The document discusses strategies for implementing a consistent design approach across print and web platforms. It covers establishing a shared identity through common visual elements like logo, typography and color palette. It emphasizes using an information architecture for the web that is organized around user needs rather than print structures. The document also stresses the importance of navigation, recommending clear global navigation as well as local and contextual links embedded in content. A flexible grid system is presented as a way to create visual hierarchy and organization across a website.