How to be dope online - A guide to visual marketingMatt Siltala
油
The document emphasizes the importance of branding, community building, social proof, outreach, and link earning in the context of social media. It highlights the need for businesses to actively engage with their audience and utilize visual content effectively to enhance brand presence and interaction. The text provides strategies for overcoming common struggles faced by businesses in establishing a strong online identity and community.
Guide to Local Search Marketing for ContractorsMatt Siltala
油
Avalaunch Media is a leading digital marketing agency focused on visual content, aiming to launch top brands globally. The document covers various strategies for local search optimization, emphasizing the importance of reviews and local content in boosting online visibility. It also discusses key factors that influence search rankings and encourages businesses to engage with their communities.
The document discusses the importance of visual content on platforms like YouTube, Instagram, and Pinterest, highlighting usage statistics and strategies for effective engagement. It emphasizes that visuals are crucial for brand building and provides practical tips for creating engaging content and leveraging influencer marketing. Key recommendations include optimizing pin descriptions, creating evergreen content, and utilizing tools to enhance visibility and user interaction.
Guide to dominate on Pinterest Organically Matt Siltala
油
The document provides insights on optimizing Pinterest pins for better engagement, emphasizing the importance of creating visually appealing content and using relevant descriptions. It mentions that 80% of pins are repins and offers tips for creating evergreen content and effective pin boards. The document also highlights a case study of Sephora's successful use of Pinterest, showcasing how they increased traffic and engagement through strategic changes.
Advanced Content for SEO - SMX AdvancedMatt Siltala
油
The document discusses the impact of influencers in social media, highlighting that they have a loyal following that views them as friends and role models, making their content engaging and impactful. It emphasizes that a significant percentage of consumers rely on social media for purchasing decisions, with data showing that trust in peer recommendations and influencer-driven offers leads to higher conversion rates. Overall, it suggests the substantial influence of word-of-mouth and social media on consumer behavior.
King of the Brand - State of Search 2016Matt Siltala
油
The document discusses the significance of visual content in branding and community building, emphasizing that colored visuals boost engagement and sharing on social media. It highlights the need for brands to establish a strong identity across platforms, leverage user-generated content, and create visually appealing and emotionally resonant material. Strategies for effective visual content include understanding audience needs, generating leads, and building a community that engages and supports the brand.
The document discusses the importance of visual content in brand engagement and community building, emphasizing that brands must leverage social media to succeed. It provides statistics demonstrating the effectiveness of visual content and outlines strategies for creating and sharing impactful content. Additionally, it highlights the role of influencers in shaping consumer decisions and the necessity of building relationships with journalists for effective outreach.
How to create the best content in the worldMatt Siltala
油
The document discusses the importance of effective digital content creation and marketing strategies, exemplified through Avalaunch Media's work with Blendtec to launch a new product. It emphasizes the need for brands to harness visual content, including infographics and motion graphics, to better connect with audiences and drive engagement. A case study highlights Avalaunch's successful marketing tactics resulting in significant sales growth and brand visibility.
EngagePDX Leverage your visual content to the MAXMatt Siltala
油
The document discusses the challenges of effectively utilizing visual content in marketing, emphasizing the importance of connecting with audiences through meaningful storytelling. It highlights a successful case study involving Blendtec's innovative remarketing strategy that resulted in selling 800 units of a new product within 48 hours, achieving a remarkable return on ad spend. The overall message encourages brands to think creatively and strategically about their content to maximize engagement and sales.
Getting the most milage out of your content marketingMatt Siltala
油
This document discusses the importance of visual content marketing and leveraging different types of visual content across marketing campaigns. It provides an example of a successful campaign run by Avalaunch Media for Blendtec that exceeded its goals of selling 800 blender units within 48 hours through remarketing strategies like video assets and carousel ads. The case study highlights how visual content can engage audiences and drive sales when integrated into the right multi-channel strategy.
Being Influenced - Influencer Marketing 101 Matt Siltala
油
Presentation on Influencer Marketing given during Pubcon 2017 in Las Vegas where I break it down and give a Beginners Guide to Influencer marketing and what it means to be an influencer.
