Pro Corporate League | Biggest In India

Jan 19, 20210 likes627 views

The document summarizes the Pro Corporate League (PCL), the largest corporate cricket league in India. It discusses how PCL was founded in 2010 with 16 teams and has since expanded rapidly each year, with an expected 216 teams in the upcoming season. PCL provides employee engagement and networking opportunities for corporate teams and sponsors. It also helps strengthen sponsors' brand awareness among corporate clients. The league has seen increasing digital and television coverage over its 7 years. PCL's website performs well globally and in India compared to other sports leagues in terms of traffic and engagement.

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The document summarizes details about the Pro Cricket League (PCL), including that it will have 12 teams divided into two categories (Platinum and Diamond) competing over 8 weekends. It provides information on the teams, venues, player auction process, tournament schedule and playoffs structure. The goal of the PCL is to disrupt the cricket business and deliver holistic solutions for a sporting event with the highest quality.

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This document outlines branding and promotion opportunities for sponsors of the Pro Corporate League cricket tournament. Title sponsors receive the most extensive promotions, including 5000 seconds of national TV commercials and radio advertising, logo branding on player merchandise and trophies, and digital promotions across websites and social media. Platinum and gold sponsors receive progressively fewer branding benefits. The league aims to connect corporations through cricket and create a premier corporate cricket experience across India.

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This document proposes establishing an Indian Basketball League to promote the sport in India. It would follow the franchise model of leagues like the IPL. A suggested format involves 8 groups of 4 teams each playing a round-robin stage followed by a knockout stage. Revenue would come from sponsors, gate receipts, media rights and merchandise. Teams would be formed through an auction process involving national and international players. Establishing the league could grow basketball's popularity but faces challenges from competition and low initial viewership. An action plan is outlined to set up the operational aspects of the new league.

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IPLMuralidharan Ramakumar

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Pro Corporate League | Biggest In India

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