Study: The Future of VR, AR and Self-Driving CarsLinkedIn
油
The research examines the integration of wearable technology, self-driving cars, and AI into everyday life. While 35% of respondents use wearables, their adoption increases with seniority and age, notably with higher usage in Brazil compared to the UK and Australia. Interest in purchasing self-driving cars and VR headsets varies significantly by age and region, with younger individuals showing greater openness, while concerns about AI are present but less acute among those interested in these technologies.
The communication plan proposes using YouTube videos and a Facebook mini-game to promote GrabBike. The videos show a man using GrabBike in different situations to conveniently get to work and meetings. They highlight how GrabBike allows on-demand transportation with just two taps of a phone. The Facebook game has users stop an animation at an image containing a smiling face, GrabBike, and clock to win a free ride. The goal is to create awareness of GrabBike as an easy transportation solution for young professionals in Ho Chi Minh City.
This short document does not contain any substantive information to summarize in 3 sentences or less. It only contains copyright information for pictures and a date but no other context or content.
The document presents a series of monthly upload campaigns encouraging experts to share their insights on various themes such as social media tips, wearable technology, and leadership advice. Each topic is associated with a specific tag for categorization and participation. It covers a wide range of subjects from marketing mistakes to the future of higher education, inviting contributions throughout the year.
Not sure what to share on 際際滷Share?
際際滷Shares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. Weve selected a few popular examples to get your creative juices flowing.
際際滷Share is a global platform for sharing presentations, infographics, videos and documents. It has over 18 million pieces of professional content uploaded by experts like Eric Schmidt and Guy Kawasaki. The document provides tips for setting up an account on 際際滷Share, uploading content, optimizing it for searchability, and sharing it on social media to build an audience and reputation as a subject matter expert.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
Cotton bedsheets are popular for their breathability, softness, and durability, making them a comfortable and versatile choice for bedding. They are known for keeping you cool in the summer due to their ability to allow air circulation and wick away moisture. Cotton also tends to get softer with each wash.
Marketing Graphics for BTU Protocol & Bonitasoftsohamdatta047
油
These are original social media posts I created for BTU Protocol and Bonitasoft, featuring promotional graphics, event announcements, and campaign visuals.
They showcase my skills in graphic design, social media marketing, and content strategycrafted to increase engagement, drive traffic, and build brand identity. Each post was tailored for platforms like Twitter, Facebook, Instagram, and LinkedIn, with attention to visual storytelling and audience targeting.
Unlock Your Brands Potential with the Best Social Media Marketing Agency in ...Digital Xplode
油
Looking to grow your brand online? Partner with the best social media agency in Noida and take your digital presence to the next level. As a top social media marketing company in Noida, we offer creative strategies to boost engagement, force visitors, and grow your online presence. Our expert team grants impactful campaigns tailored to your goals. Choose the main social media advertising and marketing company in Noida and turn your virtual imagination and prescience into reality.
Compare two leading press release platforms to discover which delivers superior UK media reach and regional coverage for businesses targeting British markets.
When it comes to UK-focused communications, selecting the right press release distribution platform determines whether your announcements reach influential British media outlets or disappear into generic international feeds. The distinction between platforms optimized for UK market penetration and those offering broad global distribution affects whether your investment generates meaningful coverage in publications that matter to your target audience. But with services claiming extensive UK networks while delivering vastly different regional results, how do you separate genuine British media strength from marketing promises?
All about deutsche-telekom - company presentationsendtomyplace
油
Deutsche Telekom (DTAG) is a leading telecommunications and information technology company, headquartered in Bonn, Germany. It's a major player in both the European and global markets, offering a wide range of services including mobile, fixed-line, broadband, and ICT solutions for both consumers and businesses.
Here's a more detailed look:
Key Features:
Integrated Telecommunications:
Deutsche Telekom provides a comprehensive suite of services, including mobile and fixed-line communication, internet access, and IPTV.
Global Presence:
While based in Germany, Deutsche Telekom operates internationally, with subsidiaries like T-Mobile USA and other companies across Europe and beyond.
Business Solutions:
Through its T-Systems division, Deutsche Telekom offers ICT solutions, including network infrastructure, cybersecurity, and cloud services for businesses.
Innovation:
Deutsche Telekom invests in future technologies like 5G, IoT, and AI to develop new services and solutions.
