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Plan B is for Suckers

PJ Howland
PJ Howland

This document provides a step-by-step guide for creating a guaranteed successful content marketing strategy. It discusses analyzing competitors and determining keywords. An effective content strategy will earn compounding traffic and cultivate an audience to take action. To guarantee success, a system is needed that increases the success rate of each new content piece by carefully selecting competitors, researching 3-4 of their highest-ranking keywords, and creating new content around those keywords to earn compounding traffic over time. Regular publishing of new keyword-optimized content is the secret to long-term success.

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Plan B Is For Suckers A step by step guide for guaranteed content success
This will be a workshop. Meaning, well be setting this up together.
This will be a workshop. Meaning, well be setting this up together. Well spend 20-30 minutes on theory first.
rely on content marketing whether they like it or not. Mature businesses
An effective content marketing strategy will accomplish two things:
An effective content marketing strategy will accomplish two things: 1 Earn compounding traffic
An effective content marketing strategy will accomplish two things: 1 Earn compounding traffic 2 Cultivate an audience to action
So who is doing a good job?
Plan B is for Suckers
Plan B is for Suckers
Plan B is for Suckers
What do they have in common Publishing Faithfully publishing multiple pieces a week Focus Dedicated focus to article-style content Understanding Profound understanding of the audience
What do they have in common Publishing Faithfully publishing multiple pieces a week Focus Dedicated focus to article-style content Understanding Profound understanding of the audience Oh and their articles rank...
Plan B is for Suckers
Plan B is for Suckers
Plan B is for Suckers
The secret to compounding success... Regularly creating new content that ranks for keywords your audience cares about.
But I thought SEO was risky.
But I thought SEO was risky. How can I guarantee success?
Create a content marketing system that guarantees success.
The solution... Create a system that increases the rate of success for each piece of content you create.
The process Competitors Keywords Content
Competitors As a search marketer, youll need to carefully determine who your competitors are. Many times they are not the same businesses you are always plotting against in your leadership meetings.
A good starting group is 3-4 competitors. Competitors As a search marketer, youll need to carefully determine who your competitors are. Many times they are not the same businesses you are always plotting against in your leadership meetings.
Identifying competitors Think about where your audience is hanging out online, and where they are reading complementary content to your own.
For example If I were tasked with putting together a content marketing strategy for a wealth management group I may chose the following for my competitors. https://www.nerdwallet.com/blog/category/investing/ https://thereformedbroker.com/ https://www.fidelity.com/wealth-management/ https://www.daveramsey.com/
For example If I were tasked with putting together a content marketing strategy for a wealth management group I may chose the following for my competitors. https://www.nerdwallet.com/blog/category/investing/ https://thereformedbroker.com/ https://www.fidelity.com/wealth-management/ https://www.daveramsey.com/ 473 keywords 21,571 keywords 2,655 keywords 548,008 keywords
Plan B is for Suckers
Whats in a keyword anyway Volume Difficulty Cost per click
Lets get busy
https://goo.gl/8LVNAM

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Plan B is for Suckers

  • 1. Plan B Is For Suckers A step by step guide for guaranteed content success
  • 2. This will be a workshop. Meaning, well be setting this up together.
  • 3. This will be a workshop. Meaning, well be setting this up together. Well spend 20-30 minutes on theory first.
  • 4. rely on content marketing whether they like it or not. Mature businesses
  • 5. An effective content marketing strategy will accomplish two things:
  • 6. An effective content marketing strategy will accomplish two things: 1 Earn compounding traffic
  • 7. An effective content marketing strategy will accomplish two things: 1 Earn compounding traffic 2 Cultivate an audience to action
  • 8. So who is doing a good job?
  • 12. What do they have in common Publishing Faithfully publishing multiple pieces a week Focus Dedicated focus to article-style content Understanding Profound understanding of the audience
  • 13. What do they have in common Publishing Faithfully publishing multiple pieces a week Focus Dedicated focus to article-style content Understanding Profound understanding of the audience Oh and their articles rank...
  • 17. The secret to compounding success... Regularly creating new content that ranks for keywords your audience cares about.
  • 18. But I thought SEO was risky.
  • 19. But I thought SEO was risky. How can I guarantee success?
  • 20. Create a content marketing system that guarantees success.
  • 21. The solution... Create a system that increases the rate of success for each piece of content you create.
  • 23. Competitors As a search marketer, youll need to carefully determine who your competitors are. Many times they are not the same businesses you are always plotting against in your leadership meetings.
  • 24. A good starting group is 3-4 competitors. Competitors As a search marketer, youll need to carefully determine who your competitors are. Many times they are not the same businesses you are always plotting against in your leadership meetings.
  • 25. Identifying competitors Think about where your audience is hanging out online, and where they are reading complementary content to your own.
  • 26. For example If I were tasked with putting together a content marketing strategy for a wealth management group I may chose the following for my competitors. https://www.nerdwallet.com/blog/category/investing/ https://thereformedbroker.com/ https://www.fidelity.com/wealth-management/ https://www.daveramsey.com/
  • 27. For example If I were tasked with putting together a content marketing strategy for a wealth management group I may chose the following for my competitors. https://www.nerdwallet.com/blog/category/investing/ https://thereformedbroker.com/ https://www.fidelity.com/wealth-management/ https://www.daveramsey.com/ 473 keywords 21,571 keywords 2,655 keywords 548,008 keywords