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Prediction?Markets?
             And?CI


Tom?Davis
                             1
Telecom/Technology?CI
 ?&?Prediction?Markets


                         2
10?Years?Wall?St.
 10?Years?Sprint


                    3
Prediction?Market?Is?



                        4
Ever?Traded?



               5
Conference
 Summary


             6
CI?Geek



          7
Text
Analyzer


           8
The
Buzz


       9
>5,000?Words



               10
Conference
 Summary


             11
Learn
 81


        12
Competitive
   77


              13
Intelligence
     97


               14
Strat*
  38


         15
Tactic*
   6


          16
Information
     37


              17
Understand
    31


             18
Analy*
  29


         19
Research
   27


           20
Collect*
   8


           21
Value
 19


        22
Innovation
    22


             23
Techniques
    21


             24
Not?As
Strong


         25
Communicat*
    14


              26
Predict*
   10


           27
Future*
  10


          28
People
  6


         29
Early?Warning
      14


                30
Conclude



           31
Wisdom
   0


         32
Crowds
   0


         33
Good?News



            34
Social
 14


         35
Social?Network*
       14


                  36
People
  6


         37
lg
    ia in
    ck
  or
 So      y
   w uzz
 t
eB
Ns
 I

             38
39
Themes



         40
<1>
Prediction?Markets?
   Accelerating

                      41
<2>
Prediction?Markets?Are?
    Perfect?For?CI

                          42
<3>
Market?Design?Key


                    43
<4>
Great?Prediction?Markets?
            =
 Great?Social?Networks

                            44
Disclaimer



             45
46
47
Market?Design



                48
Tacit
Information


              49
50
¡°We?Know?More
Than?We?Can?Tell¡±


                    51
<introduction>



                 52
Prediction?Market
        Is?


                    53
¡°±õ²Ô´Ú´Ç°ù³¾²¹³Ù¾±´Ç²Ô?²Ñ²¹°ù°ì±ð³Ù²õ¡±



                        54
¡°±õ»å±ð²¹?¹ó³Ü³Ù³Ü°ù±ð²õ¡±



                 55
¡°·¡±¹±ð²Ô³Ù?¹ó³Ü³Ù³Ü°ù±ð²õ¡±



                  56
Markets
Are?Designed


               57
Information
Aggregation


              58
What?Does?That?Mean?



                       59
Prediction?Markets



                     60
Convenient?Way



                 61
Ask?Organization



                   62
A?Question



             63
Get?A
Good?Answer


              64
65
1+1+1+...N?=??


                 66
67
1.)?Independent



                  68
2.)?Diverse



              69
3.)Decentralized



                   70
Average?Guess
     3©\5%
 Actual?Beans

                71
72
More?Accurate



                73
1+1+1+...N?=??


                 74
The?Wisdom?of?Crowds



                       75
76
77
78
New?York,?2007
                 79
1974
Nobel?Prize


              80
Famous
Economist


            81
Hayek
        82
Friedrich?von?Hayek
     1899?©\?1992
                      83
¡°Knowledge?Of?The?
Particular?Circumstances?
  Of?Time?And?Place¡±

                            84
Ability?Of?Prices
 To?Aggregate?
  Knowledge

                    85
Tacit
Information


              86
87
¡°We?Know?More
Than?We?Can?Tell¡±


                    88
Fast?Forward



               89
Web?2.0?


           90
91
Internet
         +
Prediction?Markets

                     92
Vendors



          93
</introduction>



                  94
Theme?#1



           95
<1>
Prediction?Markets?
   Accelerating

                      96
ProQuest?Articles
200


150


100


 50


 0
  2003   2004   2005   2006   2007   2008

                                            97
Global?Companies?
Accelerating?Use


                    98
Source:   Cowgill, et al. Using Prediction Markets To Track Information Flows, Jan. 2008. (http://bpp.wharton.upenn.edu/jwolfers/index.shtml)




                                                                                                                                                99
Prof.?Andrew?McAfee

                      100
101
102
103
Uses?



        104
Financial?Forecasting



                        105
Project?Management



                     106
Market?Research



                  107
Real?Time
Competitive
Intelligence

               108
Examples?



            109
110
111
112
113
114
115
116
117
118
You?Prefer?
 You?Like?


