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project B

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Eden Su

The document provides marketing briefs for three different businesses - an independent real estate agent, a men's day spa called Modern Man, and an international clothing brand called KOVI. It outlines the marketing goals, target audiences, messaging, and technical processes for creating websites and mobile apps to promote each business. Sketches and wireframes are also included for potential website and app designs.

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Baoer Su LXFM 740 Oct. 25. 2015 PROJECT B --Web Design
Project Overview Depending on different markets needs, we create websites to differentiate each characters. In this project, we analyze three marketing scenarios: independent entrepreneur, small boutique, and international corporation. we will identify and design a home page and About us page for each business that reflect each busi- nesss market level, customer demographics and visual aesthetic.
Single entrepreneur Parker Ryerson is a real estate agent for Anderson & Schluss Real Estate, Inc. in Washington, D.C. Here are some facts about Mr. Ryerson: He is one of 130 agents covering a three-state region near Washington, D.C. He works with buyers and sellers of homes that are worth between $1.5 and $20 million. He often travels internationally, meeting clients across the globe who wish to purchase real estate in the U.S. His past customers were primarily European, and they leveraged the strength of the Euro. His current customers are mainly from Asia and The Middle East. He speaks four languages: French, English, German, and Dutch. His motto is Im not selling a house. Im selling a life- style.
Marketing Brief Overview: The business marketing goal is to illustrate Parker Ryerson as a young entrepreneur in either a personal journal or successful business life on his site. The goal is to encourage or to inspire more and more young generations to focus on their talent for their future career and unique life journey. The best marketing platform for this particular business is a blog. Being a businessman, Ryerson also should keep his business identity to a social world. It can help him in his future career. Even though this is a personal blog for all audiences, it still should consider an optical method for long-term interest. Primary Audience: This site targets those of the young generation who are 20-35 years old. When we want to know a person, we always go into his/her Facebook or LinkedIn page to get a first impression. However, Facebook is primarily for entertain- ment, and LinkedIn is for job applications. There is something missing between those marketing platforms for audiences. First, young people are always finding some creative people online through their site in order to know their business idea and to learn from them. They need some inspiration or emotional resonance with them. Most of them like to browse encouraging stories that just happen close to their lives. Tone and Imagery: In general, the voice of the marketing message is clean, formal yet creative, and masculine. The aim with this Web Site is to build the relationship between Parker Ryerson and the audience. As the audience gets to know Parket Ryer- son, they will be affected with how to feel or act. Based on Parker Ryersons position in his career, the marketing message must use a clean and formal style for his site. However, there is a little controversial problem is also for young generation, it merely has serious part, that would be dull. Therefore, his site will use a creative way, such as the color of black, grey, and white, to represent formal information. Message: The business story is his life journey from when he began his career to the present. However, it will primarily focus on the present, such as his business idea, professional opinions of his career, or adding pictures of personal travel or social events. Process: Technical expertise will focus on the layout and tone through his site. Because a visual effect can always catch audi- ences attention to let them continue reading, it will be a challenge to design a simple yet appealing site. The tone and imagery is easy, but the layout must be unique and impressive.
Modern Man
