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ProductCamp Atlanta UX Workshop: Personas

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Astrid Paris
Astrid Paris

The document outlines an agenda for a UX workshop on personas. The workshop will include an introduction to UX personas, an overview of UX, and then an activity where participants work in groups to develop personas. Participants will identify assumptions, cluster characteristics, and distill personas with names, pictures, contexts and implications. The goal is to help participants better understand users and incorporate personas into their design process.

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UX Workshop: Personas ?June 19, 2013 ^
?? Learn ?about ?UX ?personas ?from ?Astrid ?& ?Alex ? –?@tchdoll ? –?@alex_sherman ? ?? UX ?overview ?then ?persona ?ac;vity ? ? ?? End ?8:30-?‐8:45 ? ?? Bathrooms?! ? @pcampatl #UXpersonas #AdhocPersonas Tonight’s agenda ?
@pcampatl #UXpersonas #AdhocPersonas Who helped make this happen ?
?? User’s ?all-?‐encompassing ?experience ? ?? User-?‐centered ?design ? ?? A?ects ?business ? –?Support ?costs ? –?Customer ?loyalty ? –?Site ?visits ? –?Brand ?percep9on ? –?Bo:om ?line ? @pcampatl #UXpersonas #AdhocPersonas What UX is & why you should care ?
?? Representa;ons ?of ?users ? ?? Iden;fy ?needs/mo;va;ons/behaviors ? –?What ?users ?do ? –?How ?users ?do ?it ? –?Why ?users ?do ?it ? –?What ?users ?think ? –?How ?users ?feel ? –?Who ?users ?are ? @pcampatl #UXpersonas #AdhocPersonas What personas are & why you should use them ?
?? Establish ?empathy ? ? ?? Create ?shared ?understanding ? ?? Provide ?a ?common ?language ? ? ?? BePer ?communicate ?internally ? ?? Tool ?for ?focus ? ?? Tells ?the ?“story” ? @pcampatl #UXpersonas #AdhocPersonas What personas are & why you should use them ?
?? Something ?= ?bePer ?than ?nothing ? ?? Begin ?building ?user ?pro?les ?(hypotheses) ? –?Your ?knowledge ? –?Customer ?support ? –?Market ?research ? ?? Living, ?breathing ? –?Not ?set ?in ?stone ? –?Update ?as ?you ?learn ?& ?as ?things ?change ? @pcampatl #UXpersonas #AdhocPersonas How you can get started ?
?? Update ?as ?you ?learn ? –?“Don’t ?hesitate, ?iterate!” ? ? @pcampatl #UXpersonas #AdhocPersonas How you can get started ?
?? Print ? ?? Hang ? –?Cubes ? –?Hallways ? –?Break ?room ? ?? Email ? ?? Sparks ?conversa;ons ?to ?help ? re?ne ?personas ? @pcampatl #UXpersonas #AdhocPersonas Promote the process by socializing personas ?
@pcampatl #UXpersonas #AdhocPersonas Questions? ?
?? Iden;fy ?assump;ons ? –?Top ?down: ?Start ?with ?assumed ?users ?(1 ?per ?page) ? –?Bo:om ?up: ?Start ?with ?characteris9cs ?(1 ?per ?s9cky) ? ?? Cluster ?characteris;cs ? –?Di?erences? ?Similari9es? ?Pa:erns? ? ? ?? Dis;ll ?into ?personas ? –?Name, ?picture, ?context, ?about, ?implica9ons ? @pcampatl #UXpersonas #AdhocPersonas Now we get down to business ?
?? Tweet ?if ?you ?learned ?something! ? –?@pcampatl ? –?@tchdoll ? –?@alex_sherman ? –?#UXpersonas ? –?#AdhocPersonas ? ?? ProductCamp ?Atlanta ?7 ? –?Saturday, ?August ?17 ?@ ?GTRI ? ? @pcampatl #UXpersonas #AdhocPersonas Thanks for playing! ?

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ProductCamp Atlanta UX Workshop: Personas

  • 1. UX Workshop: Personas ?June 19, 2013 ^
  • 2. ?? Learn ?about ?UX ?personas ?from ?Astrid ?& ?Alex ? –?@tchdoll ? –?@alex_sherman ? ?? UX ?overview ?then ?persona ?ac;vity ? ? ?? End ?8:30-?‐8:45 ? ?? Bathrooms?! ? @pcampatl #UXpersonas #AdhocPersonas Tonight’s agenda ?
  • 3. @pcampatl #UXpersonas #AdhocPersonas Who helped make this happen ?
  • 4. ?? User’s ?all-?‐encompassing ?experience ? ?? User-?‐centered ?design ? ?? A?ects ?business ? –?Support ?costs ? –?Customer ?loyalty ? –?Site ?visits ? –?Brand ?percep9on ? –?Bo:om ?line ? @pcampatl #UXpersonas #AdhocPersonas What UX is & why you should care ?
  • 5. ?? Representa;ons ?of ?users ? ?? Iden;fy ?needs/mo;va;ons/behaviors ? –?What ?users ?do ? –?How ?users ?do ?it ? –?Why ?users ?do ?it ? –?What ?users ?think ? –?How ?users ?feel ? –?Who ?users ?are ? @pcampatl #UXpersonas #AdhocPersonas What personas are & why you should use them ?
  • 6. ?? Establish ?empathy ? ? ?? Create ?shared ?understanding ? ?? Provide ?a ?common ?language ? ? ?? BePer ?communicate ?internally ? ?? Tool ?for ?focus ? ?? Tells ?the ?“story” ? @pcampatl #UXpersonas #AdhocPersonas What personas are & why you should use them ?
  • 7. ?? Something ?= ?bePer ?than ?nothing ? ?? Begin ?building ?user ?pro?les ?(hypotheses) ? –?Your ?knowledge ? –?Customer ?support ? –?Market ?research ? ?? Living, ?breathing ? –?Not ?set ?in ?stone ? –?Update ?as ?you ?learn ?& ?as ?things ?change ? @pcampatl #UXpersonas #AdhocPersonas How you can get started ?
  • 8. ?? Update ?as ?you ?learn ? –?“Don’t ?hesitate, ?iterate!” ? ? @pcampatl #UXpersonas #AdhocPersonas How you can get started ?
  • 9. ?? Print ? ?? Hang ? –?Cubes ? –?Hallways ? –?Break ?room ? ?? Email ? ?? Sparks ?conversa;ons ?to ?help ? re?ne ?personas ? @pcampatl #UXpersonas #AdhocPersonas Promote the process by socializing personas ?
  • 11. ?? Iden;fy ?assump;ons ? –?Top ?down: ?Start ?with ?assumed ?users ?(1 ?per ?page) ? –?Bo:om ?up: ?Start ?with ?characteris9cs ?(1 ?per ?s9cky) ? ?? Cluster ?characteris;cs ? –?Di?erences? ?Similari9es? ?Pa:erns? ? ? ?? Dis;ll ?into ?personas ? –?Name, ?picture, ?context, ?about, ?implica9ons ? @pcampatl #UXpersonas #AdhocPersonas Now we get down to business ?
  • 12. ?? Tweet ?if ?you ?learned ?something! ? –?@pcampatl ? –?@tchdoll ? –?@alex_sherman ? –?#UXpersonas ? –?#AdhocPersonas ? ?? ProductCamp ?Atlanta ?7 ? –?Saturday, ?August ?17 ?@ ?GTRI ? ? @pcampatl #UXpersonas #AdhocPersonas Thanks for playing! ?