UX, Off the Hook // RefreshDC Event, June 2015
From RefreshDC, June 2015 // TALK DESCRIPTION: As designers and developers, many of us understand the cues that keep users coming back for more. Every day we create interactions filled with hooks [1] -- psychological triggers designed to compel users to check back in frequently. By repeatedly embracing these techniques, however, we implicitly assume that the mental tug of our product is more important than a user's physical environment at any given moment. In this talk well consider different hook models, weighing the moral implications of these choices and what it means to find a sensible balance between user respect and product engagement. We'll explore strategies for creating mindful and responsible interactions and discuss what can be done to help avoid the misuse of our users. [1] Eyal, Nir. Hooked: How to build habit-forming products. Penguin Canada, 2014.
