Using Storytelling in Your Social Media
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Social media storytelling is an effective branding strategy. Stories should be shared in a way that adds value and entertainment for the audience so they feel motivated to share it themselves. Brands should aim to be like the "wise man" of old who told stories that spread organically. Rather than advertising directly, brands should share content through stories that define them and help nourish relationships with their audience. Integrating social media storytelling across all marketing efforts can help engage audiences and grow a brand's reach beyond those actively consuming traditional media.
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Using Storytelling in Your Social Media
- 2. Storytelling builds a brand Old Spice used storytelling brilliantly
- 3. Hello ladies
- 4. Look at your man
- 5. Now back to me
- 6. Now back at your man
- 7. Now Back to me!
- 8. Im on a horse
- 9. Broadcasting in 2014 Radio is more digital than ever Commercial radio is now a multimedia platform Radio apps Digital listeners are increasing desktops tablets and mobiles Websites are hugely important to a radio station
- 10. Social media is not broadcasting!
- 11. I want to tell you a story
- 13. Storytelling is not new Social media is not new Tribes would share stories A wise member would tell stories Wise man listeners - listeners become story tellers their listeners become story tellers Old school social media
- 14. Advertising tells a story
- 15. Advertising became the wise man They owned the content No one shared it, they just listened (watched) People bought into their storytelling People bought their product Simple then...?
- 16. But people dont trust ads anymore Door-to-door sales Death of TV ad breaks Sky+ record Junk mail Email spam Selling on social media doesnt work Storytelling still works
- 17. Were back to the start Now weve come full circle Your (social media) stories need to be the fittest not the richest! Be the wise man, not the advertiser Share stories that carry with your audience Share content that they will want to share with their audience
- 18. Why people share To bring valuable and entertaining content to others To define themselves to others To grow and nourish relationships To get the word out about causes and brands they care about Source: The New York Times
- 19. Always ask yourself: How does this add value for our audience? How will this help or entertain them? Why are you sharing it in the first place? Why will they share it?
- 20. Whats best? A news report shared on social media Or a cat video?
- 21. Images and video Social media doesnt have to just evoke imagination add images and paint the story Video and image lead social media are driving the growth. Pinterest has the largest growth YouTube is the second largest search engine in the world
- 22. Ladies and gentlemen, we give you one of the most popular images ever tweeted
- 25. Phone calls are radio gold but tweets go to audiences that arent listening more social proof! Ask questions on Twitter Encourage interaction long after the shows ended Follow back! Follow local businesses search Twitter Share your Twitter handle on all your marketing and your shows
- 26. Listener numbers are important but Facebook likes are fans Create Facebook competitions lead by on- air features Facebook needs traffic pushing to it Facebook is the number one platform but not as open as it was Engagement is key. Keep informational sales posts to a minimum
- 27. Facebook quiz Whats changed about Facebook for brands recently?
- 28. Integrate it all On air chat = Twitter summary tweet One air feature = Facebook post and questions Outside broadcast = live tweeting and Facebook summary and album Think about how you can integrate EVERYTHING you do with social media Tell your story
- 30. Social media done well.. Brace yourselves
- 32. 1,437 shares
- 34. Social media done not so well News: Something has happened. Here it is. No need to comment, just read it and skim past.
- 35. Or Coming up in this mornings show: Something, something else and this. No need to comment, just read and skim.
- 36. Or even Were running a competition: Just text us on this number and dont whatever you do comment here, interact with us on Facebook or tweet us.
- 39. Nearly there
- 41. Listeners only listen for about 20 minutes? (on avg.) Social media is 24/7 Fans on Facebook will interact when they get to the office Twitter followers will RT and reply even if theyre not listening Free Radio Phantom Social media connects your audience long after they turn off the radio
- 42. A good story teller doesnt own the content; they share content for others to share
- 43. The bad news
- 45. Questions?
- 46. Thanks for listening! Twitter: @SocialMediaTodd Facebook: JosCorrectionalFacility YouTube: #ToddsTips Email: Todd@jcfacility.co.uk Web: www.jcfacility.co.uk