Princeton Author Day 2011
Download as PPT, PDF
0 likes376 views
This is a social media primer for authors I presented at the Princeton Public Library's Independent Author Day 2011.
![Create your Personal Brand Create Content Create Your Internet Footprint Grow Your Community [Wisely]](https://image.slidesharecdn.com/princetonauthorday2011-110319141320-phpapp02/85/Princeton-Author-Day-2011-2-320.jpg)
Princeton Author Day 2011
- 1. By Don Lafferty Independent Author Day 2011
- 2. Create your Personal Brand Create Content Create Your Internet Footprint Grow Your Community [Wisely]
- 3. Setting goals How to listen effectively and why Essential Web Presence Components Business Development 101 Measuring Results Q&A
- 4. Be Successful Every Day
- 5. Why am I here? Why should anybody care?
- 6. Readers Colleagues Booksellers Connectors/Media
- 7. Excellent Salespeople are Excellent Listeners
- 8. What are the WORDS and WORD COMBINATIONS being used in the MILLIONS of CONVERSATIONS being had EVEY DAY that will tip you off to your TARGET CONNECTIONS?
- 9. Create a KEY WORD LIST
- 10. Who are the AUTHORS and EXPERTS out there writing the books that sit next to mine on the bookshelf?
- 11. Create a KEY WORD LIST Make a list of AUTHORS and EXPERTS
- 12. What are the LOCATIONS, PROFESSIONS, ORGANIZATIONS, COMPANIES and other COMMUNITIES touched by my book?
- 13. Create a KEY WORD LIST Make a list of AUTHORS and EXPERTS Make a list of other COMMUNITIES associated with the book.
- 14. Set up a LISTENING POST.
- 15. GOOGLE ALERTS TWITTER SEARCH NUTSHELL MAIL RSS/GOOGLE READER OTHERS
- 17. Blogs Traditional Media Status Updates Press Releases Event Announcements Events in REAL TIME
- 18. Readers Colleagues Booksellers Connectors/Media
- 19. Establish Your Internet Footprint
- 20. Website/Blog Facebook Twitter LinkedIn LibraryThing Goodreads YouTube Indiebound Amazon Author Central MySpace Others
- 21. 油
- 22. 油
- 24. 2 CLICKS FROM A CONVERSION
- 25. 2 CLICKS FROM A SALE
- 26. Readers Colleagues Booksellers Connectors/Media
- 27. Buy /Recommend Your Book Colleagues Booksellers Connectors/Media
- 28. Readers Introduce You to Their Readers Booksellers Connectors/Media
- 29. Readers Colleagues Hand Sell Your Book Connectors/Media
- 30. Readers Colleagues Booksellers Talk About You and Your Book
- 31. Content Marketing Interruption Marketing Email Marketing
- 32. Create a Blog Post (Value) Post the (bit.ly shortened) link on Facebook Post the link on Twitter Use the link when leaving comments on blogs where the content of your post is relevant.
- 33. Create a Blog Post (Value) Post the (bit.ly shortened) link on Facebook Post the link on Twitter Use the link when leaving comments on blogs where the content of your post is relevant.
- 34. Use the link when leaving comments on blogs where the content of your post is relevant.
- 36. Create a Tweet that will be engaging to the Military Market Post the link on Twitter Use the link when leaving comments on blogs where the content of your post is relevant.
- 37. Honor our Uniformed Services during Military Appreciation Month: http://bit.ly.link
- 38. If you want your tweets re-tweeted, keep them to 120 characters in length.
- 39. Honor our Uniformed Services during Military Appreciation Month: http://bit.ly.link
- 40. Go to the Twitter accounts of known military bloggers and military wives organizations. Follow, follow, follow
- 41. How to Give em What They Want
- 42. # of Mentions # of Shares # Blog Comments Bit.ly Facebook Insights Google Analytics BookScan Royalty Statement