This document provides an overview of the key topics covered in a Business English course at Col·legi Sant Miquel dels Sants for 2nd year Bachelor students. The course covers topics such as company structure, communication, banking, finance, international trade, economics, marketing, innovation, presentations, and professionals in business. Students will practice skills like writing CVs and cover letters, conducting negotiations, presentations, translations, and proofreading. The course will utilize various methods such as written exercises, listening activities, videos, simulations, and projected exercises to cover these important business concepts and skills in English.
3. KEY TOPICS OF
THE COURSE
COMPANY
PUBLISHING HOUSE
MARKETING AND ADVERTISING
OTHERS
4. COMPANY TALK
Job interviews: CV,
cover letters, letters
of reference.
Company policies.
Talking to coworkers.
Negotiating job
conditions. Asking Talking to the
for a pay rise. boss:difficult work
situations/reviewing a
performance.
Talking to
Company
subordinates:
departments: job
delegating.
tasks.
5. ON THE TELEPHONE
The switchboard.
Telephone connections.
Telephone messages.
Telephone appointments.
7. NEGOTIATIONS.
MEETINGS
SALES.
OPERATIONS.
Resolution of
conflicts.
Dealing with
difficult clients.
Small talks.
B2B.
Setting the agenda.
Note-taking.
Agreeing and disagreeing.
Interrupting.
8. Financing business
ventures. BANKING AND
Financial statements. FINANCE
Bank services. Lending and Applying for a loan.
borrowing. Types of bonds.
Bank documents. The stock market. Trading
shares.
9. Describing a process and the
required documentation:
Proforma invoice.
Purchase orders.
Commercial invoice.
Multinational
Packing list. corporations.
Certificate of origin.
Bill of Lading. Payment terms.
Letters of credit.
Single Customs Declaration.
Forwarder’s Certificate Ways of transport.
of Receipt. The incoterms.
INTERNATIONAL TRADE
11. ECONOMICS
Basic economic terms.
Supply and Demand.
Macroeconomics and
indicators.
Microeconomics
and economic
factors.
Graphs. Describing change.
The trade cycle of booms
and slumps.
12. THE STOCK EXCHANGE MARKET:
The main concepts: shares, bonds, stockholders,
dividends, bull/bear market, etc.
How the market
works
14. MARKETING AND ADVERTISING
Finding the customer Presenting your public face
Planning a marketing strategy Marketing tools
Creating ads Marketing through trade fairs
15. The R&D department: encouraging innovation.
Risks and costs of innovations.
Brainstorming sessions.
INNOVATION
16. PRESENTATIONS
Presentation skills.
Voice quality and
delivery.
Objective.
Body language.
Audience.
Signposting.
Contents.
Visual aids.
Structure.
Equipment.
Time and lenght.
Venue: where am I Rehearsal.
giving the presentation? Dealing with
nerves.
17. PUBLISHING HOUSE
TRANSLATIONS: You will work on texts we may
find in the professional world (legal, scientific,
technological texts, etc).
PROOFREADINGS: You will proofread some
texts and translations.
INTERPRETATIONS: We will talk about
simultaneous and consecutive interpretation and we will
do some practises.
18. PROFESSIONALS
- BUSINESS PEOPLE: from the
CEO to the receptionist.
- LAWYERS.
- PUBLIC RELATIONS (PR).
- JOURNALISTS.
- DOCTORS.
- TRANSLATORS/INTERPRETERS
(...)
19. METHODS.
Written exercises and computer
activities.
Listenings (simulations, radio programs,
news, etc.)
Videos (simulations, interviews to
professionals, etc.)
Simulations.
Projected exercises from business CDs.