Network Infrastructure:
The company has a vast fiber-optic network in Germany and invests heavily in expanding its mobile and fiber networks globally.
Key Brands:
Besides its main brand, Deutsche Telekom also operates the T-Mobile brand for mobile services and MagentaTV for IPTV.
Market Leader:
Deutsche Telekom is a dominant force in the German telecommunications market and one of the largest telecommunications providers in Europe, according to Wikipedia.
**In essence, Deutsche Telekom is a major global telecommunications company focused on providing a wide range of services, investing in future technologies, and maintaining a strong presence in both the German and international markets,}according to its company profile.
Impact of Social Media on Consumer Buying Behaviour of Personal Care ProductsKARTIKTHANTH1
油
This research project investigates the impact of social media on consumer buying behaviour in the personal care industry, with a particular focus on how platforms such as Instagram, YouTube, Facebook, and WhatsApp influence purchasing decisions. Conducted by students at the SAL Institute of Management under the guidance of Dr. Falguni Prajapati, the study centers on complex buying behavior, which involves high-involvement, infrequent, and potentially high-risk purchasesspecifically within the context of personal care products like skincare, haircare, hygiene, and cosmetics.
The research employed a mixed-method approach, using primary data from 60 respondents collected through structured questionnaires. The sample primarily included young adults aged 2130, with a majority being students. Convenience sampling was applied, and tools like Microsoft Excel and Google Sheets were used for data analysis. Respondents were assessed on their engagement with social media content, reliance on influencer recommendations, product reviews, advertisements, and overall trust in online promotional materials.
Findings show that platforms such as Instagram (88.3%), WhatsApp (78.3%), and YouTube (70%) dominate user activity among the surveyed participants. The majority of users (86.7%) spend over one hour daily on social media, creating a highly engaged and digitally active audience. Approximately 91.6% encounter personal care-related content at least occasionally, and over half rely on social media to compare brands before purchasing. Product reviews emerged as the most helpful form of user-generated content, followed by how-to-use tutorials and unboxing videos. Authentic reviews that include both pros and cons were found to be the most trustworthy, highlighting a consumer preference for transparency.
The study concludes that social media exerts a moderate but meaningful influence on consumers decisions. While digital influence is significant, it does not completely replace independent judgment, suggesting the need for hybrid marketing strategies that combine digital engagement with traditional advertising. Trust in influencers, clear product information, and visually engaging content were noted as strong motivators for purchases. Visual-first formats like reels and short videos were especially effective in capturing attention.
Recommendations include diversifying the range of social media platforms studied, expanding sample diversity across age groups and regions, analyzing long-term effects, and incorporating mobile-friendly strategies given the high mobile usage. This research is valuable for marketers, advertisers, and brand managers aiming to enhance consumer engagement and brand loyalty in the digital age, particularly within the growing personal care market.
SWOCC 30 jaar 11 juni - presentatie Roeland DietvorstSWOCC
油
Giep geloofde sterk dat merken vooral bestaan in het brein van de consument. Daarom vertelde Roeland Dietvorst(Strategisch consultant & Neurowetenschapper) over neurowetenschappelijke inzichten in merken en merkcommunicatie.
Wondering how AI is rewriting the rules of local search visibility?
Not sure how to keep your clients on top of the map pack in 2025?
youll get:
-Current local SEO ranking signals.
-Latest Google AI changes.
-Ways to increase local SERP visibility.
These findings will help you AI-proof your modern SEO strategy for you and your clients.
Gain Your Strongest Local SEO Weapon Yet
With findings from analyzing over 15,000 businesses and 1,200 consumers, youll learn:
-Ways to adapt your local strategy for AI-driven search and SGE map packs.
-Tricks to spot technical review signals that influence SEO, for better or worse
-Strategies to package these new strategies as a new local SEO offering.
Watch M辿l Attia, Sr. Marketing Manager at GatherUp, as she shows how consumer trust and AI updates are reshaping Local SEO, and how agencies can lead the way.
From AI Overviews to local SERP features, now is your chance to get expert, actionable insights you can bring to clients now to get ahead in 2025.
Discover how Mishtels Bulk SMS services help businesses engage customers, send alerts, and automate communication. This guide covers how bulk SMS works, advanced features like smart links and dynamic messaging, and industry-specific use cases. Learn how to choose the right provider and leverage SMS for real-time, cost-effective outreach across retail, healthcare, finance, and more.
