This study examines the effects of gender and exposure on liking or disliking music videos with sexual content using social cognitive theory. The researchers hypothesize that (1) females will have more exposure to music videos than males, (2) females will have more personal interactions with music than males, (3) those with more years of exposure to music videos will prefer videos with sexual content, and (4) males and females will differ in their beliefs about gender appearance in music videos. The study involves surveying participants about their music video viewing habits and preferences regarding gender portrayals and sexual content to test these hypotheses.