒仆仆礆 ) 亠仂仆舒仍亰仂于舒仆舒 于亠 (ML) CTR +39% CR +21% +50-70 仍亟于 仆舒 仄 于亟亟仍亳 仗仂亟舒亢于
3 0 丼亳 亟仂舒仆仂 仆舒 仆仂仄舒 仗仂 从仂亳于舒舒? 丼亳 仍仂磿仆亳亶 从仂亳于舒 亟仂 仗仂仗舒仗? 丼亳 仄仂亢亠仄仂 仄亳 亰舒仗仂仗仂仆于舒亳 亠仍亠于舒仆仆 仗仂亟从亳? 亠 弍于舒亳 仂从. 亠亶亳 仆舒 舒亶舒 Homsters Banners (Pop-ups)
3 1 Banners (Pop-ups) Personal Page. 亠亶亳 仆舒 舒亶舒 Homsters ) 亠 亰舒 亰舒仄仂于于舒仆仆礆 ) 亠仂仆舒仍亰仂于舒仆舒 于亠 (ML) CTR +98% CR +67% +500-700 仍亟于 仆舒 仄 于亟亟仍亳 仗仂亟舒亢于
Cross Sale. User Profile User Profile + Cross Sale 丼舒 仆舒 仗亟弍 亠从仂仄亠仆亟舒 亰仄亠仆亳于 亰 3 于亳仍亳仆 亟仂 20 亠从仆亟 仂 100 亟仂亟舒从仂于亳 亰于亠仆亠仆 仂亟亠仆仆仂
3 3 Personalize or die!
3 4 Denys Arysmiatov Head of Promotion Department Volodymyr Rudiy Head of Data Science Department arismiatov@homsters.com vladimir.rudiy@homsters.com

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Personalize or die. Arysmiatov & Rudiy

  • 2. Denys Arysmiatov Head of Promotion Department Volodymyr Rudyi Head of Data Science Department We build leaders in the new development segment. Our experience: 1) We operate our own platforms: the #1 platform in Kazakhstan, (www.homsters.kz), Turkey (www.projeland.com) 2) We work with portals worldwide providing them a SaaS solution for the new development segment. Currently present on 5 markets and growing. We provide: platform + consulting + execution ABOUT US
  • 3. Partner Partner Visit site Visit site Our Products Visit site Partner
  • 6. 6 舒于仂 仗仂弍仆舒 仗亠仂仆舒仍亰舒? 丼亳仄 仗亠仂仆舒仍亰舒 从舒舒, 仆亢 舒仆亟舒仆舒, 仂亟仆舒从仂于舒 亟仍 于 于亳亟舒舒, 仂仄仂于舒仆舒 亠亰仍舒 仂于舒仆仆 亰舒 仆仂, 仗仂仗仍仆 亳 亰舒 仆仂 亰舒亞舒仍仆仂仗亳亶仆仂 仂亰仆舒从仂?
  • 7. 7 仂亰仄ﾑ亳 仗亠亠于舒亞亳 从仂亳于舒舒, 仄亳 仆舒弍舒亞舒仂 于亳亟亠 亟仂仗仂仄仂亢亠仄仂 亶仂仄 亰亟亶仆亳亳 仗仂从仗从. 亳 亰弍亠亞舒仄仂 舒 仗仂从仗, 亟仂仗仂仄舒亞舒仄仂 亶仂仄 亰仂弍亳亳 仆舒亶弍仍 仂仗亳仄舒仍仆亳亶 于亳弍. 67% 41% 80% ? 丐 丐? 丕 X? 2-. .? 34% 舒于仂 仗仂弍仆舒 仗亠仂仆舒仍亰舒?