How to find influencers in marketing, and being influenced. My presentation given during EngagePDX 2017 where I talk everything from micro influencers to executing a influencer campaign.
This document discusses the importance of integrating different types of content, including social media posts, images, videos and other digital assets, into a cohesive marketing plan. It emphasizes the need for brands to be consistent in their messaging across all channels and to leverage trends on social media to improve search engine optimization efforts and find new opportunities. The document also stresses analyzing analytics to understand what content is performing best and learning from that to streamline messaging and focus digital strategies comprehensively rather than just tactically.
The content marketing trends session at Pubcon Vegas 2016 - everything there is to know about creating content, and promoting with social and brand building and community building.
Link Building Fundamentals SMX West 2016Matt Siltala
油
The document details the fundamentals of link building as presented by Matt Siltala at SMX West 2016, outlining key components such as link popularity, quality, and relevance. It highlights the importance of acquiring both high-quality and diverse links while avoiding unnatural linking practices that can incur penalties from search engines like Google. Various tactics for effective link building, including content marketing strategies and using social media, are also discussed to enhance website rankings and visibility.
SFIMA Pubcon Super Content vs Bad ContentMatt Siltala
油
The document discusses social media marketing strategies, highlighting that video and image posts yield the highest engagement. It also shares statistics from various surveys about user engagement on different platforms, emphasizing the significance of infographics, motion graphics, and other visual content for virality. Additionally, it provides tips for monetizing Instagram and optimizing social media presence.
The document discusses Pinterest's significant growth, highlighting over 130 million home decor boards and more than 300 million fashion boards, while Facebook and Twitter's growth remains stagnant. It provides strategies for creating engaging content on Pinterest, emphasizing the importance of quality images, keyword-rich descriptions, and creating evergreen content. Additionally, it mentions the introduction of 'buyable' pins and how Pinterest serves as an effective marketing strategy.
Brand Building with Creative Visual ContentMatt Siltala
油
This document contains a series of tweets from @Matt_Siltala discussing various topics related to social media marketing and content. Some of the key points discussed include:
- Types of content that perform best on Facebook, including photos, videos, and links.
- Video and image posts tend to generate the most user engagement on social media.
- Popular social media platforms among U.S. teens and internet users aged 18+, such as Instagram, Facebook, and Twitter.
- Most commonly used types of content in B2B marketing, including videos, infographics, blog posts, and more.
- Examples of content that can go viral or be used to build links and reputation, like
The document emphasizes the importance of visual content in marketing, highlighting its effectiveness in capturing attention and increasing engagement. It provides examples of successful campaigns and statistics supporting the benefits of using visuals across various platforms like Instagram, Pinterest, and Facebook. Additionally, it suggests strategies for repurposing existing content and encourages marketers to embrace visual trends to stay relevant.
Consuming Content - From Vintage to InteractiveMatt Siltala
油
This document discusses the evolution of visual content and how people consume it over time. It traces the development from cave paintings and Egyptian glyphs to modern platforms like television, computers, phones and social media. The document emphasizes that marketers need to evolve with new forms of interactive video in order to better engage consumers. Interactive video outperforms traditional pre-roll ads by increasing engagement, awareness, activity rates, completion rates and click-through rates. It also allows marketers to track user behavior through analytics.
The document discusses the impact of video content on marketing, emphasizing its growing popularity due to faster internet and smartphones. It highlights the importance of user engagement signals, the need for concise videos, and various optimization strategies to enhance visibility and lead generation. Lastly, it suggests leveraging local news and successful existing content for video ideas, asserting that effective video marketing can significantly increase conversions.
Instagram & Pinterest: Trending Visual into the Marketing MixMatt Siltala
油
The document emphasizes the importance of visual content in engaging audiences, highlighting that 65% of people are visual learners and that visual elements can significantly boost conversions and engagement on platforms like Pinterest and Instagram. It provides statistics on the effectiveness of visual marketing, including higher click rates and the rapid processing of visual information. Additionally, the document offers practical tips for leveraging Pinterest and Instagram for brand awareness and driving traffic to websites.
