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nikita bhalotia

The document discusses a marketing campaign from 1994 called 'Real Taste of Life' that aimed to introduce the idea of having a Cadbury Dairy Milk (CDM) chocolate as a sweet treat after dinner to provide something sweet after a meal. The campaign's slogan was 'Khaane Ke Baad Meethe Mein Kuch Meetha Ho Jaaye' which translates to 'After eating, have something sweet in sweets'.

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A MOMENT OF PURE MAGIC!!!!!

MOST DELECIOUS EVEN IT GIVES
MEMORABLE COMMUNICATION

��Real Taste of Life�� campaign in 1994

��Khaane Ke Baad Meethe Mein
Kuch Meetha Ho Jaaye��
Aim is to introduce the thought of having a CDM as a post
dinner meetha

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Presentation1

2. A MOMENT OF PURE MAGIC!!!!!

3. MOST DELECIOUS EVEN IT GIVES MEMORABLE COMMUNICATION

4. ��Real Taste of Life�� campaign in 1994

5. ��Khaane Ke Baad Meethe Mein Kuch Meetha Ho Jaaye�� Aim is to introduce the thought of having a CDM as a post dinner meetha