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Project fatty

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yin yin wu

1) The document discusses building a social media tool called "Project Fatty" to help college students eat healthier and lose weight by connecting their food purchases to an activity stream where friends can comment and provide support. 2) It notes that many diets fail because people have unrealistic expectations and goals, but social accountability through connecting purchases to friends may help with long term weight loss. 3) The tool would allow a hypothetical user named Aarlo to join a community, link his grocery store loyalty card to share purchases, and receive support from his network to help make healthier choices and stay on track with his goals.

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Project fattyYin Yin Wuhabits.stanford.edu
the stats1 out of 2 college students is overweight
the problem3 out of 4 will never lose the weight
students eat junk66%64%66%66%Dont eat enough fruits and vegetablesEat too much fat 59% say they know their diet has gone downhill since they went to college.
What do we do?
why do diets fail?Reject modest goalsExpect to lose weight more quickly and with much less effort than is possible. Believe weight loss will improve their lives overall
Diet companies sell on big promises to repeat customers. They make money from your failures. -Polivy and Herman, University of Toronto
what works for long term weight loss?PersonalizedAccountabilityGuidance
Who are we designing for?
meet aarlo
aarlo represents our audiencegraduated from Yalelives in san franciscoworks at a startupand wants to lose weight
aarlo doesnt need weight watchers. he needs a healthy living toolthats socialand connected
The Challenge: building a healthy eating tool for aarlo
blippy + weight watchers =Project Fatty
Project Fattyan activity stream for your food purchases where each food purchase becomes a post. Your friends can comment on and like your food choices and help you stay on track
Step 1: Aarlo joins a community Fatties in the Bay AreaGoogler Fatties Fatties at Stanford
Step 2: link his safeway cardAarlos community watches his diet and supports him on his healthy eating goals!
Step 3: conversations start naturally
The choice between
is a lot easier when
your entire social network is watching and cheering you on
its easier to be accountable
when your credit card cant lie
its simpler to stick to your goals
when your credit card becomes the trigger to eat well
aarlos ready for changeBy making it super simple to eat healthy and providing triggers to help him stay on track, we help Aarlo achieve his health goalsWhere he wants to beLazyBusyForgetfulUnaccountableNow
Questions?

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Project fatty

Editor's Notes

  1. http://www.usatoday.com/news/health/diet/2002-01-10-college-eating.htm