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Reframing problems

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John Saldutti PMP, CIRM, C.P.M.
John Saldutti PMP, CIRM, C.P.M.

This document proposes three ways to creatively reframe chewing gum as a dietary aid to help people lose weight: 1) Package and promote gum as reducing the urge to eat by keeping people chewing; 2) Develop gum that delivers a weight-loss drug similar to nicotine gum; 3) Create gum that changes color the longer it is chewed and link an app to let people earn points redeemable as rewards for longer chewing sessions and less eating.

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Reframing Problems Spark a Revolution: Chewing Gum
Creatively reframed the way we think of chewing gum? ? Package and promote gum as a dietary aid. If you are chewing gum you are less prone to eat. ? Use gum as a delivery system for a weight-loss drug. ? Use gum as a positive reinforcement vehicle
Package and promote gum as a dietary aid. If you are chewing gum you are less prone to eat ? Take a popular brand of gum and do a line extension where you package and promote gum as a dietary aid.
Use gum as a delivery system for a weight-loss drug. ? Work with the newly approved weight-loss drug Belviq? to integrate the approved molecule into the gums formulation. ? This would be very similar to nicotine-gum launch
Use gum as a positive reinforcement vehicle ? During the formulation, the gum will change colors the more it is chewed. ? The range of colors will correspond to the length of time chewed (aka not eating) ? Ipod app would let you snap a picture of the color and earn points for different shades. ? User could then redeem their points as a form of positive reinforcement.

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Reframing problems

  • 1. Reframing Problems Spark a Revolution: Chewing Gum
  • 2. Creatively reframed the way we think of chewing gum? ? Package and promote gum as a dietary aid. If you are chewing gum you are less prone to eat. ? Use gum as a delivery system for a weight-loss drug. ? Use gum as a positive reinforcement vehicle
  • 3. Package and promote gum as a dietary aid. If you are chewing gum you are less prone to eat ? Take a popular brand of gum and do a line extension where you package and promote gum as a dietary aid.
  • 4. Use gum as a delivery system for a weight-loss drug. ? Work with the newly approved weight-loss drug Belviq? to integrate the approved molecule into the gums formulation. ? This would be very similar to nicotine-gum launch
  • 5. Use gum as a positive reinforcement vehicle ? During the formulation, the gum will change colors the more it is chewed. ? The range of colors will correspond to the length of time chewed (aka not eating) ? Ipod app would let you snap a picture of the color and earn points for different shades. ? User could then redeem their points as a form of positive reinforcement.