POINT TO POINT TV MARKETING BROCHURE 2015
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Point-To-Point excels at engaging broadcast audiences. To do that, we must have the highest quality, best strategies, and most innovative techniques. Whether direct mail, telemarketing, or interactive components, it is all about getting the message from you to your prospects. We never hesitate to use the best and most experienced people behind the scenes.
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### ? **Description:**
**Title:** What People Think Marketing Is vs What It Actually Is
**Created by:** CA Suvidha Chaplot
This insightful infographic reveals the **"iceberg truth" of marketing**¡ªhighlighting the sharp contrast between what most people *see* on the surface and the real, strategic work that happens beneath it.
? *What People Think Marketing Is:*
Logos, ads, emails, and viral content.
? *What Marketing Actually Involves:*
* Deep **data analysis**
* **Customer journey mapping**
* **Trust-building** and lead nurturing
* Continuous **A/B testing** and behavioral insights
? Perfect for:
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* Business presentations
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* Students of digital marketing & strategy
---
### ? **Keywords:**
* Marketing iceberg infographic
* Marketing vs perception
* Real marketing strategy
* Digital marketing breakdown
* CA Suvidha Chaplot
* Marketing myths vs reality
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### ? **Description:**
**Title:** What People Think Marketing Is vs What It Actually Is
**Created by:** CA Suvidha Chaplot
This insightful infographic reveals the **"iceberg truth" of marketing**¡ªhighlighting the sharp contrast between what most people *see* on the surface and the real, strategic work that happens beneath it.
? *What People Think Marketing Is:*
Logos, ads, emails, and viral content.
? *What Marketing Actually Involves:*
* Deep **data analysis**
* **Customer journey mapping**
* **Trust-building** and lead nurturing
* Continuous **A/B testing** and behavioral insights
? Perfect for:
* Marketing educators
* Business presentations
* Startups & brand builders
* Students of digital marketing & strategy
---
### ? **Keywords:**
* Marketing iceberg infographic
* Marketing vs perception
* Real marketing strategy
* Digital marketing breakdown
* CA Suvidha Chaplot
* Marketing myths vs reality
* Customer journey mapping
* A/B testing and analytics
* Lead nurturing strategies
* Understanding buyer behavior
* Data-driven marketing
* Infographic for marketers
* Visual marketing education
* Marketing insights 2025
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The research employed a mixed-method approach, using primary data from 60 respondents collected through structured questionnaires. The sample primarily included young adults aged 21¨C30, with a majority being students. Convenience sampling was applied, and tools like Microsoft Excel and Google Sheets were used for data analysis. Respondents were assessed on their engagement with social media content, reliance on influencer recommendations, product reviews, advertisements, and overall trust in online promotional materials.
Findings show that platforms such as Instagram (88.3%), WhatsApp (78.3%), and YouTube (70%) dominate user activity among the surveyed participants. The majority of users (86.7%) spend over one hour daily on social media, creating a highly engaged and digitally active audience. Approximately 91.6% encounter personal care-related content at least occasionally, and over half rely on social media to compare brands before purchasing. Product reviews emerged as the most helpful form of user-generated content, followed by how-to-use tutorials and unboxing videos. Authentic reviews that include both pros and cons were found to be the most trustworthy, highlighting a consumer preference for transparency.
The study concludes that social media exerts a moderate but meaningful influence on consumers¡¯ decisions. While digital influence is significant, it does not completely replace independent judgment, suggesting the need for hybrid marketing strategies that combine digital engagement with traditional advertising. Trust in influencers, clear product information, and visually engaging content were noted as strong motivators for purchases. Visual-first formats like reels and short videos were especially effective in capturing attention.
Recommendations include diversifying the range of social media platforms studied, expanding sample diversity across age groups and regions, analyzing long-term effects, and incorporating mobile-friendly strategies given the high mobile usage. This research is valuable for marketers, advertisers, and brand managers aiming to enhance consumer engagement and brand loyalty in the digital age, particularly within the growing personal care market.
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Crafting a compelling press release for your nonprofit is an essential skill that helps spread your mission and impact. Many nonprofit leaders feel unsure about writing press releases. Still, with the right approach and some practice, you can create press releases that capture media attention and help your cause gain visibility.
A well-written nonprofit press release includes several key components: an attention-grabbing headline, a strong opening paragraph, an informative body, relevant quotes, and a clear boilerplate about your organization. Understanding the different types of nonprofit press releases and when to use them will maximize your communication efforts.
You can use press releases to announce fundraising events, share success stories, introduce new programs, highlight community partnerships, or recognize volunteers and donors. Tailoring your press release to your specific announcement increases its effectiveness.
So what makes a great nonprofit press release? And what types of press releases work best for nonprofit organizations? In this article, we walk you through how to write a nonprofit press release and provide a useful template. Read on to learn more about nonprofit press releases or use the links below to navigate the article.
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