  • 8. 亠从仂仄亠仆亟舒 仆舒 亞仂仍仂于仆亶 亠从仂仄亠仆亟舒 仗仂从 亠从仂仄亠仆亟舒 于 email and much more. Developers viewed FB profile Site visit frequency Projects viewed Devices used Leads to developers Call length Call success rate Content read Financial leads Favourited floorplans Site interactions email open rate 丕 仂亶 舒 磻 仆 "仗仂从舒亰ﾑ 仗亳从亳", 仄亳 于亳从仂亳仂于仄仂 亟舒仆 从仂亢仆仂亞仂 仗仂从仗 ... Our Secret Sauce: ... 亟仍 于仂亠仆仆 亟亶仆仂 仗亠仂仆舒仍亰仂于舒仆亳 仗仂仗仂亰亳亶 亠从仂仄亠仆亟舒 于 Google Ads 亠从仂仄亠仆亟舒 仗亳 从仂仄仆从舒. Cross Sale 亠从仂仄亠仆亟舒 仆舒 仆亳 舒亶舒
  • 9. 9 仂舒 % 从仂仆于亠 亰 于亟于亟于舒于 仗仂亟舒亢 仂舒 Average revenue per user (ARPU) 亟于亳 仍仂磿仆. 仂亳于舒 舒亠 仗仂于亠舒ﾑ 仆舒 舒亶 仂仍仗 Lifetime Value (LTV) 2% 2.35% 2% 2% 2% 2% 2% 2% 2% Standart Personal CR 舒于仂 仗仂弍仆舒 仗亠仂仆舒仍亰舒?
  • 10. 1 0 弌于仂亠仆仆 亠从仂仄亠仆亟舒亶 仆舒 仂仆仂于 ML. 仆仂于仆 亠舒仗亳 舒亟舒舒 舒仍舒于舒仆仆 亰弍仂 亟舒仆亳 弌于仂亠仆仆 / ﾐ術仆亞 仄仂亟亠仍. 丐亠于舒仆仆 仂亟舒从仆 /B-亠 仆舒仍亰 亠亰仍舒
  • 12. 1 2 舒于亳仍仆舒 仗仂舒仆仂于从舒 亰舒亟舒 亠 仆亢 仗仂亳仆舒亳 仂亰仂弍从, 于舒亢仍亳于仂 仗舒于亳仍仆仂 仂仄于舒亳 亰舒于亟舒仆仆. 乂仂 仄亳 仂亠仄仂 仂亳仄舒亳 于亟 亠从仂仄亠仆亟舒亶仆仂 亳亠仄亳? 仂舒仆仆 LTV? 仂舒仆仆 Conversion Rate 仗仂亟舒亢? 仂舒仆仆 Conversion Rate 于 Email-subscribers? 舒 仂弍舒仆亳仄亳 仗仂从舒亰仆亳从舒仄亳 仂仗亳仄亰于舒亳仄亠 仄仂亟亠仍 亠从仂仄亠仆亟舒亶仆仂 亳亠仄亳.
  • 14. 1 4 弍 亟舒仆亳 仗仂 仗仂于亠亟仆从 从仂亳于舒舒 舒仗仂于仆亠仆舒 仂仄舒 仗仂仍 弍 亟舒仆亳 仗仂 仗仂于亠亟仆从 仆舒 舒亶
  • 15. 1 5 弍 亟舒仆亳 仗仂 仗仂于亠亟仆从 从仂亳于舒舒 丼仂仄 仄亳 仆亠 仄仂亢亠仄仂 仗仂仂 于亳从仂亳仂于于舒亳 亠, 仂 从仂亳于舒 于从舒亰舒于 于仂仄 仗仂仍? 丕仗仂亟仂弍舒仆仆 于亳亟从仂 亰仄仆ﾑﾑ ﾐ莞勤却 仆舒 仗仂从仗从 亰仄仆ﾑ 仂亳于舒 仗仂从亳 仂 仆亠 于亳亰仆舒亳于 舒弍仂 于从舒亰 于 仗仂仍 仆亠仗仂于仆 亟舒仆 舒仆 仆亠 仂仆仂于仍ﾑﾑ 舒于亟磻亳 于亟亠亢于舒仆仆 仗仂于亠亟仆从亳 仆舒 舒亶, 仆舒 亰舒于亢亟亳 于 仆舒磦仆仂 仆舒亶舒从舒仍仆 亟舒仆.
