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Louis Harris
Louis Harris

1. The document analyzes the effectiveness of combining a band's main music video product with ancillary promotional texts like advertisements and album packaging. 2. It finds two main connecting themes between the products: an autumnal setting and the performer Toby, who is prominently featured in all materials to emphasize synergy. 3. Specifically, the music video and ancillaries cohesively feature Toby performing in autumn foliage, while only the performance and not narrative sections of the video directly relate to the ancillaries promoting the full album.

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HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? LOUIS HARRIS
ALL PRODUCTS Across the three products there are a two main connections that we identified. These are: • The autumnal theme • Toby (the performer)
Toby Toby is the point of focus throughout the music video, advert and digipack with him being the performer in the video and his photo being on the front of the other two ancillaries. We used the same photograph for the ancillaries showing our clear use of synergy. DIGIPACK POSTER
Narrative In the music video the links of the ancillary products can be recognized in the performance part of the video but NOT in the narrative section which is about a lonely man who finally gets the girl, we show his story through a POV perspective. I think it was the right decision to not link the ancillaries with the narrative of the music video because the ancillaries are promoting the entire album not just one song. We therefore do not see any locations such as the pub or his home in the ancillaries.
Performance The music video shows clear links with the ancillaries in the performance part. The performance takes place is an autumnal location with Toby lip syncing to the music wearing quite dark clothes in contrast with the bright, strong autumnal colours of the leaves around him. We wanted to emphasize the use of leaves because they were very visually appealing. It can be linked with the advert and digipak because Toby is also in this location for the photographs wearing the same code of dress as well. This is therefore a clear link between the main product and the ancillaries.
Ancillaries By using the same photograph which is a close up of our main performer in Mote Park as the main image in both ancillary products. We have emphasized the use of synergy and connections between them both. It highlights both the common themes we used throughout our products. You can see in the pictures to the left that you can identify them as being linked to one another. Toby is the point of focus throughout the music video so we thought it was a good idea to include him as the point of focus on the ancillary products as well.
Ancillaries (continued) There is further evidence of synergy in our ancilleries if you look at the font. The font used was one we downloaded off the internet that we thought worked really well and fitted the the genre very effectively. We made sure that the text was positioned in the same place as well to further show that they products were connected. Looking at these products I feel that they look very effective and it is clear that they are linked and it is obvious that they are connected.
Digipack Additionally with the digipack we wanted t link the lyric book to the music video and we came up with an idea that we could do this. On each page of the digipack shows a different letter from the word KODALINE. Inside the letter is a picture that is in some way linked to the music video. For example, the egg and the wine are two objects used in the music video. This reinforces the links that are present of the ancillary products and the main music video. This is a very strong combination of products in my opinion.

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Presentation1

  • 1. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? LOUIS HARRIS
  • 2. ALL PRODUCTS Across the three products there are a two main connections that we identified. These are: • The autumnal theme • Toby (the performer)
  • 3. Toby Toby is the point of focus throughout the music video, advert and digipack with him being the performer in the video and his photo being on the front of the other two ancillaries. We used the same photograph for the ancillaries showing our clear use of synergy. DIGIPACK POSTER
  • 4. Narrative In the music video the links of the ancillary products can be recognized in the performance part of the video but NOT in the narrative section which is about a lonely man who finally gets the girl, we show his story through a POV perspective. I think it was the right decision to not link the ancillaries with the narrative of the music video because the ancillaries are promoting the entire album not just one song. We therefore do not see any locations such as the pub or his home in the ancillaries.
  • 5. Performance The music video shows clear links with the ancillaries in the performance part. The performance takes place is an autumnal location with Toby lip syncing to the music wearing quite dark clothes in contrast with the bright, strong autumnal colours of the leaves around him. We wanted to emphasize the use of leaves because they were very visually appealing. It can be linked with the advert and digipak because Toby is also in this location for the photographs wearing the same code of dress as well. This is therefore a clear link between the main product and the ancillaries.
  • 6. Ancillaries By using the same photograph which is a close up of our main performer in Mote Park as the main image in both ancillary products. We have emphasized the use of synergy and connections between them both. It highlights both the common themes we used throughout our products. You can see in the pictures to the left that you can identify them as being linked to one another. Toby is the point of focus throughout the music video so we thought it was a good idea to include him as the point of focus on the ancillary products as well.
  • 7. Ancillaries (continued) There is further evidence of synergy in our ancilleries if you look at the font. The font used was one we downloaded off the internet that we thought worked really well and fitted the the genre very effectively. We made sure that the text was positioned in the same place as well to further show that they products were connected. Looking at these products I feel that they look very effective and it is clear that they are linked and it is obvious that they are connected.
  • 8. Digipack Additionally with the digipack we wanted t link the lyric book to the music video and we came up with an idea that we could do this. On each page of the digipack shows a different letter from the word KODALINE. Inside the letter is a picture that is in some way linked to the music video. For example, the egg and the wine are two objects used in the music video. This reinforces the links that are present of the ancillary products and the main music video. This is a very strong combination of products in my opinion.