Burke Sporting Goods offers premium high-end spirit wear that showcases school pride in style. From custom-designed hoodies and t-shirts to embroidered jackets and accessories, each piece reflects exceptional quality and craftsmanship. Perfect for students, alumni, and supporters, Burke Sporting Goods helps schools build a strong brand presence while fostering community spirit through fashionable and durable apparel.
marketing strategy for SEARCH ENGINE OPTIMIZTIONgandhipalak832
油
Unlock the full potential of your online presence with our comprehensive SEO Marketing Strategy. This pdf covers powerful techniques like keyword research, on page SEO, backlink building, technical SEO and performance analysis. Perfect for digital marketer, entrepreneur, business owner or blogger looking to grow organic traffic and boost search engine ranking. this guide provides actionable tips to help you drive consistent organic traffic. ideal for pdf submission, backlinks and content distribution.
Crafting a compelling press release for your nonprofit is an essential skill that helps spread your mission and impact. Many nonprofit leaders feel unsure about writing press releases. Still, with the right approach and some practice, you can create press releases that capture media attention and help your cause gain visibility.
A well-written nonprofit press release includes several key components: an attention-grabbing headline, a strong opening paragraph, an informative body, relevant quotes, and a clear boilerplate about your organization. Understanding the different types of nonprofit press releases and when to use them will maximize your communication efforts.
You can use press releases to announce fundraising events, share success stories, introduce new programs, highlight community partnerships, or recognize volunteers and donors. Tailoring your press release to your specific announcement increases its effectiveness.
So what makes a great nonprofit press release? And what types of press releases work best for nonprofit organizations? In this article, we walk you through how to write a nonprofit press release and provide a useful template. Read on to learn more about nonprofit press releases or use the links below to navigate the article.
UAE Pharmacy Digital Market 2025 - RankabilityRankability
油
This presentation explores the digital landscape of the UAE pharmacy sector in 2025, focusing on SEO performance, online visibility, and market dynamics. Based on in-depth research using SEMrush, Google Search Console, and Ahrefs, the report highlights:
- Search trends for pharmacy-related keywords across the UAE
- Competitive analysis of top players like Life Pharmacy, Aster Pharmacy, and BinSina
- CPC data and keyword difficulty insights for paid and organic search
- Local SEO dominance through Googles Local-3-Pack
- Opportunities in the online pharmacy and medicine delivery space
- Technical and content strategies driving success (and failure)
- Emerging trends including AI-driven support, mobile-first indexing, and multilingual content demand
Perfect for digital marketers, pharmacy executives, and SEO professionals aiming to understand how digital transformation is reshaping healthcare retail in the Middle East.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
The document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
Cotton bedsheets are popular for their breathability, softness, and durability, making them a comfortable and versatile choice for bedding. They are known for keeping you cool in the summer due to their ability to allow air circulation and wick away moisture. Cotton also tends to get softer with each wash.
Marketing Graphics for BTU Protocol & Bonitasoftsohamdatta047
油
These are original social media posts I created for BTU Protocol and Bonitasoft, featuring promotional graphics, event announcements, and campaign visuals.
They showcase my skills in graphic design, social media marketing, and content strategycrafted to increase engagement, drive traffic, and build brand identity. Each post was tailored for platforms like Twitter, Facebook, Instagram, and LinkedIn, with attention to visual storytelling and audience targeting.
Unlock Your Brands Potential with the Best Social Media Marketing Agency in ...Digital Xplode
油
Looking to grow your brand online? Partner with the best social media agency in Noida and take your digital presence to the next level. As a top social media marketing company in Noida, we offer creative strategies to boost engagement, force visitors, and grow your online presence. Our expert team grants impactful campaigns tailored to your goals. Choose the main social media advertising and marketing company in Noida and turn your virtual imagination and prescience into reality.
Compare two leading press release platforms to discover which delivers superior UK media reach and regional coverage for businesses targeting British markets.
When it comes to UK-focused communications, selecting the right press release distribution platform determines whether your announcements reach influential British media outlets or disappear into generic international feeds. The distinction between platforms optimized for UK market penetration and those offering broad global distribution affects whether your investment generates meaningful coverage in publications that matter to your target audience. But with services claiming extensive UK networks while delivering vastly different regional results, how do you separate genuine British media strength from marketing promises?
