This document discusses professional communication and key concepts in communication theory. It summarizes several communication models including the SMCR model, Berlo's SMCR model, and elements of communication skills, attitudes, knowledge, and social position. Communication is described as a process involving a sender, message, channel, and receiver. The document also briefly mentions Chickering and Gamson's principles for good practice in undergraduate education from 1989.
36. - (Communication
Skills)
- (Attitudes)
- (Knowledge)
-
(Position within a Social Cultural
37. The Berlo Model SMCR
Model
S M C R
Sourc Mess Chan Recei
e age SEEING
nel ver
ELE STRU HEARING
MEN CTUR
C C
TS
O E O TOUCHING
N
TREA D SMELLING
T
TMEN E
E
T TASTING
N