The Power of Visual Content - Digital Dealer 18 Tampa FloridaMatt Siltala
油
The document discusses the importance of visual content in marketing, highlighting its effectiveness in engaging audiences and improving brand visibility. It presents statistics on how visual information is processed faster and generates higher engagement rates compared to text. The text encourages marketers to utilize various social media platforms and visual strategies to enhance their content marketing efforts.
The document emphasizes the importance of visual content in communication, highlighting that 90% of information processed by the brain is visual and that visual learners represent 65% of the population. It notes that the use of images and videos can significantly enhance engagement and conversion rates across various platforms, particularly in social media marketing. The text also advises marketers to leverage strong visuals and relevant content to connect with their audience effectively.
The document discusses effective video marketing strategies, emphasizing the importance of user engagement metrics such as likes, comments, and views, as well as specific case studies demonstrating successful video promotions. It highlights the significance of video titles, optimization techniques, and the use of analytics, encouraging the inclusion of business information and content repurposing. The insights suggest that well-executed video marketing can generate leads and enhance brand visibility.
The document discusses the importance of visual content in digital marketing, highlighting that 90% of information processed by the brain is visual, and visuals lead to greater engagement and conversion rates. It provides statistics on various social media platforms, such as Instagram and Facebook, illustrating user engagement with visual content. Additionally, it emphasizes strategies for improving content marketing effectiveness through better writing, leveraging existing content, and using interactive and visual mediums.
How to create the best content in the worldMatt Siltala
油
The document discusses the importance of effective digital content creation and marketing strategies, exemplified through Avalaunch Media's work with Blendtec to launch a new product. It emphasizes the need for brands to harness visual content, including infographics and motion graphics, to better connect with audiences and drive engagement. A case study highlights Avalaunch's successful marketing tactics resulting in significant sales growth and brand visibility.
EngagePDX Leverage your visual content to the MAXMatt Siltala
油
The document discusses the challenges of effectively utilizing visual content in marketing, emphasizing the importance of connecting with audiences through meaningful storytelling. It highlights a successful case study involving Blendtec's innovative remarketing strategy that resulted in selling 800 units of a new product within 48 hours, achieving a remarkable return on ad spend. The overall message encourages brands to think creatively and strategically about their content to maximize engagement and sales.
Getting the most milage out of your content marketingMatt Siltala
油
This document discusses the importance of visual content marketing and leveraging different types of visual content across marketing campaigns. It provides an example of a successful campaign run by Avalaunch Media for Blendtec that exceeded its goals of selling 800 blender units within 48 hours through remarketing strategies like video assets and carousel ads. The case study highlights how visual content can engage audiences and drive sales when integrated into the right multi-channel strategy.
Being Influenced - Influencer Marketing 101 Matt Siltala
油
Presentation on Influencer Marketing given during Pubcon 2017 in Las Vegas where I break it down and give a Beginners Guide to Influencer marketing and what it means to be an influencer.
How to find influencers in marketing, and being influenced. My presentation given during EngagePDX 2017 where I talk everything from micro influencers to executing a influencer campaign.
This document discusses the importance of integrating different types of content, including social media posts, images, videos and other digital assets, into a cohesive marketing plan. It emphasizes the need for brands to be consistent in their messaging across all channels and to leverage trends on social media to improve search engine optimization efforts and find new opportunities. The document also stresses analyzing analytics to understand what content is performing best and learning from that to streamline messaging and focus digital strategies comprehensively rather than just tactically.
The content marketing trends session at Pubcon Vegas 2016 - everything there is to know about creating content, and promoting with social and brand building and community building.
Link Building Fundamentals SMX West 2016Matt Siltala
油
The document details the fundamentals of link building as presented by Matt Siltala at SMX West 2016, outlining key components such as link popularity, quality, and relevance. It highlights the importance of acquiring both high-quality and diverse links while avoiding unnatural linking practices that can incur penalties from search engines like Google. Various tactics for effective link building, including content marketing strategies and using social media, are also discussed to enhance website rankings and visibility.
SFIMA Pubcon Super Content vs Bad ContentMatt Siltala
油
The document discusses social media marketing strategies, highlighting that video and image posts yield the highest engagement. It also shares statistics from various surveys about user engagement on different platforms, emphasizing the significance of infographics, motion graphics, and other visual content for virality. Additionally, it provides tips for monetizing Instagram and optimizing social media presence.