Marketing Brief Overview: The businesss marketing goal is to create a promotion for this Spa shop for men. The purpose is to increase the awareness of this small company. The best marketing platform for this particular shop is a Mobile App because it is the most popular social tool to spread information. Think about what things people are using the most? Their phone. Social media also is the most efficient way to promote her Spa shop. Primary Audience: The business audience are men who are 27-50 years old and women who are 27-45 years old. People at these ages already have a stable job and a positive salary. Therefore, they have a certain consumption for extra beauty care. Also, most of them are in a relationship. In this age, most men usually do not go shopping alone, but with their girlfriend or wife. Then, the women like to encourage men to try new products. Another hypothesis is that women go Spa shop often, and their boyfriend or husband are waiting; while they are waiting, men would try the spas products. Tone and imagery: The voice of the marketing message sounds like taking care of people, being comfortable and free. Depending on whether the shop concentrates on men, the style will be mas- culine and offer an exclusive experience. Message: The business story is about the precious heritage of this Modern Man, creating an ex- clusive, luxurious experience to people. Process: Technical expertise is needed to execute an app including Modern Mans history and product category in a small capsule. The function of this App is a significant part because cus- tomers want to search useful information in an App. In addition, this App can really help them to know about the product of the shop. This is the first thing I will consider.
KOVI The businesss marketing goal is to recover the customers confidence for this brand and strengthen the brand image. The purpose is to draw back the customer and increase new customer primarily. The first thing to do is adver- tise this international company. We are not going to change the identity, but we will enhance their reputation all over the world.
Marketing Brief Overview: The businesss marketing goal is to recover the customers confidence for this brand and strengthen the brand image. The purpose is to draw back the customer and increase new customer primarily. The first thing to do is advertise this international company. We are not going to change the identity, but we will enhance their reputation all over the world. Therefore, the most effective platform is a Mobile App that connects with social media such as Insta- gram or Snapchat. Primary Audience: The target customer for this Mobile App are women between 27-40 years old. In this age, most women are busy; they do not have time to spend in a physical store, so they do their shopping online. Based on the scenario, Kovi already has their Web retail site, so a Mobile App will help Web retail to strengthen their brand image and sales. Tone and Imagery: The voice of the marketing message should be trendy, fashionable yet luxurious. The style is relat- ed to what kind of style Kovi is selling. Depending on the popular design and pantone in the current season, then we will follow the pantone trend and design the Mobile App. Message: The business story is about the global experience. The App will show the product reviews and pictures of consumers who are from different countries. It can engage the potential customers about the experience of the prod- ucts. Process: Technical expertise is needed to execute an overall feeling of the App. The App must create an exclusive feel- ing and global experience for customers, helping them to feel this product is worth having. We will focus on the design as well as the function part of the App, such as the searching tool, the payment tool, and service window. This App helps customers have a more convenient and fast shopping experience online.
Sketches & Wireframes
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Websites
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project B
MODERN MAN OPENING TIME SUNDAY CLOSED MONDAY - SATURDAY 8:00AM.-9:00PM. WELCOME TO MODERN MAN A place where you can get an expert haircut and luxurious shave in a sleek, contemporary location HOME CONTACTPRICE NEWSABOUTSERVICE
vv Modern Man, a day spa for men which has a brand heri- tage in Charleston, South Carolina. At present, Loraine Ocegueda is the owner and head hair stylist. She founded Modern Man as a place where men could get an expert hair- cut and luxurious shave in a sleek, contemporary location. Modern Man promises customers exclusive experiences and high-end quality service, including haircuts, traditional and royal straight razor, shaving, beard and moustache trim- ming, sports manicures, gentlemans pedicures, facial hair grooming and massage. LORAINE OCEGUEDA OWNER AND HAIR STYLIST Telephone: +1 800 123 4567 E-Mail: modernman@mail.com MODERN MAN HOME CONTACTPRICE NEWSABOUTSERVICE JAY COCHRAN MASTER STYLIST Telephone: +1 800 123 4567 E-Mail: modernman@mail.com EDWARD BLOOM MASTER STYLIST Telephone: +1 800 123 4567 E-Mail: modernman@mail.com OUR TEAM LOCATION Downtown Charleston E-Mail: modernman@mail.com Telephone +1 800 123 4567 SOCIAL CONTACT US
project B
project B
project B