              119
What?Is
?Going?To
 Happen?

            120
Prediction?Markets?
   Accelerating
        </1>

                      121
Theme?#2



           122
<2>
Prediction?Markets?Are?
    Perfect?For?CI

                          123
?
    124
2?Kinds
Prediction?Markets


                     125
©\1©\
    Aggregate
Primarily?Internal
   Information

                     126
©\2©\
    Aggregate
Primarily?External
   Information

                     127
Internally?Focused
     Markets


                     128
debate:
 TMI


          129
¡°³Ù´Ç´Ç?³¾³Ü³¦³ó?¾±²Ô´Ú´Ç°ù³¾²¹³Ù¾±´Ç²Ô¡±



                         130
131
CI
Outwardly
 Focused

            132
¡°Knowledge?Of?The?
Particular?Circumstances?
  Of?Time?And?Place¡±

                            133
Tacit
Information


              134
135
Normalize?Into
Price?Or?Probability


                       136
Common?CI?Uses



                 137
Forecast?Competitor?
      Metrics


                       138
Industry?M&A
   Activity


               139
Forecast?Trade?
Association?Metrics


                      140
Forecast?Patent?&?IP?
      Activity


                        141
Forecast?Regulatory
      Actions


                      142
Raise?Awareness?Of?
    Competition


                      143
ABCs
Why?Work?


            144
<A>
Accurate


           145
<A>
 Anonymous?=?
Speak?True?Mind

                  146
<B>
Bias?Corrected?=
  Equal?Voice

                   147
<C>
Consensus?Building?=
 Credible,?Impartial?
     Observer

                        148
<D>
Incentives?To
  Discover

                149
<E>
Expensive?=
  Metrics
   ROI

              150
<F>
Fast?Set©\Up


              151
<G>
Highly?Scalable?=
Many?Participants

                    152
Summarize



            153
Market?Design



                154
Tacit?Information



                    155
156
¡°We?Know?More
Than?We?Can?Tell¡±


                    157
Prediction?Markets?Are?
    Perfect?For?CI
         </2>

                          158
Theme?#3



           159
<3>
Market?Design?Key


                    160
?
    161
You?Can?Design
Better?Markets


                 162
Lessons?Learned



                  163
Single?Regulator
                   164
165
166
167
168
169
Leverage
           170
171
Market
Failure


          172
·¡³æ©\²Ñ±ð±ô³Ù»å´Ç·É²Ô



              173
Market?Mechanisms



                    174
175
176
Market
Failure


          177
Not?Hard



           178
Design?Right



               179
Concerns?



            180
<i>



      181
Self©\Fulfilling
 Prophecy


                  182
<ii>



       183
Manipulation



               184
<i>
Self©\Fulfilling
 Prophecy?

                  185
Market
  Reality




            186
±Ê°ù´Ç©\°ä²â³¦±ô¾±³¦²¹±ô?¹ó±ð±ð»å²ú²¹³¦°ì?³¢´Ç´Ç±è




                             187
Distorts
Outcome


           188
²Ñ¾±²õ©\²¹±è±è±ô¾±³¦²¹³Ù¾±´Ç²Ô



                  189
No?Clear



           190
Event
  Or
Measure

          191
Outcome
Poorly?Defined
     </i>

                 192
<ii>
Market?Manipulation??


                        193
2
Varieties


            194
©\1©\
Price?Manipulation


                     195
©\2©\
Outcome?Manipulation


                       196
©\1©\
Price?Manipulation?


                      197
Distorted
Price?Action


               198
Price          Reality



        Time
                     199
Intentional?Losses
    To?Deceive


                     200
Not?Sustainable,
 Adds?Liquidity


                   201
Good?Design
   Price?Manipulation




                        202
©\2©\
Outcome?Manipulation?


                        203
Outcome?Changeable



                     204
Small?Group



              205
Traders?Or
Non©\Traders


              206
Price          Reality



        Time
                         207
E.g.



       208
Vice?President?
                  209
Good?Design
  Outcome?Manipulation




                         210
Summarize



            211
Self©\Fulfilling
Prophecies?A?Form
  Manipulation

                     212
Possible?To
Manipulate


              213
Adds?To
Liquidity


            214
Poor?Excuse



              215
All?Forecasting?Systems



                          216
Manipulable



              217
Error



        218
Bias



       219
220
Summarize



            221
Market?Mechanisms



                    222
223
224
Market?Failures



                  225
Not?Hard



           226
Design?Right



               227
Market?Design?Key
      </3>


                    228
Theme?#4



           229
<4>
Great?Prediction?Markets?
            =
 Great?Social?Networks

                        230
©\1©\
Social?Media?=>
 Fresh?Activity

                  231
©\1©\
Prediction?Markets?=>
 Create?New?Markets

                        232
©\2©\
Social?Media?=>
      Ask
For?Engagement

                  233
©\2©\
Prediction?Markets?=>
       Traders
Suggest?New?Markets

                        234
©\3©\
Social?Media?=>
     KISS

                  235
©\3©\
Prediction?Markets?=>
         KISS

                        236
©\4©\
  Social?Media?=>
Know?Your?Audience

                     237
©\4©\
Prediction?Markets?=>
 Know?Your?Trading?
     Community

                        238
©\5©\
   Social?Media?=>
What¡¯s?Happening?Now

                       239
©\5©\
Prediction?Markets?=>
 Short?Term?Markets
 Hold?More?Interest

                        240
©\6©\
Social?Media?=>
 User?Interface
Makes?Or?Breaks

                  241
©\6©\
Prediction?Markets?=>
    User?Interface
  Increases?Trading

                        242
©\7©\
And?on?and?on...


                   243
The?Future?



              244
et
      rk
    a
M




              245
et
      rk Is
    a
M dy
     ea
  lr
A




              246
Great?Prediction?Markets?
            =
 Great?Social?Networks
          </4>

                        247
Summarize



            248
249
250
Market?Design



                251
Tacit
Information


              252
253
¡°We?Know?More
Than?We?Can?Tell¡±


                    254
Ability?Of?Prices
 To?Aggregate?
  Knowledge

                    255
256
Prediction?Markets?
             And?CI

        With?thanks?to?Lawrence?Lessig?and?Dick?Hardt?For?Presentation?Inspiration



Tom?Davis
                                                                                     257

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