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Professional
Communication
Professional communication
,2553

        ,7


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4.
Professional communication
1.
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    Communication
            (Aristotle)

    (Rhetoric)
    (Communication)

  (Search for all the available means of
  persuasion)
                  (Edward Sapir)
                 (Warren    W.
    weaver)




             (George A. Miller)
                   James W. Neuliep


    Process
    Dynamic

    Interactive

    Transactional

    Symbolic
    Intentional
Communication
              (Process)
              (Message)
(Sender)                    (Receiver)
 Sender      (Channel)
 Process Channel Message ChannelReceiver

               WHAT

          -           To Inform
          -                To
    Persuade
          -               To
    Educate
-                   (To
Understand)
      -             (To Decide)
      -          (To Learn)
      -
         (To Enjoy)
SMCR
(Process)
Sender
Message
              Channel
   Receiver
Sender
Communication Skills
           Attitudes
         Knowledge

Position within a Social Cultural
(Communication Skills)
Professional communication
Attitudes



                         Attitude toward
self
                                Attitude
toward subject matter
                         Attitude toward
receiver
             Aristotle
-


-
Position within a Social-Cultural
System
5



1.
2.
3.
4.
5.
Message
Message Code
             Message Content
                      Message
Treatment
Message Code



Code
(Message Content)
(Message Treatment)
Channel
-



-
-


-
-
-
-

-
-

-
Receiver
-                     (Communication
Skills)
   -         (Attitudes)
   -        (Knowledge)
   -
(Position within a Social Cultural
The Berlo Model          SMCR
            Model
 S         M           C        R
Sourc      Mess       Chan     Recei
  e        age        SEEING
                       nel      ver
        ELE    STRU HEARING
        MEN CTUR
         C        C
        TS
         O     E O TOUCHING
         N
            TREA D SMELLING
         T
            TMEN E
         E
            T        TASTING
         N


             Chickering and
  Gamson,1989
         ,2544)
 1.
   -
,2544
:







 Mc Quail , Denis . Mass Communication
  Theory : An Introduction . London : Sage

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