The document describes the launch of a new sports nutrition brand called Real Nutrition Co. It will offer a range of high-protein powders and bars, with a focus on using premium, research-backed ingredients in transparent labeling and dosing. The first launch products will include single-serve protein powders and a variety of protein bars for different goals like dieting, snacking, muscle-building, and recovery. Ready-to-drink extensions and an energy/hydration brand will launch later in 2012. The brand aims to deliver effective, science-based products with equally good taste.
2. Nutrition
OUR PROMISE
Our mission is to deliver credible, effective, science-based nutrition
products that delivery equally on taste.
All products containing added active ingredients are labelled in full and
in quantities proven by research no proprietary blends and no short
measures.
We only use premium quality, research proven ingredients with all
batches screened for quality and safety.
Our products are branded in a way that makes it easy for you to
choose and use at the right times.
3. Launch Product Range
Our launch product range is developed around premium protein based
powders and bars. Purple Means Protein.
We package all powders in single serve sachets to ensure freshness
and accuracy in serving size.
No tubs or mess - take all products anywhere, work or the gym.
We have a protein bar for everybody, dieting, snacking, building
muscle or recovery after exercise.
Ready to drink extensions will launch during 2012.
Energy & Hydration focused brand will launch during 2012.
6. Brand
Lean & Slim Formula Size & Strength Formula
lite Leaner Build
slim strength
Size Lean muscle
Weight Loss
fat loss Muscle growth
Lean definition power
12. Advanced fast-acting easy mix formula
Whey protein Is a universally
recognised product to support.
Sports Recovery
Feeling fuller for longer
Lean muscle
High protein diets