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Final evaluation question 2.

How Effective is the Combination
of Your Main Product and
Ancillary Texts?

The combination of my main product and ancillary texts work well together
as there is a colour scheme throughout which is black, white and grey. I
also decided to add a bit of colour through the use of my photos. They
were not too much of a bold colour though as I didn��t want my products
to look over powering. This is used throughout both my advert and
digipack because I want them to combine. Also the picture that I put in
the digipack and advert allowed me to combine the main product of my
music product with my ancillary texts as it shows the band similarities.
This connects to my video as some of the photos I used in my digipack
and advert were from some of the shots in my video for example the
band shots in my video, that room was also where one of my photos in
my digipack was taken. I also used all of the people in my video on the
digipack and the advert as i think this was a good way of connecting all
three products together to create an audience recognition of the star
image. Therefore because of the changes that I made the combination of
my products is very effective

My digipack changed a lot as my original idea, although worked for a
grungy band, did not connect to my main product at all. Also after I
looked at it the combination of texts and pictures did not look
professional or match what I wanted it to actually look like. This is then
when I looked at the combination of my main music video and looked
at what would be the most effective ways of combining the products
together. As for the name of the album 'Circles', I chose this as i
wanted to link it to the song of our music video. It linked as the song
she is singing about that she cant get out of what she is stuck in and so
it is like she is going round in circles. This is then where the idea of
calling the album ��Circles�� came from. It worked well because I could
combine my main product and ancillary texts together by also having a
message. Because of the combination of text and images went well
and presented well together.

The advert also changed around a lot as I wanted the audience to see it
and understand what type of band it was advertising. I also had it
connect to my digipack which connected to my video because I have
the band members standing out. However my first idea did not have
a picture of any of the band members at all, nor did it connect with
my video. Therefore I had to think carefully on what I wanted. I had
to think if I wanted it to give of a grunge look or for it to still be a bit
grungy but have the main attraction to be the band members. I
decided on using an image as this combined the music video and
digipack to my advert and so it all fitted together better. This is then
why I decided to take out an image from the digipack of all the band
so that the audience reading it could relate to it but also related to
the combination of shots in the music video in which it would
connect.

The fonts of the band name is on both of the digipack and the advert and are in a
big font. I chose this font as I thought it connected to the grunge look that I
waned but also made the band name stand out. I did this so that my band
name could be recognised and it combined well with the layout of my text. The
text inside my digipack is also the same font as the bands name font. I did this
as the text fitted well with the lay out and also combined with my music video
as it gave off a grunge vibe. Another reason that I used the font for other
pieces of text was so that the audience became used to they type of font they
were looking for when wanting something to do with my band. A part that I did
that allowed my advert to combine with the digipack was the record label that
I used. I made sure that the record label was big enough for people to see and
recognise and also that record label works with lots of other grungy bands. This
then meant that I could combine it to my main media product of my music
video as the song and the type of band is grungy. Also people that listen to
music with record label will recognise it and so will then look at my bands
music. The record label was placed in around the same place on both my
advert and digipak which was at the bottom left. I did this as I thought it would
stand out more and also people would know were to look. Then because of
these changes I did to my advert to fit with my digipack it helped all my
product combine together.

The eye makeup that the main singer had was made heavy so that Laura's eyes
stood out to people watching the video. We did this so that it would give off a
vibe of emotion and would help people understand the style of the band and
what they were trying to get across. I wanted quite a strong looking lead
singer in the band to show that they mean business in the music industry and
that the song is sending a message and I think that the makeup helps us to
achieve this. This is because it allows her to really connect with the camera
which then allows her to connect with the audience. This then combines with
the main media product and ancillary texts because I can have her image and
emotions on them to shows the target audience who they aren't and what
their style of music is and that they are getting across a message.

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Qu 2 final eval

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