The document discusses Pinterest's significant growth, highlighting over 130 million home decor boards and more than 300 million fashion boards, while Facebook and Twitter's growth remains stagnant. It provides strategies for creating engaging content on Pinterest, emphasizing the importance of quality images, keyword-rich descriptions, and creating evergreen content. Additionally, it mentions the introduction of 'buyable' pins and how Pinterest serves as an effective marketing strategy.
Brand Building with Creative Visual ContentMatt Siltala
油
This document contains a series of tweets from @Matt_Siltala discussing various topics related to social media marketing and content. Some of the key points discussed include:
- Types of content that perform best on Facebook, including photos, videos, and links.
- Video and image posts tend to generate the most user engagement on social media.
- Popular social media platforms among U.S. teens and internet users aged 18+, such as Instagram, Facebook, and Twitter.
- Most commonly used types of content in B2B marketing, including videos, infographics, blog posts, and more.
- Examples of content that can go viral or be used to build links and reputation, like
The document emphasizes the importance of visual content in marketing, highlighting its effectiveness in capturing attention and increasing engagement. It provides examples of successful campaigns and statistics supporting the benefits of using visuals across various platforms like Instagram, Pinterest, and Facebook. Additionally, it suggests strategies for repurposing existing content and encourages marketers to embrace visual trends to stay relevant.
Consuming Content - From Vintage to InteractiveMatt Siltala
油
This document discusses the evolution of visual content and how people consume it over time. It traces the development from cave paintings and Egyptian glyphs to modern platforms like television, computers, phones and social media. The document emphasizes that marketers need to evolve with new forms of interactive video in order to better engage consumers. Interactive video outperforms traditional pre-roll ads by increasing engagement, awareness, activity rates, completion rates and click-through rates. It also allows marketers to track user behavior through analytics.
The document discusses the impact of video content on marketing, emphasizing its growing popularity due to faster internet and smartphones. It highlights the importance of user engagement signals, the need for concise videos, and various optimization strategies to enhance visibility and lead generation. Lastly, it suggests leveraging local news and successful existing content for video ideas, asserting that effective video marketing can significantly increase conversions.
Instagram & Pinterest: Trending Visual into the Marketing MixMatt Siltala
油
The document emphasizes the importance of visual content in engaging audiences, highlighting that 65% of people are visual learners and that visual elements can significantly boost conversions and engagement on platforms like Pinterest and Instagram. It provides statistics on the effectiveness of visual marketing, including higher click rates and the rapid processing of visual information. Additionally, the document offers practical tips for leveraging Pinterest and Instagram for brand awareness and driving traffic to websites.
The Power of Visual Content - Digital Dealer 18 Tampa FloridaMatt Siltala
油
The document discusses the importance of visual content in marketing, highlighting its effectiveness in engaging audiences and improving brand visibility. It presents statistics on how visual information is processed faster and generates higher engagement rates compared to text. The text encourages marketers to utilize various social media platforms and visual strategies to enhance their content marketing efforts.
The document emphasizes the importance of visual content in communication, highlighting that 90% of information processed by the brain is visual and that visual learners represent 65% of the population. It notes that the use of images and videos can significantly enhance engagement and conversion rates across various platforms, particularly in social media marketing. The text also advises marketers to leverage strong visuals and relevant content to connect with their audience effectively.
The document discusses effective video marketing strategies, emphasizing the importance of user engagement metrics such as likes, comments, and views, as well as specific case studies demonstrating successful video promotions. It highlights the significance of video titles, optimization techniques, and the use of analytics, encouraging the inclusion of business information and content repurposing. The insights suggest that well-executed video marketing can generate leads and enhance brand visibility.
The document discusses the importance of visual content in digital marketing, highlighting that 90% of information processed by the brain is visual, and visuals lead to greater engagement and conversion rates. It provides statistics on various social media platforms, such as Instagram and Facebook, illustrating user engagement with visual content. Additionally, it emphasizes strategies for improving content marketing effectiveness through better writing, leveraging existing content, and using interactive and visual mediums.