All about deutsche-telekom - company presentationsendtomyplace
油
Deutsche Telekom (DTAG) is a leading telecommunications and information technology company, headquartered in Bonn, Germany. It's a major player in both the European and global markets, offering a wide range of services including mobile, fixed-line, broadband, and ICT solutions for both consumers and businesses.
Here's a more detailed look:
Key Features:
Integrated Telecommunications:
Deutsche Telekom provides a comprehensive suite of services, including mobile and fixed-line communication, internet access, and IPTV.
Global Presence:
While based in Germany, Deutsche Telekom operates internationally, with subsidiaries like T-Mobile USA and other companies across Europe and beyond.
Business Solutions:
Through its T-Systems division, Deutsche Telekom offers ICT solutions, including network infrastructure, cybersecurity, and cloud services for businesses.
Innovation:
Deutsche Telekom invests in future technologies like 5G, IoT, and AI to develop new services and solutions.
Network Infrastructure:
The company has a vast fiber-optic network in Germany and invests heavily in expanding its mobile and fiber networks globally.
Key Brands:
Besides its main brand, Deutsche Telekom also operates the T-Mobile brand for mobile services and MagentaTV for IPTV.
Market Leader:
Deutsche Telekom is a dominant force in the German telecommunications market and one of the largest telecommunications providers in Europe, according to Wikipedia.
**In essence, Deutsche Telekom is a major global telecommunications company focused on providing a wide range of services, investing in future technologies, and maintaining a strong presence in both the German and international markets,}according to its company profile.
Impact of Social Media on Consumer Buying Behaviour of Personal Care ProductsKARTIKTHANTH1
油
This research project investigates the impact of social media on consumer buying behaviour in the personal care industry, with a particular focus on how platforms such as Instagram, YouTube, Facebook, and WhatsApp influence purchasing decisions. Conducted by students at the SAL Institute of Management under the guidance of Dr. Falguni Prajapati, the study centers on complex buying behavior, which involves high-involvement, infrequent, and potentially high-risk purchasesspecifically within the context of personal care products like skincare, haircare, hygiene, and cosmetics.
The research employed a mixed-method approach, using primary data from 60 respondents collected through structured questionnaires. The sample primarily included young adults aged 2130, with a majority being students. Convenience sampling was applied, and tools like Microsoft Excel and Google Sheets were used for data analysis. Respondents were assessed on their engagement with social media content, reliance on influencer recommendations, product reviews, advertisements, and overall trust in online promotional materials.
Findings show that platforms such as Instagram (88.3%), WhatsApp (78.3%), and YouTube (70%) dominate user activity among the surveyed participants. The majority of users (86.7%) spend over one hour daily on social media, creating a highly engaged and digitally active audience. Approximately 91.6% encounter personal care-related content at least occasionally, and over half rely on social media to compare brands before purchasing. Product reviews emerged as the most helpful form of user-generated content, followed by how-to-use tutorials and unboxing videos. Authentic reviews that include both pros and cons were found to be the most trustworthy, highlighting a consumer preference for transparency.
The study concludes that social media exerts a moderate but meaningful influence on consumers decisions. While digital influence is significant, it does not completely replace independent judgment, suggesting the need for hybrid marketing strategies that combine digital engagement with traditional advertising. Trust in influencers, clear product information, and visually engaging content were noted as strong motivators for purchases. Visual-first formats like reels and short videos were especially effective in capturing attention.
Recommendations include diversifying the range of social media platforms studied, expanding sample diversity across age groups and regions, analyzing long-term effects, and incorporating mobile-friendly strategies given the high mobile usage. This research is valuable for marketers, advertisers, and brand managers aiming to enhance consumer engagement and brand loyalty in the digital age, particularly within the growing personal care market.
SWOCC 30 jaar 11 juni - presentatie Roeland DietvorstSWOCC
油
Giep geloofde sterk dat merken vooral bestaan in het brein van de consument. Daarom vertelde Roeland Dietvorst(Strategisch consultant & Neurowetenschapper) over neurowetenschappelijke inzichten in merken en merkcommunicatie.
Wondering how AI is rewriting the rules of local search visibility?
