Programmatic viewability : rpm correlation
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This document discusses how increasing viewability ratios can improve revenue metrics like RPM and CPM in programmatic advertising. It presents data on the relationships between viewability ratio, fill rate, and RPM, showing that RPM increases as the viewability ratio rises from 20% to 70%. Ensuring ads are viewable is key to maximizing revenue in programmatic campaigns.
Programmatic viewability : rpm correlation
- 1. Programmatic: Viewability is key to increase RPMCPM Viewability ratio 20% 30% 40% 50% 60% 70%
- 2. Programmatic: Viewability is key to increase RPMCPM Viewability ratio 20% 30% 40% 50% 60% 70% Fillrate Viewability ratio 20% 30% 40% 50% 60% 70%
- 3. Programmatic: Viewability is key to increase RPMCPM Viewability ratio 20% 30% 40% 50% 60% 70% Fillrate Viewability ratio 20% 30% 40% 50% 60% 70% RPM Viewability ratio 20% 30% 40% 50% 60% 70%