  • 16. 丐仂从舒 于仂亟 舒 磻 仂仆从 亰于亟从亳 仗亳亶仂于 于亟于亟于舒 乂仂 弍舒亳 亊从 仗仂仗仂亰亳 仗仂舒仗亳仍亳 于亳亟亳仄 仂弍仍舒 亊从 从仂亳于舒 于亳从仂亳仂于于舒于 仆舒于亞舒 / 仄亠仆 亳亶 磻仂亞仂 仗亳仂 亰 磻仂 仍仂从舒 仗亳亶仂于 从仂亳于舒 亰舒仄仂亟 亊从 从仂亳于舒 于亰舒仄仂亟磦 亰 从舒舒仍仂亞仂仄 仂于舒于 舒于亞舒 弍舒亞舒仂 仆仂亞仂 弍 亟舒仆亳 仗仂 仗仂于亠亟仆从 从仂亳于舒舒
  • 18. 仂仍亳 于舒仂 于亳从仂亳仂于于舒亳 ML 亠从仂仄亠仆亟舒 仆舒 舒亶? 仆仄舒仍仆 于亳仄仂亞亳: 弌从仍从亳 于亟于亟于舒于 仆舒 仄? > 50 000 于亟于亟于舒于 弌从仍从亳 仗仂仗仂亰亳亶 仆舒 舒亶? > 1 1 8 Machine Learning 亠从仂仄亠仆亟舒 仆舒 舒亶 仍 仗仂于亠亟亠仆仆 / 于舒仄 仆亠仂弍亟仆舒 亟仂亳 于亠仍亳从舒 于亳弍从舒. 舒仍从仍仂 - https://mindbox.ru/ab-test-calculator/
  • 19. Big Data. 丼仂仄 舒从 于舒亢仍亳于仂 亰弍亳舒亳 于亠 仗仂 于? (从仍从亳, 仗亠亠仂亟亳 仄亢 仂仆从舒仄亳, 仂 弍舒亳于, 仂 于亟从亳于舒于/亰舒从亳于舒于 . 亟.). 丼亳仄 弍仍舒 仆舒舒 于亳弍从舒 亳仄 仗仂于仆 仆舒 亟舒仆, 亳仄 仂仆亠 仄亳 仄仂亢亠仄仂 仗仂亞仆仂亰于舒亳 亠亰仍舒 亳仄 弍仍 亠仍亠于舒仆仆亳仄亳 弍亟 仆舒 亠亰仍舒亳. 1 9 弍 亟舒仆亳. Big Data 亊从 于亳亟从仂 从仂亳于舒 亰仆舒仂亟 亠, 仂 从舒仍亳:
  • 20. 2 0 亊从 亰弍舒亳 亟舒仆? 舒仆 亰 Google Analytics 亊从仂 舒亶 于亟仆仂仆仂 仆亠于亠仍亳从亳亶 (亟仂 5-10 仄仍仆 亠亶 仆舒 仄): 亳仄舒仆仆 亟舒仆亳 亰 Google Analytics API: 仍 仗仂亠仆仆 仗亳从仂亠仆仆 亠舒仍亰舒 仄仂亢仆舒 于亳从仂亳仂于于舒亳 亞仂仂于 亠仆仆, 仆舒仗亳从仍舒亟: Renta OWOX BI Pipeline
  • 21. 2 1 亊从 亰弍舒亳 亟舒仆? 舒仆 亰 Google Analytics 亠亠于从舒 仆舒 亠仄仗仍于舒仆仆 https://ga-dev- tools.appspot.com/query- explorer/
  • 22. 2 2 弌亳仄仆亞 亟舒仆亳 弍舒亰 仍 于亠仍亳从仂亞仂 舒亶 (于亟 10 仄仍仆 亠亶 仆舒 仄): 弌亳仄仆亞 - 亠 亰弍 亳亳 亟舒仆亳 (raw data) 仍 仗仂亠仆仆 仗亳从仂亠仆仆 亠舒仍亰舒 仄仂亢仆舒 于亳从仂亳仂于于舒亳 亞仂仂于 亠仆仆, 仆舒仗亳从仍舒亟: Renta OWOX BI Pipeline 仍舒仆舒 仂亰仂弍从舒 ... 亊从 亰弍舒亳 亟舒仆?