Not sure how to keep your clients on top of the map pack in 2025?
youll get:
-Current local SEO ranking signals.
-Latest Google AI changes.
-Ways to increase local SERP visibility.
These findings will help you AI-proof your modern SEO strategy for you and your clients.
Gain Your Strongest Local SEO Weapon Yet
With findings from analyzing over 15,000 businesses and 1,200 consumers, youll learn:
-Ways to adapt your local strategy for AI-driven search and SGE map packs.
-Tricks to spot technical review signals that influence SEO, for better or worse
-Strategies to package these new strategies as a new local SEO offering.
Watch M辿l Attia, Sr. Marketing Manager at GatherUp, as she shows how consumer trust and AI updates are reshaping Local SEO, and how agencies can lead the way.
From AI Overviews to local SERP features, now is your chance to get expert, actionable insights you can bring to clients now to get ahead in 2025.
Discover how Mishtels Bulk SMS services help businesses engage customers, send alerts, and automate communication. This guide covers how bulk SMS works, advanced features like smart links and dynamic messaging, and industry-specific use cases. Learn how to choose the right provider and leverage SMS for real-time, cost-effective outreach across retail, healthcare, finance, and more.
Burke Sporting Goods offers premium high-end spirit wear that showcases school pride in style. From custom-designed hoodies and t-shirts to embroidered jackets and accessories, each piece reflects exceptional quality and craftsmanship. Perfect for students, alumni, and supporters, Burke Sporting Goods helps schools build a strong brand presence while fostering community spirit through fashionable and durable apparel.
marketing strategy for SEARCH ENGINE OPTIMIZTIONgandhipalak832
油
Unlock the full potential of your online presence with our comprehensive SEO Marketing Strategy. This pdf covers powerful techniques like keyword research, on page SEO, backlink building, technical SEO and performance analysis. Perfect for digital marketer, entrepreneur, business owner or blogger looking to grow organic traffic and boost search engine ranking. this guide provides actionable tips to help you drive consistent organic traffic. ideal for pdf submission, backlinks and content distribution.
Crafting a compelling press release for your nonprofit is an essential skill that helps spread your mission and impact. Many nonprofit leaders feel unsure about writing press releases. Still, with the right approach and some practice, you can create press releases that capture media attention and help your cause gain visibility.
A well-written nonprofit press release includes several key components: an attention-grabbing headline, a strong opening paragraph, an informative body, relevant quotes, and a clear boilerplate about your organization. Understanding the different types of nonprofit press releases and when to use them will maximize your communication efforts.
You can use press releases to announce fundraising events, share success stories, introduce new programs, highlight community partnerships, or recognize volunteers and donors. Tailoring your press release to your specific announcement increases its effectiveness.
So what makes a great nonprofit press release? And what types of press releases work best for nonprofit organizations? In this article, we walk you through how to write a nonprofit press release and provide a useful template. Read on to learn more about nonprofit press releases or use the links below to navigate the article.
UAE Pharmacy Digital Market 2025 - RankabilityRankability
油
This presentation explores the digital landscape of the UAE pharmacy sector in 2025, focusing on SEO performance, online visibility, and market dynamics. Based on in-depth research using SEMrush, Google Search Console, and Ahrefs, the report highlights:
- Search trends for pharmacy-related keywords across the UAE
- Competitive analysis of top players like Life Pharmacy, Aster Pharmacy, and BinSina
- CPC data and keyword difficulty insights for paid and organic search
- Local SEO dominance through Googles Local-3-Pack
- Opportunities in the online pharmacy and medicine delivery space
- Technical and content strategies driving success (and failure)
- Emerging trends including AI-driven support, mobile-first indexing, and multilingual content demand
Perfect for digital marketers, pharmacy executives, and SEO professionals aiming to understand how digital transformation is reshaping healthcare retail in the Middle East.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
The document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
The document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report by HubspotMarius Sescu
油
The State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
ChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
The document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
The document discusses the rise and importance of data science and machine learning, highlighting the growing demand for data scientists and the challenges they face. It explains machine learning concepts such as supervised and unsupervised learning, along with various real-world applications and the necessary steps involved in a machine learning workflow. Additionally, the document emphasizes the iterative process of model improvement and feature engineering used to enhance machine learning outcomes.