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Jan 11, 20150 likes276 views

The document discusses Caterpillar's social media strategy as presented by Kevin Espinosa, their Social Media Manager. It outlines how Caterpillar uses social listening, promotion, thought leadership, and customer support across social platforms to better understand customers and support their needs. Key aspects of the strategy include using social data to improve products, tailor marketing, address concerns, and provide efficient customer service globally on a large scale. The importance of integrating social media efforts across departments and preparing for the continued growth of social engagement worldwide is also emphasized.

Social Media at CaterpillarSocial Media Breakfast Madison

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B2B Social Media Strategy - The Caterpillar Journey @kevingespinosaKevin Espinosa

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Rural marketing strategy of JCBAshish Mishra

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JCB is a UK-based construction equipment manufacturer with a subsidiary in India called JCB India. JCB India has developed a rural marketing strategy to tap into India's vast rural market and significant infrastructure development opportunities. This includes developing a smaller backhoe loader product called 2DX targeted at rural areas, and expanding its dealer network to 400 outlets across the country to achieve 15% sales growth of its backhoe loaders by 2011-12. The key factors driving growth in the construction equipment sector in India are the large road and railway networks needing upgrades, as well as ongoing power and irrigation projects.

B2B Social Media Strategy by Kevin Espinosa of CaterpillarBMA Carolinas

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Content: A Critical Component of Caterpillar’s Global Social Media Strategy b...Business Marketing Association of Kansas City

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The comparative marketing strategies of case constructions withswastik das

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Case Study on Caterpillar Inc. (CAT)Rishav Kar

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Caterpillar started in 1883 as the Stockton Wheel Company and focused on heavy machinery. It expanded globally after World War 1 and through mergers. Key to its success was its wide product range including machinery, engines, and parts. To remain competitive, Caterpillar invests in innovation, acquisitions, and sustainability. It aims to grow through developing green technologies and meeting changing customer needs.

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The princess loses her golden ball down a well and cries. A frog offers to retrieve the ball in exchange for being her friend. Though reluctant, the princess agrees. The frog gets the ball but the princess doesn't keep her promise. However, her father insists she honor her word. Over time, the princess grows fond of the frog, who turns out to be a prince under an enchantment. They become good friends and later marry, living happily ever after.

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This document summarizes a murder mystery story where a wealthy businessman, Jeremy Travers, is found dead in his bedroom by his wife Amanda on the morning of his 60th birthday. Inspector Granger questions the four other people in the house - Amanda, her daughter Barbara, Jeremy's business partner Gordon Smith, and his secretary Claudia Simeone. Each person recounts their activities the previous night. Claudia claims to have heard Amanda go into Jeremy's room at midnight, but Amanda denies this. It's revealed that Gordon was in love with Barbara but Jeremy refused to allow them to marry as he planned to leave all his money to Claudia in his will instead of Barbara.

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Jeremy Travers was found dead in his bedroom by his wife Amanda. Inspector Granger questions the family and staff who were in the house. Amanda admits she hated her husband. Gordon wanted to marry Jeremy's daughter Barbara for her money against Jeremy's wishes. Claudia, Jeremy's secretary, was in love with him and believed he loved her too. Before dinner, Gordon and Jeremy argued about Barbara. At midnight, Gordon went upstairs after having a drink. Someone said "Who is it?" and Gordon's name was mentioned.

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The document describes a child's daily routine. They wake up at 8am, have a shower, and eat breakfast. They then get dressed, brush their teeth, and are driven to school by their mother. At school they study and play with friends during breaks. After school they do homework, have tea, and go to activities like basketball or swimming. On weekends they visit their grandmother. Evenings involve bathing, playing with siblings, dinner, teeth brushing, and going to bed.

My daily routine...1maryeugenne2929

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The document describes a child's daily routine. It outlines that they wake up at 8am, have a shower and breakfast, then get dressed to go to school by their mother's car at 9am. At school they study and play with friends at recess. After school they do homework, have tea, and go to activities like basketball or swimming. On weekends they visit their grandmother. In the evenings they have a bath, play with their sister, have dinner, get ready for bed, and go to sleep.

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The perfect crime vacarezza, marquez y ivanmaryeugenne2929

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Alice Jackson killed her husband Henry on their 10th wedding anniversary. She hit him over the head with an ice statue when he told her he was in love with another woman and leaving her. Alice then staged the scene to make it look like a burglary had occurred. When the police arrived, Alice pretended to be distraught over finding Henry dead. However, the police began to grow suspicious as clues emerged that it was not a burglary. They discovered that the ice statue used to kill Henry was melting in the heat.

