Marlon Tinoco is a sales and marketing analyst who has experience in the consumer packaged goods (CPG) industry in both Colombia and Canada. He is looking to transfer his professional experience in CPG categories management, merchandising, marketing strategies, and sales reporting to target positions in the Canadian CPG industry. He has relevant education from the University of Business HEC Montreal including a certificate in marketing and training in project management to support his career goals.
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1. MARLON TINOCO Sales and Marketing Analyst University of business HEC, Montreal
4. COMMERCIAL PROCESS - Stock turnover of the product Point-Of Sales/Inventory 2. Ask formal sales report of the store/supermarket 3. Negotiate with buyer of the category products/ quantities, merchandising Plan-o-gram Loblaw : JDA Software SKU Analysis Store Analysis Out of Stock Analysis SKU Forecast MARKETING STRATEGIES Promotional pricing, loyalty campaign, trial purchase Follow Up- Controlling Performance of activity CAD$ - PRODUCTS KEY WORDS Category Management Merchandising Publicity on the point-of-sales Inventory Brands-SKU
5. Colombia -CPG INDUTRY Located in 25 Cities In Colombia U$600 Millions by each three months. French retail. Number one in the Europe and second largest on worldwide . Total sales in Colombia U$25.000 Millions in 2009 Challenges to U.S. Companies and Products Alliances with European stores chains, such as Casino and Danone, have intensified competition. The presence of Makro and Carrefour has brought in a wide selection of high-quality, competitively-priced foreign products to the market. Report : Retail industry in Colombia by U.S. Embassy, Bogota, Colombia (2000) VIVERO : Electronic data interchange-EDI Software SKU Analysis Store Analysis Out of Stock Analysis SKU Forecast Brief, Both Colombia and Canada have a CPG competitive Industry
6. So My Professional Experience is transferable My professional experience in CPG as Sales representative and Marketing analyst is 100% transferable to Canadian context . Category Management Knowledge AC Nielsen Markets study- profile of clients- Brands/ Surveys/forecasting Marketing strategies And also. I know the Canadian CPG Industry.
7. Target Positions Merchandiser/Sales representative Marketing assistant Sales and Inventory analyst Marketing analyst Research Brand Assistant Latin American representative- consulting and sales.