  • 24. 2 4 仂弍亟仂于舒 亠从仂仄亠仆亟舒亶 仆舒 仂仆仂于 ML 亊从 亠 仗舒ﾑ? 豫亰亠 亰舒亶仂于 仆舒 仂仆从 舒亶 丼亳 亰仆舒仄仂 仄亳 仂 仗仂 仆仂亞仂? 乂仂 仄亳 亶仂仄 仗仂从舒亰仄仂? 亊从 于仆 仆舒 亠 亠舒亞?
  • 28. 2 8 仂从. 亠亶亳 仆舒 舒亶舒 Homsters 1. 亊从 仍亳 弍仍亳 亰舒仂仂于舒仆? 2. 乂仂 从仂亳于舒 弍舒亳于 仆舒 磻亶 仗仂亰亳? 3. 乂仂 亰 仗仂弍舒亠仆仂亞仂 仂弍舒于? 于 亰舒仂仂于舒仆亳亶 /-亠 ) 亠 亰舒 亰舒仄仂于于舒仆仆礆 ) 亠仂仆舒仍亰仂于舒仆舒 于亠 (ML) CTR +17% CR +9% +150-200 仍亟于 仆舒 仄 于亟亟仍亳 仗仂亟舒亢于 仂从/舒舒仍仂亞
  • 29. 2 9 Personal Page 仂仍亳 从仂亳于舒 仗仂于亠舒 仆舒 舒亶, 于 仗仂仗仂亰亳亳 仆舒 束亞仂仍仂于仆亶損 仂仆 于亟仂弍舒亢舒ﾑ 亰 舒于舒仆仆礆 仗仂于亠亟仆从亳 ﾐ経却舒: 仂舒仆仆亶 仗仂从 于亟于亟于舒仆 仂弍舒仆 亠从仂仄亠仆亟仂于舒仆 Personal Page. 亠亶亳 仆舒 舒亶舒 Homsters ) 亠 亰舒 亰舒仄仂于于舒仆仆礆 ) 亠仂仆舒仍亰仂于舒仆舒 于亠 (ML) CTR +39% CR +21% +50-70 仍亟于 仆舒 仄 于亟亟仍亳 仗仂亟舒亢于
  • 30. 3 0 丼亳 亟仂舒仆仂 仆舒 仆仂仄舒 仗仂 从仂亳于舒舒? 丼亳 仍仂磿仆亳亶 从仂亳于舒 亟仂 仗仂仗舒仗? 丼亳 仄仂亢亠仄仂 仄亳 亰舒仗仂仗仂仆于舒亳 亠仍亠于舒仆仆 仗仂亟从亳? 亠 弍于舒亳 仂从. 亠亶亳 仆舒 舒亶舒 Homsters Banners (Pop-ups)
  • 31. 3 1 Banners (Pop-ups) Personal Page. 亠亶亳 仆舒 舒亶舒 Homsters ) 亠 亰舒 亰舒仄仂于于舒仆仆礆 ) 亠仂仆舒仍亰仂于舒仆舒 于亠 (ML) CTR +98% CR +67% +500-700 仍亟于 仆舒 仄 于亟亟仍亳 仗仂亟舒亢于
  • 32. Cross Sale. User Profile User Profile + Cross Sale 丼舒 仆舒 仗亟弍 亠从仂仄亠仆亟舒 亰仄亠仆亳于 亰 3 于亳仍亳仆 亟仂 20 亠从仆亟 仂 100 亟仂亟舒从仂于亳 亰于亠仆亠仆 仂亟亠仆仆仂
  • 34. 3 4 Denys Arysmiatov Head of Promotion Department Volodymyr Rudiy Head of Data Science Department arismiatov@homsters.com vladimir.rudiy@homsters.com
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