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The document describes a concept for smart, interactive bus stops called "self-organizing landmarks". Key points: - The bus stops would function as digital gateways, providing transportation information, local information and facilitating communication between users. - The prototype design features a programmable smart skin on the exterior that responds to pedestrians, and screens on the interior for transportation scheduling and a local communication platform. - The concept envisions bus stops that are customized for their neighborhoods and contexts rather than standardized, and that help broaden the role of public transportation.