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Rebranding Identity

NAYANTARA GOYAL CD-5

PROJECT BRIEF

To redesign the brand identity for Tibet House.
Tibet House‟s current brand identity is awfully boring and inconsistent-
there is no uniformity (the brochure, newsletter and museum pass all differ in
terms of design). The colours used are dull and it does not seem inviting to a
new audience. following are the collaterals
• Stationary-letterhead, envelope and visiting cards
• Brochure
• Museum pass
• Newsletter
• One web page

LOGO FOR BUDDHIST CENTER IN MANCHESTER
Manchester Buddhist Centre
Taking into consideration its ethos, teachings, philosophy and, importantly, their aspiration
to be seen as a progressive and dynamic focal point for the area. The centre also needed to
make their modern business facilities clear as part of their brand.
The logo is a modern of the „Three Jewels‟ (the three central concepts in Buddhism). It
interpretation incorporates a sense of movement and therefore change, a crucial part of
Buddhist belief. Coincidentally the logo also resembles a lotus flower, one of Buddhism's
most recogniseable ,motifs..

FINAL LOGO

This logo is derived from the mandala

MOOD
BOARD

Colours I have used
from here are shades
of ochre and maroon
because those are
the typical Buddhist
colours'. Cream as
well. The museum
pass is a little more
colourful because I
wanted it to be a
quirky, fun museum
pass keeping in
mind its richness
also.

VISITING CARDS These were my first options for the
visiting card, however the entire
concept of having an “ornamental”
border did not seem to work because it
had no association with the design of
the card, plus only one side of the card
was being used. The border used is
from previous examples of logos.

These cards had potential so I chose the orange
option and further worked on that

VISITING CARDS

This is my finalized version. I thought it worked
the best because it was simple yet playful and
it seemed well balance, the colours bring out a
very Buddhist vibe.

LETTERHEADS

I tried out various positions to put the
address and a part of the logo enlarged into
the letterhead, the mistake I made was not to
have kept my visiting card in mind.

I tried out various positions to put the
address and a part of the logo enlarged
into the envelope, the mistake I made (like
in the letterhead) was not to have kept my
visiting card in mind.

MUESEUM TICKET

These were my first option but they didn‟t appeal to me

This one seemed monotonous

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Rebranding tibet house

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