Presentatie Emerce Performance 2012 Greetz & StormMC - CLV Display case
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Greetz is an online greeting card company that believes greeting cards are important for connecting people and strengthening relationships. They offer a wide range of personalized cards that allow customers to add their own photos, text, and designs. While traditional cards make up the core of their business, Greetz also sees opportunities to expand into related products like personalized calendars and stamps. Their target audience is primarily women ages 25-49.
Presentatie Emerce Performance 2012 Greetz & StormMC - CLV Display case
- 9. Greeting cards as a business Greetz is about greeting cards. We breathe cards. We love them. We like people who send them. Why? Because we truely believe in the empowering relationship booster that a greeting card actually is. With Greetz, we bring people closer together. Because a real greeting card always makes a difference. Billions are sent around each year. Thousands of card collections are available for a whole universe of moments and reasons. Greetz sits in the heart of this card universe. Moreover, we've added something extra to it: a greeting card with Greetz is not prefab emotion, designed or selected for you by someone else. It is a 100% unique personalized greeting card, with your choices, own pictures, text and frames on it, made online yet delivered by the postman. Sympethatic and kind. Easy and good quality. All human beings in the end find it important to show they care. Greeting cards is about a relationship between 2 people: a sender and a receiver. Greetz brings a smile on both their faces. Greetz understands that social engagement, peoples need to connect with family and friends, is our raison d棚tre.
- 11. At the heart of our brand The outer core, around the center, Extending the Greetz brand, The no-go-area fot our Greetz brand Lies the consumer personolized greeting Consists of B2B-greeting card offerings We foresee products such as personalized Is everything related to mobile card and our consumer website with my (incl white labels) as well as add ons to the calenders, stamps and possibly offline greetings, free of charge products and greetz-services, a wilde range of greeting cards, such as vouchers, little Greetz-corners to pit your money where your e-cards. collections, card formats and infinite card presents and flowers. Still, all commercial thoughts are in an onliine created real editing functionalities. Both cards and site transactions with the Greetz-brand contain personal greeting card. form the center of the Greetz-brand. a greeting card.
- 12. Cards sold to date: ??? Number of customers: > 900.000 My Greetz member: male and female 8-80 Target audience: Female 25-49 Brand Name Awareness: 60% Average cards per member (per year): # 8 Number of designs: > 15.000 Number of content providers: < 50
- 23. En toen?
- 29. we hebben echt gekeken naar de gedragsverandering, in plaats van naar de omzet na een directe klik uit de campagne