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WELCOME
TO MY PRESENTATION
huhel Ahmed
A
jor : MKT
aka International University
ented by :
Course Instructor:
Sadia Mahjabeen
Lecturer
Dhaka International University

COLLECTING THE DATA
RESEARCH METHODOLOGY

If the researcher conducts an experiment, he
observes some quantitative measurements, or the
data, with the help of which he examines the truth
contained in his hypothesis.
PRIMARY DATA CAN BE COLLECTED EITHER THROUGH
EXPERIMENT OR THROUGH SURVEY.

case of a survey, data can be
collected by any one or more of the
following ways:

The observer determines the results
based on their own observation
without taking into account what the
respondent thinks
1. BY OBSERVATION

2. THROUGH PERSONAL
INTERVIEW
The interview asks the respondent a series of
questions to collect data.
The success of this process depends on the
interviewer to a great extent.

3.THROUGH TELEPHONE INTERVIEWS:
The interview is conducted through telephone in this method.

4. BY MAILING OF
QUESTIONNAIRES:
A list of questions is mailed to the
respondent. It is efficient when
you need the opinion of busy people. This
method allows them to respond to the
questions in their own time.

5. THROUGH SCHEDULES:
Enumerators takes a schedule of question
and they ask the respondents those
questions.
The data collected by the enumerators are
then stored and analyzed.

HIGHLIGHTS
The researcher can
keep up one of the methods
and should consider the
accuracy, speed of
collection of data, and the
quantity of data that can be
collected before
selecting a process.

EXECUTION OF
THE PROJECT:
The researcher can collect data by various methods and after picking up a
method he should take steps to make sure that the data collected is accurate.
The researcher should train the enumerator if the data is to be collected by
schedules or interviews. The process can also be automated by using forms to
ask questions from the respondents.
Some of the respondents might not get back to you. To get a response from
them certain methods can be used. One of them is to collect a list of the
respondents and try to contact them again.

ANALYSIS
OF DATA
The next step after data collection is the analysis of the data. Several processes need
to be followed for that. One of them is categorizing the data. It can be done through
coding, tabulation, and then drawing statistical inferences

Generalisations and interpretation
To give the data a written format that people can understand it is important to generalize the data.
If the data proves the hypothesis right several times then it is easy to make a generalization. If there
was no hypothesis in the beginning it is required to make a generalization based on the results.

Preparation of the report or the thesis
(I) THE
PRELIMINARY
PAGES
(II) THE MAIN
TEXT
(III) THE END
MATTER

The main text of the
report should have the following parts:
The introduction
should contain the
purpose of the
experiment and the
steps taken to collect
the data. The
methodology that is
adopted should also be
discussed.
INTRODUCTION
The last part is to
properly sum up the
experiment and also
talk about the results
of this
experiment.
CONCLUSION
The process should
be written down
accurately and the
sequence must be
logical. It should be
easy to identify the
different sections.
MAIN REPORT
The next step is to
mention what the
finding was of the
experiment. It should
be made in an easy to
understand language.
It should be short and
precise.
SUMMARY OF
FINDINGS

APPENDICES,
BibliOGRAPHY, AND INDEX SHOULD
BE ADDED IN THE END SO THE
PROPER REFERENCE IS
DOCUMENTED IN THE REPORT

> The language should be simple and no
ambiguous expressions should be used.
> Charts and illustrations can make the report
much easier to understand. They should be
used if possible.
> Confidence limits’ should be present there
and the conditions in which the experiment
was conducted should be mentioned as well.
REPORT
WRITING
TIPS

THANK YOU FOR
LISTENING
TO MY
PRESENTATION

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Research Methodology | COLLECTING THE DATA

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