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The song discusses overcoming challenges and adversity. It acknowledges that life has ups and downs and people will doubt you, but encourages the listener to never give up and stand up for themselves instead of living defeated. The refrain emphasizes that the listener is a conqueror who will not accept defeat, no matter what obstacles they face or what others may say, because they have a vision and are prepared to work hard to achieve their goals.

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Last night, the narrator was walking home by the river Thames after a long day at work when something strange happened. They sat by the riverside to look at the large full moon and fell asleep. When they woke up, they heard a splash and saw a long green arm coming out of the water towards them, grabbing their leg. They were too scared to move. Suddenly, a man jumped onto the stairs next to them, wearing strange clothes. He shouted and pointed something at the monster, making it disappear. The man, who called himself The Doctor, warned the narrator about moon goblins on full moons and then disappeared in a blue flash. The narrator was determined to find answers to the strange events of

Sofia y lucila. the perfect crime!!!maryeugenne2929

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Henry tells his wife Alice that he is leaving her for another woman on their 10th wedding anniversary. When he turns his back, Alice hits him over the head with an ice sculpture, killing him. She stages it to look like a burglary but starts to overheat the house to melt the evidence. The police and her friends who arrive for the party grow suspicious as the ice sculpture fully melts, revealing Alice's murder weapon and motive.

Simple past tense jack and the beanstalk 1maryeugenne2929

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Jack lived with his poor mother and their only possession was a cow. Jack's mother told him to take the cow to market to sell. On the way, Jack met a man who traded magic beans for the cow. When Jack's mother saw the beans she threw them out the window. The next morning, a giant beanstalk had grown overnight. Jack climbed the beanstalk and discovered a castle in the sky. Inside, Jack stole a magic golden harp and hen from a sleeping giant before climbing back down the beanstalk with the items. Jack's mother chopped down the beanstalk, causing the giant to fall, and they lived happily ever after with the magic items.

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The inspector questions the family and staff who were present in the house on the night Jeremy Travers was murdered. Amanda admits she hated her husband but claims she went to bed at midnight. Barbara says she played cards then went to bed at 11:30pm. Gordon says he had a drink after cards then went to bed, but doesn't recall the time. Claudia overheard someone enter Jeremy's room at midnight and believes it was Amanda. Before dinner, Gordon told Jeremy he loved Barbara and wanted to marry her, but Jeremy refused and said his money would go to Claudia if he died.

Murder in a country housemaryeugenne2929

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Jeremy Travers was found dead in his bedroom on his 60th birthday. Inspector Granger questioned the other guests - Jeremy's wife Amanda, daughter Barbara, business partner Gordon Smith, and secretary Claudia Simeone. Each person claimed they did not hear anything suspicious. However, Claudia said she heard someone enter Jeremy's room at midnight, and believed it was Amanda. Gordon had also argued with Jeremy before dinner about marrying Barbara for her money. The inspector was trying to determine who had a motive to kill Jeremy.

murder in a country house.maryeugenne2929

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1) Jeremy Travers was found dead in his bedroom by his wife Amanda after having dinner the previous night with Amanda, their daughter Barbara, his business partner Gordon, and his secretary Claudia to celebrate his 60th birthday at his country house. 2) Inspector Granger arrives to investigate and questions each person present at the house. He questions Amanda first who reveals that she and Jeremy slept in separate rooms and that she heard Jeremy's bedroom door open and close around midnight but assumed it was Jeremy. 3) Amanda explains that she awoke at 7:15am, had breakfast, and at 8am took Jeremy a cup of tea but found him dead in bed. When asked if she loved Jeremy, Amanda admits that

The perfect crime!!!2maryeugenne2929

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Alice Jackson murdered her husband Henry on their 10th wedding anniversary. When Henry told Alice he was in love with someone else and leaving her, Alice hit him over the head with an ice statue. Alice then cleverly staged the crime scene to make it look like a burglary gone wrong. The police investigated but began to suspect Alice as the ice statue used to commit the murder started melting in the hot room.

When while 1maryeugenne2929

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This document provides examples of using 'while' and 'when' to express actions happening simultaneously or sequentially. 'While' is used to connect two continuous actions happening at the same time, like "While you were sleeping, I was doing the housework." 'When' connects an action that occurred during another action or immediately after, like "When we were in the city center, we went to restaurants." The document also includes exercises filling in blanks with 'when' or 'while' and changing verbs to past simple or past continuous tense.

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