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By Don Lafferty Independent Author Day 2011
Create your Personal Brand Create Content Create Your Internet Footprint Grow Your Community [Wisely]
Setting goals How to listen effectively and why Essential Web Presence Components Business Development 101 Measuring Results Q&A
Be Successful Every Day
Why am I here? Why should anybody care?
Readers Colleagues Booksellers Connectors/Media
Excellent Salespeople are  Excellent Listeners
What are the WORDS and WORD COMBINATIONS being used in the MILLIONS of CONVERSATIONS being had EVEY DAY that will tip you off to your TARGET CONNECTIONS?
Create a KEY WORD LIST
Who are the AUTHORS and EXPERTS out there writing the books that sit next to mine on the bookshelf?
Create a KEY WORD LIST Make a list of AUTHORS and EXPERTS
What are the LOCATIONS, PROFESSIONS, ORGANIZATIONS, COMPANIES and other COMMUNITIES touched by my book?
Create a KEY WORD LIST Make a list of AUTHORS and EXPERTS Make a list of other COMMUNITIES associated with the book.
Set up a LISTENING POST.
GOOGLE ALERTS TWITTER SEARCH NUTSHELL MAIL RSS/GOOGLE READER OTHERS
www.search.twitter.com
Blogs Traditional Media Status Updates Press Releases Event Announcements Events in REAL TIME
Readers Colleagues Booksellers Connectors/Media
Establish Your  Internet Footprint
Website/Blog Facebook Twitter LinkedIn LibraryThing Goodreads YouTube Indiebound Amazon Author Central MySpace Others
油
油
Affecting Desired Outcomes
2  CLICKS FROM A  CONVERSION
2  CLICKS FROM A  SALE
Readers Colleagues Booksellers Connectors/Media
Buy /Recommend Your Book Colleagues Booksellers Connectors/Media
Readers Introduce You to Their Readers Booksellers Connectors/Media
Readers Colleagues Hand Sell Your Book Connectors/Media
Readers Colleagues Booksellers Talk About You and Your Book
Content Marketing Interruption Marketing Email Marketing
Create a Blog Post (Value) Post the (bit.ly shortened) link on Facebook Post the link on Twitter Use the link when leaving comments on blogs where the content of your post is relevant.
Create a Blog Post (Value) Post the (bit.ly shortened) link on Facebook Post the link on Twitter Use the link when leaving comments on blogs where the content of your post is relevant.
Use the link  when leaving comments  on blogs where the  content of your post  is relevant.
MILITARY COMMUNITY
Create a Tweet that will be engaging to the Military Market Post the link on Twitter Use the link when leaving comments on blogs where the content of your post is relevant.
Honor our Uniformed Services during Military Appreciation Month: http://bit.ly.link
If you want your tweets re-tweeted, keep them to 120 characters in length.
Honor our Uniformed Services during Military Appreciation Month: http://bit.ly.link
Go to the Twitter accounts of known military bloggers and military wives organizations. Follow, follow, follow
How to Give em  What They Want
# of Mentions # of Shares # Blog Comments Bit.ly Facebook Insights Google Analytics BookScan Royalty Statement

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Princeton Author Day 2011