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project B

  • 1. Baoer Su LXFM 740 Oct. 25. 2015 PROJECT B --Web Design
  • 2. Project Overview Depending on different markets needs, we create websites to differentiate each characters. In this project, we analyze three marketing scenarios: independent entrepreneur, small boutique, and international corporation. we will identify and design a home page and About us page for each business that reflect each busi- nesss market level, customer demographics and visual aesthetic.
  • 3. Single entrepreneur Parker Ryerson is a real estate agent for Anderson & Schluss Real Estate, Inc. in Washington, D.C. Here are some facts about Mr. Ryerson: He is one of 130 agents covering a three-state region near Washington, D.C. He works with buyers and sellers of homes that are worth between $1.5 and $20 million. He often travels internationally, meeting clients across the globe who wish to purchase real estate in the U.S. His past customers were primarily European, and they leveraged the strength of the Euro. His current customers are mainly from Asia and The Middle East. He speaks four languages: French, English, German, and Dutch. His motto is Im not selling a house. Im selling a life- style.
  • 4. Marketing Brief Overview: The business marketing goal is to illustrate Parker Ryerson as a young entrepreneur in either a personal journal or successful business life on his site. The goal is to encourage or to inspire more and more young generations to focus on their talent for their future career and unique life journey. The best marketing platform for this particular business is a blog. Being a businessman, Ryerson also should keep his business identity to a social world. It can help him in his future career. Even though this is a personal blog for all audiences, it still should consider an optical method for long-term interest. Primary Audience: This site targets those of the young generation who are 20-35 years old. When we want to know a person, we always go into his/her Facebook or LinkedIn page to get a first impression. However, Facebook is primarily for entertain- ment, and LinkedIn is for job applications. There is something missing between those marketing platforms for audiences. First, young people are always finding some creative people online through their site in order to know their business idea and to learn from them. They need some inspiration or emotional resonance with them. Most of them like to browse encouraging stories that just happen close to their lives. Tone and Imagery: In general, the voice of the marketing message is clean, formal yet creative, and masculine. The aim with this Web Site is to build the relationship between Parker Ryerson and the audience. As the audience gets to know Parket Ryer- son, they will be affected with how to feel or act. Based on Parker Ryersons position in his career, the marketing message must use a clean and formal style for his site. However, there is a little controversial problem is also for young generation, it merely has serious part, that would be dull. Therefore, his site will use a creative way, such as the color of black, grey, and white, to represent formal information. Message: The business story is his life journey from when he began his career to the present. However, it will primarily focus on the present, such as his business idea, professional opinions of his career, or adding pictures of personal travel or social events. Process: Technical expertise will focus on the layout and tone through his site. Because a visual effect can always catch audi- ences attention to let them continue reading, it will be a challenge to design a simple yet appealing site. The tone and imagery is easy, but the layout must be unique and impressive.
  • 6. Marketing Brief Overview: The businesss marketing goal is to create a promotion for this Spa shop for men. The purpose is to increase the awareness of this small company. The best marketing platform for this particular shop is a Mobile App because it is the most popular social tool to spread information. Think about what things people are using the most? Their phone. Social media also is the most efficient way to promote her Spa shop. Primary Audience: The business audience are men who are 27-50 years old and women who are 27-45 years old. People at these ages already have a stable job and a positive salary. Therefore, they have a certain consumption for extra beauty care. Also, most of them are in a relationship. In this age, most men usually do not go shopping alone, but with their girlfriend or wife. Then, the women like to encourage men to try new products. Another hypothesis is that women go Spa shop often, and their boyfriend or husband are waiting; while they are waiting, men would try the spas products. Tone and imagery: The voice of the marketing message sounds like taking care of people, being comfortable and free. Depending on whether the shop concentrates on men, the style will be mas- culine and offer an exclusive experience. Message: The business story is about the precious heritage of this Modern Man, creating an ex- clusive, luxurious experience to people. Process: Technical expertise is needed to execute an app including Modern Mans history and product category in a small capsule. The function of this App is a significant part because cus- tomers want to search useful information in an App. In addition, this App can really help them to know about the product of the shop. This is the first thing I will consider.
  • 7. KOVI The businesss marketing goal is to recover the customers confidence for this brand and strengthen the brand image. The purpose is to draw back the customer and increase new customer primarily. The first thing to do is adver- tise this international company. We are not going to change the identity, but we will enhance their reputation all over the world.
  • 8. Marketing Brief Overview: The businesss marketing goal is to recover the customers confidence for this brand and strengthen the brand image. The purpose is to draw back the customer and increase new customer primarily. The first thing to do is advertise this international company. We are not going to change the identity, but we will enhance their reputation all over the world. Therefore, the most effective platform is a Mobile App that connects with social media such as Insta- gram or Snapchat. Primary Audience: The target customer for this Mobile App are women between 27-40 years old. In this age, most women are busy; they do not have time to spend in a physical store, so they do their shopping online. Based on the scenario, Kovi already has their Web retail site, so a Mobile App will help Web retail to strengthen their brand image and sales. Tone and Imagery: The voice of the marketing message should be trendy, fashionable yet luxurious. The style is relat- ed to what kind of style Kovi is selling. Depending on the popular design and pantone in the current season, then we will follow the pantone trend and design the Mobile App. Message: The business story is about the global experience. The App will show the product reviews and pictures of consumers who are from different countries. It can engage the potential customers about the experience of the prod- ucts. Process: Technical expertise is needed to execute an overall feeling of the App. The App must create an exclusive feel- ing and global experience for customers, helping them to feel this product is worth having. We will focus on the design as well as the function part of the App, such as the searching tool, the payment tool, and service window. This App helps customers have a more convenient and fast shopping experience online.
  • 14. MODERN MAN OPENING TIME SUNDAY CLOSED MONDAY - SATURDAY 8:00AM.-9:00PM. WELCOME TO MODERN MAN A place where you can get an expert haircut and luxurious shave in a sleek, contemporary location HOME CONTACTPRICE NEWSABOUTSERVICE
  • 15. vv Modern Man, a day spa for men which has a brand heri- tage in Charleston, South Carolina. At present, Loraine Ocegueda is the owner and head hair stylist. She founded Modern Man as a place where men could get an expert hair- cut and luxurious shave in a sleek, contemporary location. Modern Man promises customers exclusive experiences and high-end quality service, including haircuts, traditional and royal straight razor, shaving, beard and moustache trim- ming, sports manicures, gentlemans pedicures, facial hair grooming and massage. LORAINE OCEGUEDA OWNER AND HAIR STYLIST Telephone: +1 800 123 4567 E-Mail: modernman@mail.com MODERN MAN HOME CONTACTPRICE NEWSABOUTSERVICE JAY COCHRAN MASTER STYLIST Telephone: +1 800 123 4567 E-Mail: modernman@mail.com EDWARD BLOOM MASTER STYLIST Telephone: +1 800 123 4567 E-Mail: modernman@mail.com OUR TEAM LOCATION Downtown Charleston E-Mail: modernman@mail.com Telephone +1 800 123 4567 SOCIAL CONTACT US