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Pistons final presentation

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James Despopoulos

The Detroit Pistons were very successful from 2003-2009, making the Eastern Conference finals every year and winning one NBA championship. However, over the past five seasons they have missed the playoffs. The goal of the Pistons is to regain this past success by increasing ticket sales through a digital marketing strategy using Google AdWords, social media, and their website. This will help bring more excitement to Detroit fans and put the Pistons back on the path to selling out games consistently again. Success will be measured by increased attendance numbers.

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Ten years ago, the Detroit Pistons were one of the best teams in the National Basketball Association From 2003-2009, they made it to every eastern conference final, and took home one NBA championship. Since then, things have changed. In the last five seasons, they have failed to make the playoffs. When they were at their peak, they sold out the Palace of Auburn Hills for 259 consecutive games. The goal of the Pistons is to get this success back. Fans have been let down in recent years, and the team wants to bring excitement back to the city. It will take time, but in the short term, if ticket sales can increase, they will be back on track. Even if the team does not perform well, increasing ticket sales puts the Pistons back to the road of success, and eventually getting back to selling out games in succession to build back a streak. Our target audience for our strategy will be all of Detroit. Detroit is a hard working blue collar city that loves sports and if we can bring the excitement back in the Pistons then the games will always sellout. Success will be measured by the review of attendance numbers after games. When using Google Adwords for advertisement, the budget will start at $10,000 a day in September, then when preseason starts, the budget will boost up to $20,000 a day to increase awareness that the regular season is coming up. Once the regular season starts, the budget will decrease to $5,000 to make it easy for fans to gain information about games, but not go to over the top wasting unnecessary money. The tactics used to increase ticket sales will be, as stated before, Google Adwords. Social media will also be utilized, such as a Pistons Twitter account and Facebook pages to keep fans always informed and up to date with the newest information regarding the team and tickets. Another key component that will be used is the Detroit Pistons team website. The website needs to be very user friendly and easy to navigate so fans can easily purchase tickets to games, even if they wait and decide to buy tickets the day of a game. Cooperation with the Palace of Auburn Hills will advertise promotions for game nights. For example, the first 10,000 fans at each game
will receive a free Piston T-shirt. These types of incentives will draw more people to games, increasing ticket sales and profit. As a short-term result, the season opener will be easy to sell out. The challenge is to get fans to purchase tickets on a nightly basis. The Detroit Pistons is already a big brand, but with this digital marketing strategy we can grow the Pistons brand back to being a team that people all over the country follow like the Miami Heat were in the previous years with fans all over the nation. These tactics are sure to lead to future accomplishments so that the Detroit Pistons will return to their success of previous years.

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Pistons final presentation

  • 1. Ten years ago, the Detroit Pistons were one of the best teams in the National Basketball Association From 2003-2009, they made it to every eastern conference final, and took home one NBA championship. Since then, things have changed. In the last five seasons, they have failed to make the playoffs. When they were at their peak, they sold out the Palace of Auburn Hills for 259 consecutive games. The goal of the Pistons is to get this success back. Fans have been let down in recent years, and the team wants to bring excitement back to the city. It will take time, but in the short term, if ticket sales can increase, they will be back on track. Even if the team does not perform well, increasing ticket sales puts the Pistons back to the road of success, and eventually getting back to selling out games in succession to build back a streak. Our target audience for our strategy will be all of Detroit. Detroit is a hard working blue collar city that loves sports and if we can bring the excitement back in the Pistons then the games will always sellout. Success will be measured by the review of attendance numbers after games. When using Google Adwords for advertisement, the budget will start at $10,000 a day in September, then when preseason starts, the budget will boost up to $20,000 a day to increase awareness that the regular season is coming up. Once the regular season starts, the budget will decrease to $5,000 to make it easy for fans to gain information about games, but not go to over the top wasting unnecessary money. The tactics used to increase ticket sales will be, as stated before, Google Adwords. Social media will also be utilized, such as a Pistons Twitter account and Facebook pages to keep fans always informed and up to date with the newest information regarding the team and tickets. Another key component that will be used is the Detroit Pistons team website. The website needs to be very user friendly and easy to navigate so fans can easily purchase tickets to games, even if they wait and decide to buy tickets the day of a game. Cooperation with the Palace of Auburn Hills will advertise promotions for game nights. For example, the first 10,000 fans at each game
  • 2. will receive a free Piston T-shirt. These types of incentives will draw more people to games, increasing ticket sales and profit. As a short-term result, the season opener will be easy to sell out. The challenge is to get fans to purchase tickets on a nightly basis. The Detroit Pistons is already a big brand, but with this digital marketing strategy we can grow the Pistons brand back to being a team that people all over the country follow like the Miami Heat were in the previous years with fans all over the nation. These tactics are sure to lead to future accomplishments so that the Detroit Pistons will return to their success of previous years.