ReFresh Deck
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Riz Nwosu is the founder and CEO of Social-Gear, which has developed a new mobile advertising unit called ReFresh ads. ReFresh ads are hidden and only displayed when a user pulls down to refresh a mobile app or social media page. Over 1.5 billion monthly active users use apps that feature the pull to refresh functionality. Social-Gear's business strategy is to license the ReFresh ad technology to large social platforms and build an ad network for smaller apps, with the goal of potentially doubling mobile ad revenues on pages featuring pull to refresh. ReFresh ads provide a novel mobile advertising opportunity without consuming screen space or competing with existing ad units.
ReFresh Deck
- 4. curing banner blindness one refresh at a time
- 7. Watch Live Demo: http://www.vimeo.com/61050384
- 11. Riz Nwosu Founder & CEO Background: Proven entrepreneur with over a decade of programming experience. Founder/co-founder of three businesses spanning the worlds of entertainment, music, fashion and technology. The first two became quite successful with one leading to a partnership with Warner/Ultra Records and the other leading to a partnership with Blackberry. The third spawned the ReFresh ad unit.
- 12. Any user of Twitter or Facebook would likely see the pull to refresh functionality as an essential part of the mobile experience. So it was a perfect fit for what we wanted to do with mobile advertising, which was to create an advertising model that increases brand perception because the brand isn't detracting from the user experience by consuming valuable screen real estate. Our ReFresh ads are hidden and revealed only when the screen is pulled down to refresh. If user ad engagement were a disease, ReFresh ads would be a new form of antibiotic that users haven't yet built up a tolerance to, thus making them virtually impossible to ignore or overlook and dangerously effective.
- 13. 40% of the top 10 apps of 2012 (Facebook, Youtube, Pinterest & Twitter) prominently feature a pull to refresh function. Together they have over 1 billion monthly active users. When you add other top downloaded apps with pull to refresh functions like LinkedIn, Google+, Tumblr, SnapChat, Vine, Keek, etc, you are looking at an addressable market size in excess of 1.5 billion monthly active users.
- 14. With Refresh ads, mobile apps that utilize pull to refresh functionality but lack monetization can now generate mobile ad revenues. Furthermore, Refresh ads have the potential (in some cases) to double current mobile ad revenue as illustrated in the following two cases. Case 1 (Facebook): Facebooks mobile ads are delivered as mobile news feed Sponsored Stories (the only ads Facebook shows on mobile). Thus adding a ReFresh ad unit to Facebooks mobile news feed could potentially double its ad inventory and the current ad revenue Facebook receives from mobile. Case 2 (Pinterest): Pinterest is currently in search for a viable long-term mobile monetization strategy. Thus adding a ReFresh ad unit to its mobile content feed could potentially create a viable long-term mobile revenue stream for Pinterest.
- 15. Our business strategy is two-fold: 1. License our ReFresh ad technology to the big social networking platforms like Facebook, Youtube, Twitter, Pinterest, LinkedIn, Google+, Tumblr, etc, all which prominently feature a pull to refresh function. 2. Build an ad network around the ReFresh ad unit to deliver ReFresh ads within smaller apps like SnapChat, Vine, Keek, etc, that also feature a pull to refresh function.
- 16. ReFresh ad units are currently non existent in the market and thus face no direct competition. (With these ad networks, we will only be competing for placement in the apps that feature a pull to refresh function.) Competitive Advantage ReFresh ads is a patent pending product. ReFresh ads are novel and unique which increases its engagement potential. ReFresh ads capture users undivided attention. ReFresh ads present an additional revenue stream for developers. ReFresh ads can potentially double ad revenue on pages with a pull to refresh function. ReFresh ads do not take up valuable screen real estate. ReFresh ads do not compete with or cannibalize existing ad units. ReFresh ads are only visible for the time it takes the screen to refresh.
- 17. ReFresh Promotions allows for developers to offer In-App rewards to users.
- 18. ReFresh Gaming allows for a moment of brief entertainment while the app screen refreshes its content. This example features a game called Pop3 where the user has to try and Pop 3 bubbles of the same color as many times as possible before the page content refreshes.