Plan B is for Suckers
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This document provides a step-by-step guide for creating a guaranteed successful content marketing strategy. It discusses analyzing competitors and determining keywords. An effective content strategy will earn compounding traffic and cultivate an audience to take action. To guarantee success, a system is needed that increases the success rate of each new content piece by carefully selecting competitors, researching 3-4 of their highest-ranking keywords, and creating new content around those keywords to earn compounding traffic over time. Regular publishing of new keyword-optimized content is the secret to long-term success.
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Plan B is for Suckers
- 1. Plan B Is For Suckers A step by step guide for guaranteed content success
- 2. This will be a workshop. Meaning, well be setting this up together.
- 3. This will be a workshop. Meaning, well be setting this up together. Well spend 20-30 minutes on theory first.
- 4. rely on content marketing whether they like it or not. Mature businesses
- 5. An effective content marketing strategy will accomplish two things:
- 6. An effective content marketing strategy will accomplish two things: 1 Earn compounding traffic
- 7. An effective content marketing strategy will accomplish two things: 1 Earn compounding traffic 2 Cultivate an audience to action
- 8. So who is doing a good job?
- 12. What do they have in common Publishing Faithfully publishing multiple pieces a week Focus Dedicated focus to article-style content Understanding Profound understanding of the audience
- 13. What do they have in common Publishing Faithfully publishing multiple pieces a week Focus Dedicated focus to article-style content Understanding Profound understanding of the audience Oh and their articles rank...
- 17. The secret to compounding success... Regularly creating new content that ranks for keywords your audience cares about.
- 18. But I thought SEO was risky.
- 19. But I thought SEO was risky. How can I guarantee success?
- 20. Create a content marketing system that guarantees success.
- 21. The solution... Create a system that increases the rate of success for each piece of content you create.
- 22. The process Competitors Keywords Content
- 23. Competitors As a search marketer, youll need to carefully determine who your competitors are. Many times they are not the same businesses you are always plotting against in your leadership meetings.
- 24. A good starting group is 3-4 competitors. Competitors As a search marketer, youll need to carefully determine who your competitors are. Many times they are not the same businesses you are always plotting against in your leadership meetings.
- 25. Identifying competitors Think about where your audience is hanging out online, and where they are reading complementary content to your own.
- 26. For example If I were tasked with putting together a content marketing strategy for a wealth management group I may chose the following for my competitors. https://www.nerdwallet.com/blog/category/investing/ https://thereformedbroker.com/ https://www.fidelity.com/wealth-management/ https://www.daveramsey.com/
- 27. For example If I were tasked with putting together a content marketing strategy for a wealth management group I may chose the following for my competitors. https://www.nerdwallet.com/blog/category/investing/ https://thereformedbroker.com/ https://www.fidelity.com/wealth-management/ https://www.daveramsey.com/ 473 keywords 21,571 keywords 2,655 keywords 548,008 keywords
- 29. Whats in a keyword anyway Volume Difficulty Cost per click
- 30. Lets get busy