Place rebranding on the example of a park in Nizhny Novgorod
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The presented study covers an analysis of a park of recreation in Nizhny Novgorod, the reasons of its decreased popularity among city citizens and development of a new marketing strategy. A thorough marketing research has been done in order to examine its weaknesses and strength, as well as the competitive environment. Place rebranding was suggested as an effective solution to the problem, which includes redesigning, adding new attractions and services, etc.
